Jobs in Canada

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Business Performance Manager
nesto
Canada
- Full-time
As Business Performance Manager , you own operational performance and profitability across the business. You are accountable for how efficiently we turn marketing spend, leads, and our…
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OH
Senior Program Manager
Ontario Health | Santé Ontario
Toronto, ON
- Full-time
The Senior Program Manager also leads Agile practice enablement and transformation, establishing enterprise standards, coaching teams and leaders, removing impediments, and driving…
Added 9 mins ago
GF
Commercial Credit Manager
GM Financial
Toronto, ON
- Full-time
As Commercial Credit Manager - CDN, you will lead commercial credit decisioning by evaluating complex applications, financial statements, collateral, and credit risk to make sound lending…
Added 9 mins ago
LH
Registered Massage Therapist
Lifemark Health Group
Regina, SK
- Full-time
…their health journeys, sharing knowledge, and delivering top-quality, patient-centered care. In this role, you…
Added 9 mins ago
LH
Registered Massage Therapist
Lifemark Health Group
Regina, SK
- Full-time
…their health journeys, sharing knowledge, and delivering top-quality, patient-centered care. In this role, you…
Added 9 mins ago
GC
Front-end Epsort Programmer - Rainbow Six Siege
Game Companies
Montreal, QC
- Full-time
Reporting to your team manager, you’ll work with other developers, the product team and Rainbow Six Siege developers. Your ideas and technical choices will help shape platforms used by our…
Added 9 mins ago
DH
Assistant Rooms Operations Manager
Delta Hotels and Resorts®
Kelowna, BC
- Full-time
Interacts with guests to obtain feedback on product quality and service levels; effectively responding to and handles guest problems and complaints seeking assistance from supervisor as…
Added 9 mins ago
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Lifecycle Marketing Manager
Baselane
Toronto, ON
- Full-time
The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue…
Added 9 mins ago
EC
Office Administrator
Edge Construction
Vancouver, BC
- Full-time
Founded in 2011, EDGE Construction has built a strong reputation across Metro Vancouver as a quality general contractor and construction manager. With a team of over 70 and a focused…
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Senior Financial Crime Risk Analyst, Financial Crime Risk Management (FCRM) Reporting & Strategic Insights, Canada (5327)
TD
Toronto, ON · Markham, ON
- Full-time
…Board-level reporting, including the preparation, coordination, quality control reviews and distribution of meeting materials, as…
Added 9 mins ago
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Product Design Manager, Design Systems
Clio
Toronto, ON · Vancouver, BC · Calgary, AB
- Full-time
We're hiring a Product Design Manager to lead Design Systems at Clio. The role is open to candidates across Canada (excluding Quebec) and the US. If you are located near one of our hubs…
Added 24 mins ago
WC
(CAN) Self Checkout Attendant
Walmart Canada
Bridgewater, NS
- Full-time
…and escalate cash or technical issues to the Customer Service…
Added 24 mins ago
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Area Manager
FirstService Residential Canada
Hamilton, ON
- Full-time
FirstService Residential is seeking a proactive, people-focused Service Manager to lead operations across an assigned portfolio of condominium properties. This field-based leadership role…
Added 24 mins ago
AU
GSOC Operator
Allied Universal
Toronto, ON
- Full-time
Working in a 24/7 environment with rotating shifts in office (no remote work)
Added 24 mins ago
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Lab Technician
Mativ
Renfrew, ON
- Full-time
Reporting to the Quality Manager, the Lab Technician is responsible for inspection and testing of materials or products per specified work instructions and test plans. Test results are…
Added 24 mins ago
SH
Housekeeping Manager | Full-Time | Days Inn by Wyndham Thunder Bay North
Silver Hotel Group
Sudbury, ON · Greater Sudbury, ON
- Full-time
We are currently hiring for a Houskeeping Manager at our Days Inn by Wyndham Thunder Bay North location in Thunder Bay, Ontario. The Housekeeping Manager is responsible for all aspects of…
Added 24 mins ago
WC
(CAN) Associé de nuit, rénovation
Walmart Canada
Levis, QC
- Contract
Position Summary...An overnight remodel associate works with the Overnight Remodel Manager to establish standards in newly renovated departments. They complete modulars, ensure high-ticket…
Added 24 mins ago
AI
Coordinator - SMS
Air Inuit
Montreal, QC
- Internship
Assist the Integrated Management System (IMS) and Quality Assurance-Flight Manager;
Added 24 mins ago
WC
(CAN) Associé de jour, rénovation
Walmart Canada
Montreal, QC
- Contract
Position Summary...A day remodel associate works with the Remodel Lead and Day Remodel Manager to establish standards in newly renovated departments. They complete modulars, assist…
Added 24 mins ago
TC
Customer Retention Specialist - Quebec Zone/Spécialiste, Rétention de la Clientèle – Zone du Québec
Toyota Canada Inc.
Brossard, QC
- Full-time
…department. This is a full-time opportunity reporting to the Manager of Retail Experience & Advocacy, located at our Quebec Zone office and requires travel to Toyota & Lexus dealerships in…
Added 24 mins ago
WC
(CAN) Préposé aux caisses libre-service
Walmart Canada
Quebec, QC
- Full-time
…and escalate cash or technical issues to the Customer Service…
Added 24 mins ago
SH
Housekeeping Manager | Full-Time | Days Inn by Wyndham Thunder Bay North
Silver Hotel Group
Thunder Bay, ON
- Full-time
We are currently hiring for a Houskeeping Manager at our Days Inn by Wyndham Thunder Bay North location in Thunder Bay, Ontario. The Housekeeping Manager is responsible for all aspects of…
Added 24 mins ago
DH
Assistant Manager - Food and Beverage Operations
Delta Hotels and Resorts®
Kelowna, BC
- Full-time
…objectives are met. Manages day-to-day operations, monitors quality, and standards and meets the expectations of the customers on a daily basis. Maintains the operating budget, and verifies…
Added 24 mins ago
BH
HR Generalist
Bayshore HealthCare
Winnipeg, MB · Greater Winnipeg Metropolitan Area
- Full-time
…reviews will be completed jointly by the HR Generalist and the HR Manager. The HR manager will have final oversight and will sign any performance management plans and annual reviews. Both…
Added 24 mins ago
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Gestionnaire de fabrication – Lignes d’assemblage / Manufacturing Line Manager – Assembly Lines
RTX
Mirabel, QC
- Full-time

