Jobs in Canada

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Added 8 mins ago
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Business Performance Manager
nesto
Canada
- Full-time
As Business Performance Manager , you own operational performance and profitability across the business. You are accountable for how efficiently we turn marketing spend, leads, and our…
Added 8 mins ago
GF
Commercial Credit Manager
GM Financial
Toronto, ON
- Full-time
As Commercial Credit Manager - CDN, you will lead commercial credit decisioning by evaluating complex applications, financial statements, collateral, and credit risk to make sound lending…
Added 9 mins ago
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Global Client Executive, Canada
Chubb
Toronto, ON
- Full-time
Proven strategic planning ability as evidenced by successful development and implementation of business and marketing plans.
Added 9 mins ago
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Lifecycle Marketing Manager
Baselane
Toronto, ON
- Full-time
The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue…
Added 23 mins ago
AS
Territory Sales Manager - Western Canada
Ajax Systems
AB · Edmonton, AB
- Full-time
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the…
Added 23 mins ago
IU
Product Manager
Ikotek USA, Inc.
Vancouver, BC
- $100,000 to $150,000 CAD / year
- Full-time
Ikotek | Product Development | ODM Projects | Vancouver R&D Center
Added 23 mins ago
TC
Customer Retention Specialist - Quebec Zone/Spécialiste, Rétention de la Clientèle – Zone du Québec
Toyota Canada Inc.
Brossard, QC
- Full-time
…department. This is a full-time opportunity reporting to the Manager of Retail Experience & Advocacy, located at our Quebec Zone office and requires travel to Toyota & Lexus dealerships in…
Added 23 mins ago
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Assistant Store Manager - Ontario Mills
Aéropostale
ON · Ontario, Canada
- $19.5 to $27 USD / hour
- Full-time
Partner with the Store Manager to create action plans to achieve results and grow the business.
Added 23 mins ago
AS
Territory Sales Manager - Western Canada
Ajax Systems
Calgary, AB
- Full-time
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the…
Added 23 mins ago
Assistant Manager II
EssilorLuxottica Group
Niagara-on-the-Lake, ON
A world leader in the specialty sunglass retail business with over 3,000 stores worldwide, we believe in the freedom of self-expression, inclusivity and authenticity, which is why we bring…
Added 24 mins ago
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Associate Brand Manager – Dairy
Elanco
Mississauga, ON · CA - Mississauga
- Full-time
…the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic…
Added 24 mins ago
TC
Manager, Financial Reporting and Advisory Services - Mining
Treewalk Consulting Inc.
Remote, Canada
- $110,000 CAD / year
- Full-time
- Remote
Navigate the leap to production: Guide clients through each stage gate, from exploration and evaluation through development and commercial production. Assess technical feasibility and…
Added 39 mins ago
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Territory Manager (Alberta & BC Interior)
Westeck
Kelowna, BC · Edmonton, AB · AB · Calgary, AB
- Full-time
We are looking for a high-performing Territory Sales Manager to lead our sales team and drive growth across the region. This is a leadership role for someone who thrives on building…
Added 53 mins ago
KT
Account Executive – B2B Technology Solutions
KSPACE TECHNOLOGIES HQ
Remote, Canada
- $45,000 to $55,000 CAD / year
- Full-time
- Remote
Kspace Technologies | Sales & Business Development
Added 54 mins ago
MI
Sales Representative (External)
Marketing Impact Limited
Concord, ON
- Full-time
A record of success in B2B sales, account management or new business development.
Added 54 mins ago
MI
Procurement Manager
Marketing Impact Limited
Concord, ON
- Full-time
Work closely with Sales, Operations, Product Development and Finance on launches, quotations, cost and margin insights.
Added 1 hour ago
VS
Strategic Relationship Manager - Alberta
Vertical Staffing Resources
AB · Alberta, Canada
- Full-time
● General Sales & Marketing: Proven experience in business development, sales, or marketing.
Added 1 hour ago
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Part-Time Reception Associate- OpenRoad Audi Boundary
OpenRoad Auto Group
Burnaby, BC
- Part-time
· Strong focus on training, development, and internal promotion opportunities
Added 1 hour ago
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Senior Personal Banker Trainee - Investing
TD
AB
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 1 hour ago
C
Financial Planner - Central Canada - Manitoba/Saskatchewan/Alberta
CIBC
AB · Regina, SK · Calgary, AB
- Full-time
Product Knowledge and Support – Provide subject matter expertise of industry, economic and market impact on the business, legislation, competitors, regulators, trends, etc. typically…
Added 1 hour ago
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Regional Sales Manager - Utilities-EN
Noramco
Mississauga, ON
- Full-time
(40%) Manage the Noramco Utility sales team. Work with PCM and Sales Director to develop and maintain sales objectives;
Added 1 hour ago
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Senior Manager, Brands Consulting
THE·TEAM
Toronto, ON
- Full-time
Think daily about business development and new revenue opportunities with existing and potential clients.
Added 1 hour ago
C
Controller / Contrôleur(e)
Corbec
Kirkland, QC
- Full-time
In-office position with the option of one day per week working from home
Added 1 hour ago
FR
Condominium Manager
FirstService Residential Canada
Toronto, ON
- Full-time
FirstService Residential is owned by FirstService Corporation, a proudly Canadian company and one of Canada’s great business success stories.
Added 1 hour ago
BU
Retail Relationship Banker
BMO U.S.
Toronto, ON
- Full-time
…channels while recommending tailored solutions addressing both sales and service needs (e.g. everyday banking, retail investments, lending solutions, home financing (including…

