Jobs in Canada

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Added 14 mins ago
AC
Manager, Tax
ACCA Careers
Toronto, ON
- Full-time
Make an impact with our Tax team as a Manager. This diverse team of professionals delivers customized tax strategies within a complex and dynamic regulatory framework. As a trusted advisor,…
Added 14 mins ago
N
CAN - Manager, Maintenance - Canada
Novolex
London, ON
- Full-time
The Maintenance Manager is responsible for the whole plant equipment, to significantly improve plant performance and reliability through the management and coordination of all maintenance…
Added 14 mins ago
Manager, Volunteer Strategy and Engagement
Canadian Blood Services
Brampton, ON · Dartmouth, NS · Edmonton, AB · Calgary, AB · Winnipeg, MB · Vancouver, BC · Toronto, ON · Ottawa, ON
This role requires a minimum of 40% on-site presence. Additional on-site work may be required based on business needs. On-site expectations are subject to change and may be adjusted on a…
Added 14 mins ago
ND
Marketing Specialist
Nch’ḵay̓ Development Corporation
West Vancouver, BC
- Full-time
…the Squamish Nation. Through real estate, partnerships and business development, we are creating lasting value for current and future…
Added 14 mins ago
CC
Retail Sales Associate
Canna Cabana
Winnipeg, MB · Henderson Hwy, Winnipeg, MB
- Part-time
Answer external and internal phone calls and transfer calls to the appropriate person or Store Manager.
Added 14 mins ago
CC
Retail Shift Leader
Canna Cabana
North Bay, ON
- $17.95 to $19.5 CAD / hour
- Part-time
Must have valid CannSell to work in a retail cannabis store · Must have or be able to successfully complete a Police Background Check
Added 14 mins ago
CC
Retail Sales Associate
Canna Cabana
Huntsville, ON
- $17.95 CAD / hour
- Part-time
Must have knowledge of and passion for cannabis and accessories
Added 14 mins ago
PV
Part-Time Keyholder
Pet Valu
Canada
- Part-time
In cases where the Store Manager or Assistant Store Manager are not in the store, Keyholder may assign daily goals and tasks to ACEs.
Added 14 mins ago
PL
Senior Financial Accountant, Financial Reporting (10-month contract)
Pacific Life Re
Toronto, ON
- Full-time
The Senior Financial Accountant, Financial Reporting role sits within the Pacific Life Re (PL Re) Financial Reporting and Tax (FRT) team and reports to the Manager, Financial Reporting.
Added 14 mins ago
AC
Vice President, Business Development - Clients, Markets & Marketing
Agentis Capital Advisors
Vancouver, BC
- Full-time
Flexibility in how you work: join full-time, or on a fractional basis of approximately three days per week, with competitive compensation either way
Added 14 mins ago
ML
Assistant Manager, Full Time
MAPLE LEAF LOUNGE
Winnipeg, MB
- Full-time
…cities, at remote work sites and everywhere in between – doing business in Canada and 50+ other countries where you can learn and grow. Join us now and point your career…
Added 14 mins ago
VE
Account Manager - Chemical Water Treatment Solutions
Veolia Environnement SA
Toronto, ON
- Full-time
All vendors must have a current and fully executed MSA on file before submitting candidates
Added 14 mins ago
A
Project Director – Water and Wastewater
AECOM
Victoria, BC · Burnaby, British Columbia
- $240,000 to $270,000 CAD / year
- Full-time
AECOM is seeking an accomplished Project Director – Water and Wastewater to join our Water business line ideally based in Burnaby, BC, with the flexibility to be based in either our…
Added 14 mins ago
UO
Administrative Assistant
University of British Columbia
Vancouver, BC · UBCV | Gordon B. Shrum Building (SHRM)
- $4,464 to $4,578 CAD / month
- Full-time
The proposed time allocation, pending confirmation by all PIs, is 2.5 days per week (17.5 hours, 50%) for Dr · Nozomu Yachie, 1.5 days per week (10.5 hours, 30%) for Dr
Added 14 mins ago
MI
Bilingual Field Specialist
MSX International
ON · Ontario
- Full-time
work environment and giving the dealer and other manager’s information on business and
Added 14 mins ago
D
Manager, Quality & Integrated Management Systems
Dexterra
Mississauga, ON
- $80,000 to $100,000 CAD / year
- Full-time
Quality and compliance work best when they’re built into how the business operates, not treated as a checklist before the next audit.
Added 14 mins ago
TG
Market Supervisor
TMX Group
Montreal, QC
- Full-time
Must Have(s):
Added 29 mins ago
TG
Senior Accountant
TMX Group
Toronto, ON
- $90,000 to $100,000 CAD / year
- Full-time
Must Have(s)
Added 29 mins ago
TG
Senior DevOps/Site Reliability Engineer
TMX Group
Toronto, ON
- $125,000 to $135,000 CAD / year
- Full-time
Must Have(s):
Added 29 mins ago
T
Personal Banker
TD
Stratford, ON
- Full-time
…job-related knowledge, geographic location, and other specific business and organizational…
Added 29 mins ago
T
Software Engineer I
TD
Toronto, ON
- Full-time
4 days per week in the office at a designated TD location
Added 29 mins ago
T
Customer Experience Associate
TD
Calgary, AB
- Part-time
…job-related knowledge, geographic location, and other specific business and organizational…
Added 29 mins ago
T
Mobile Mortgage Specialist
TD
Montreal, QC
- Full-time
…job-related knowledge, geographic location, and other specific business and organizational…
Added 29 mins ago
T
Personal Banker Trainee
TD
Woodstock, ON
- Full-time
…job-related knowledge, geographic location, and other specific business and organizational…
Added 29 mins ago
T
Personal Banker Trainee
TD
Brampton, ON
- Full-time
…job-related knowledge, geographic location, and other specific business and organizational…