Baselane

Lifecycle Marketing Manager

Toronto, ON, Canada

$120,000 - $160,000 a year · Full-time

Apply on jobs.lever.co About employer

Applications open in a new tab.

Job details

Pay: $120,000 - $160,000 a year
Job type: Full-time
Experience: 4+ years of lifecycle marketing experience.
Posting language: English
Posted: Nov 11, 2026

Original job description

About Baselane

Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.

We move fast. We hold a high bar. We build for the long term.

\nAbout The Role

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

What You'll Do

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.
Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

What You’ll Bring

4+ years of lifecycle marketing experience. At a high-growth technology company
Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes
Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs
Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)
Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there
An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less
Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing
Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint
High attention to detail. Excellent organizational skills and a high bar for quality

Nice to Have

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau
Technical proficiency in SQL, HTML or marketing automation languages like Liquid
Experience in fintech, real estate, or other complex financial or SaaS products

$120,000 - $160,000 a year

Benefits and Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on jobs.lever.co About employer

More about this job

Responsibilities

The Lifecycle Marketing Manager will own the end-to-end customer journey, driving activation, engagement, and revenue expansion through multi-channel campaigns. They will orchestrate cross-functional efforts across product, sales, and support to deliver personalized messaging and optimize customer lifetime value.

Requirements

Candidates must have 4+ years of lifecycle marketing experience at a high-growth technology company with deep expertise in marketing automation platforms like Braze. Strong analytical skills, data self-sufficiency, and the ability to translate business objectives into high-impact, automated customer programs are essential.

Skills

Lifecycle marketing
Customer segmentation
Behavioral analytics
Marketing automation
Braze
Email marketing
Push notifications
SMS marketing
In-app messaging
Data-driven decision making
Cross-functional collaboration
Copywriting
Fintech
Product analytics
SQL
HTML

Benefits

Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability coverage
Generous time off
Flexible working hours
Remote working stipend
Social events
Equity

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Fintech
Real Estate
SaaS
Braze
Iterable
HubSpot
Mixpanel
Sigma
Mode
Tableau
SQL
HTML
Liquid
Customer Lifetime Value
Activation
Engagement
ARPU
Retargeting
Automation
AI
Growth Marketing
Customer Journey
Data Analytics
Behavioral Analytics
Cross-functional
Copywriting
Brand Consistency
Series B
Performance Marketing

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Work requirements

Jobs in Canada