Jobs in Canada

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Added 11 mins ago
MF
Senior Analyst, Institutional Client Service
Mackenzie Financial Corporation
Toronto, ON · Greater Toronto Area, ON
- Other
Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.
Added 11 mins ago
P
Chef – Perspectives stratégiques intégrées / Manager, Integrated Insights & Strategy
Pfizer
Kirkland, QC · CAN - QC - Kirkland
- Full-time
Added 11 mins ago
AP
Pest Technician - We'll Train! (Base Salary, Commission & Bonus included)
Abell Pest Control
Williams Lake, BC
- Full-time
Reporting to the Branch Manager, The Pest Technician will be responsible for conducting thorough inspections to a variety of business including residential homes. They identify pest…
Added 11 mins ago
H
Senior Systems Integration Specialist
HDR
Toronto, ON
- Full-time
…connected, thriving communities. As part of HDR’s Transportation Business Group, you’ll help shape the systems that move people and goods safely, efficiently, and sustainably. From…
Added 11 mins ago
SM
Sanitation Associate
Sunrise Markets
Vancouver, BC
- Full-time
Carry out special assignments given by QA Manager.
Added 11 mins ago
LC
Senior Staff Portfolio Operations Manager
Lightspeed Commerce, Inc.
Remote, Canada
- $170,000 to $200,000 CAD / year
- Full-time
- Remote
Lightspeed is seeking a Senior Staff Portfolio Operations Manager to join our Product & Technology Operations team.
Added 11 mins ago
NV
Program Manager, Manufacturing & NPI
North Vector Dynamics Inc.
Calgary, AB
- Full-time
…and the manufacturing counterpart to our company-wide Project Manager, who covers our broader program portfolio. Where they own the program view across the business, you own how it gets…
Added 11 mins ago
BT
Cross Dock Operator
Bison Transport
AB · Calgary, Alberta
- Full-time
Shift: Continental Day Shift, 5:00 AM to 5:00 PM
Added 11 mins ago
TC
Casual Staff Pharmacist - Contract - Express Scripts Canada
The Cigna Group
Burnaby, BC
- Part-time
- Other
Valid BC pharmacist license required
Added 11 mins ago
HE
Safety & Loss Prevention Overnight
Hotel Equities Group, LLC
Guelph, ON
- Part-time
Night Shift (9:00 PM – 5:00 AM)
Added 11 mins ago
TR
Manager, U.S. Tax
Tricon Residential
Toronto, ON
- Full-time
The Manager, U.S. Tax is responsible for coordinating and reporting on the U.S. tax operations for assigned single-family rental home portfolios. This role requires strong analytical and…
Added 11 mins ago
FB
Bakery Department Manager - Contract
Farm Boy Inc.
Cambridge, ON
- $52,000 to $57,000 CAD / year
- Full-time
…customer service and guiding your department to achieve strong business results. During this 12-month contract, you will be partnering closely with the Store Manager and Retail Specialist,…
Added 11 mins ago
FB
Grocery Department Manager
Farm Boy Inc.
Cambridge, ON
- $52,000 to $57,000 CAD / year
- Full-time
…customer service and guiding your department to achieve strong business results. Partnering closely with the Store Manager and Retail Specialist, you’ll bring strategy to life while…
Added 11 mins ago
R
Outside Sales Representative
REXEL
Kingston, ON
- $50,000 to $70,000 CAD / year
- Full-time
…residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators and groundbreakers. By…
Added 24 mins ago
O
Security & Incident Controller
OCS
Windsor, ON
- Full-time
Manual Driving Licence required
Added 24 mins ago
S
Marketing Manager
StudyIn
Toronto, ON
- Full-time
The Marketing Manager is responsible for leading all in-market marketing activity for the StudyIn Canada operation, driving commercial performance, building local demand and strengthening…
Added 24 mins ago
PI
Sales Representative - Barrie, ON
Pelee Island Winery & Vineyards Inc
Kingsville, ON
- $40,000 to $50,000 CAD / year
- Full-time
Smart Serve certification required (or willingness to obtain)
Added 24 mins ago
BN
Product Manager
BYD North America
Toronto, ON
- $130,000 to $200,000 CAD / year
- Full-time
The Product Manager is responsible for driving product strategy, market competitiveness, and commercial success for BYD Passenger Vehicles in Canada. This role serves as the key bridge…
Added 24 mins ago
CI
Project Manager-Telecom/Cutover/Go-Live/Hypercare
COGNITO INC
Brampton, ON
- Contract
The Project Manager is responsible for leading and coordinating project governance, testing activities, cutover planning, business readiness, Hypercare support, and operational transition…
Added 24 mins ago
B
General Manager
Bodycote
Bromont, QC
- Other
Must have the cognitive and mental capacity to perform essential job functions
Added 24 mins ago
A
Enterprise Solution Strategist (ESS)
Avanade
Calgary, AB
- Full-time
The Senior Manager, Enterprise Solution Strategist (ESS) is a client-facing leader responsible for driving growth across strategic accounts within an assigned territory or industry. The ESS…
Added 25 mins ago
MI
Warehouse Shift Lead
Mondelēz International
Toronto, ON · Plant - Scarborough, Canada
- Full-time
…technical skills to improve line and/or system performance to meet business…
Added 25 mins ago
SL
Sales Manager, Prospr by Sun Life
Sun Life
Toronto, ON · Sun Life Toronto One York
- Full-time
Be part of a new, evolving and innovative team as well as contribute to shaping the future of the business.
Added 25 mins ago
Financial Analyst, Accounts Payable
Sinai Health
Toronto, ON
Work with Manager, Accounts Payable and Director, Business Operations to drive transformation initiatives and digitization and automation work stream related activities from assessment to…
Added 25 mins ago
Junior Accountant, Fund Accounts
Sinai Health
Toronto, ON
Reporting to the Senior Manager, this position will provide exemplary accounting support and customer service to internal and external clients consistent with best practice. The Junior…