Baselane

Lifecycle Marketing Manager

Toronto, ON, Canada

$120,000 - $160,000 a year · Full-time

Apply on jobs.lever.co About employer

Applications open in a new tab.

Job details

Pay: $120,000 - $160,000 a year
Job type: Full-time
Experience: 4+ years of lifecycle marketing experience.
Posting language: English
Posted: Nov 11, 2026

Original job description

About Baselane

Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.

We move fast. We hold a high bar. We build for the long term.

\nAbout The Role

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

What You'll Do

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.
Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

What You’ll Bring

4+ years of lifecycle marketing experience. At a high-growth technology company
Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes
Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs
Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)
Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there
An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less
Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing
Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint
High attention to detail. Excellent organizational skills and a high bar for quality

Nice to Have

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau
Technical proficiency in SQL, HTML or marketing automation languages like Liquid
Experience in fintech, real estate, or other complex financial or SaaS products

$120,000 - $160,000 a year

Benefits and Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on jobs.lever.co About employer

More about this job

Responsibilities

The Lifecycle Marketing Manager will own the end-to-end customer journey, driving activation, engagement, and revenue expansion through multi-channel campaigns. They will orchestrate cross-functional efforts across product, sales, and support to deliver personalized messaging and optimize customer lifetime value.

Requirements

Candidates must have 4+ years of lifecycle marketing experience at a high-growth technology company with deep expertise in marketing automation platforms like Braze. Strong analytical skills, data self-sufficiency, and the ability to translate business objectives into high-impact, automated customer programs are essential.

Skills

Lifecycle marketing
Customer segmentation
Behavioral analytics
Marketing automation
Braze
Email marketing
Push notifications
SMS marketing
In-app messaging
Data-driven decision making
Cross-functional collaboration
Copywriting
Fintech
Product analytics
SQL
HTML

Benefits

Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability coverage
Generous time off
Flexible working hours
Remote working stipend
Social events
Equity

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Fintech
Real Estate
SaaS
Braze
Iterable
HubSpot
Mixpanel
Sigma
Mode
Tableau
SQL
HTML
Liquid
Customer Lifetime Value
Activation
Engagement
ARPU
Retargeting
Automation
AI
Growth Marketing
Customer Journey
Data Analytics
Behavioral Analytics
Cross-functional
Copywriting
Brand Consistency
Series B
Performance Marketing

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Work requirements

Jobs in Canada