Baselane

Lifecycle Marketing Manager

Toronto, ON, Canada

$120,000 - $160,000 a year · Full-time

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Applications open in a new tab.

Job details

Pay: $120,000 - $160,000 a year
Job type: Full-time
Experience: 4+ years of lifecycle marketing experience.
Posting language: English
Posted: Nov 11, 2026

Original job description

About Baselane

Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.

We move fast. We hold a high bar. We build for the long term.

\nAbout The Role

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

What You'll Do

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.
Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

What You’ll Bring

4+ years of lifecycle marketing experience. At a high-growth technology company
Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes
Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs
Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)
Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there
An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less
Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing
Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint
High attention to detail. Excellent organizational skills and a high bar for quality

Nice to Have

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau
Technical proficiency in SQL, HTML or marketing automation languages like Liquid
Experience in fintech, real estate, or other complex financial or SaaS products

$120,000 - $160,000 a year

Benefits and Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on jobs.lever.co About employer

More about this job

Responsibilities

The Lifecycle Marketing Manager will own the end-to-end customer journey, driving activation, engagement, and revenue expansion through multi-channel campaigns. They will orchestrate cross-functional efforts across product, sales, and support to deliver personalized messaging and optimize customer lifetime value.

Requirements

Candidates must have 4+ years of lifecycle marketing experience at a high-growth technology company with deep expertise in marketing automation platforms like Braze. Strong analytical skills, data self-sufficiency, and the ability to translate business objectives into high-impact, automated customer programs are essential.

Skills

Lifecycle marketing
Customer segmentation
Behavioral analytics
Marketing automation
Braze
Email marketing
Push notifications
SMS marketing
In-app messaging
Data-driven decision making
Cross-functional collaboration
Copywriting
Fintech
Product analytics
SQL
HTML

Benefits

Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability coverage
Generous time off
Flexible working hours
Remote working stipend
Social events
Equity

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Fintech
Real Estate
SaaS
Braze
Iterable
HubSpot
Mixpanel
Sigma
Mode
Tableau
SQL
HTML
Liquid
Customer Lifetime Value
Activation
Engagement
ARPU
Retargeting
Automation
AI
Growth Marketing
Customer Journey
Data Analytics
Behavioral Analytics
Cross-functional
Copywriting
Brand Consistency
Series B
Performance Marketing

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Work requirements

Jobs in Canada