Baselane

Lifecycle Marketing Manager

Toronto, ON, Canada

$120,000 to $160,000 CAD / year · Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Pay: $120,000 to $160,000 CAD / year
Job type: Full-time
Apply by: Dec 11, 2026
Experience: 4+ years of lifecycle marketing experience.
Posting language: English
Posted: Nov 11, 2026

Original job description

About Baselane

Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.

We move fast. We hold a high bar. We build for the long term.

About The Role

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

What You'll Do

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.
Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

What You’ll Bring

4+ years of lifecycle marketing experience. At a high-growth technology company
Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes
Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs
Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)
Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there
An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less
Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing
Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint
High attention to detail. Excellent organizational skills and a high bar for quality

Nice to Have

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau
Technical proficiency in SQL, HTML or marketing automation languages like Liquid
Experience in fintech, real estate, or other complex financial or SaaS products

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Benefits and Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on LinkedIn About employer

More about this job

Responsibilities

Own lifecycle marketing strategy and execution across customer activation, engagement, and revenue expansion, including multichannel campaigns, automated workflows, retargeting, and high-value customer segmentation. Coordinate customer journeys across product, sales, account management, support, and performance marketing, and use data to improve activation, engagement, and ARPU.

Requirements

Requires 4+ years of lifecycle marketing experience at a high-growth technology company, a track record of measurable results, and strong analytical, segmentation, marketing automation, and data interpretation skills. Candidates should be comfortable with Braze or similar platforms, cross-functional ownership, customer-facing writing, and using AI tools; product analytics, SQL, HTML, and fintech or real estate experience are advantageous.

Skills

Lifecycle Marketing
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Data Analysis
Customer Activation
Customer Engagement
Revenue Expansion
Retargeting
Cross-Functional Collaboration
Customer-Facing Copywriting
AI Tools
Workflow Automation
SQL
HTML

Benefits

Competitive Compensation
Equity
Medical Insurance
Vision Insurance
Dental Insurance
Life Insurance
Disability Coverage
Generous Time Off
Flexible Working Hours
Flexible Work Location
Remote Working Stipend
Regular Social Events

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Growth Marketing
Customer Lifetime Value
Customer Activation
Customer Engagement
Revenue Expansion
ARPU Growth
Email Marketing
Push Notifications
In-App Messaging
SMS
Retargeting
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Iterable
HubSpot
Product Analytics
Mixpanel
Sigma
Mode
Tableau
SQL
HTML
Liquid
Artificial Intelligence
Workflow Automation
Fintech
Real Estate

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Jobs in Canada