Jobs in Canada

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Added 4 mins ago
TS
Transportation Safety Analyst
The Seaboard Transport Group
Dartmouth, NS
- Full-time
Strong data analysis and reporting capabilities; ability to process a high volume of data and information from several different sources
Added 4 mins ago
MF
Senior Analyst, Institutional Client Service
Mackenzie Financial Corporation
Toronto, ON · Greater Toronto Area, ON
- Other
IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and…
Added 4 mins ago
P
Chef – Perspectives stratégiques intégrées / Manager, Integrated Insights & Strategy
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- Full-time
Added 4 mins ago
LC
Senior Staff Portfolio Operations Manager
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Remote, Canada
- $170,000 to $200,000 CAD / year
- Full-time
- Remote
Lightspeed is seeking a Senior Staff Portfolio Operations Manager to join our Product & Technology Operations team.
Added 5 mins ago
TC
Casual Staff Pharmacist - Contract - Express Scripts Canada
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- Part-time
- Other
Valid BC pharmacist license required
Added 5 mins ago
FB
Bakery Department Manager - Contract
Farm Boy Inc.
Cambridge, ON
- $52,000 to $57,000 CAD / year
- Full-time
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Added 5 mins ago
FB
Grocery Department Manager
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Cambridge, ON
- $52,000 to $57,000 CAD / year
- Full-time
…strong business results. Partnering closely with the Store Manager and Retail Specialist, you’ll bring strategy to life while building a culture rooted in trust, engagement, and high…
Added 5 mins ago
R
Outside Sales Representative
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- $50,000 to $70,000 CAD / year
- Full-time
Attend weekly strategy meetings with Regional Sales Manager and team meetings when scheduled
Added 5 mins ago
K
Paid Social Specialist
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Toronto, ON
- Full-time
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Added 17 mins ago
NH
MSW
Niagara Health
St. Catharines, ON
- Temporary
Reporting to the Clinical Manager, Outpatient Mental Health and Addictions Program (OPMHAP) is looking for a MSW to support our program. The MSW will provide care within a collaborative and…
Added 17 mins ago
BN
Product Manager
BYD North America
Toronto, ON
- $130,000 to $200,000 CAD / year
- Full-time
The Product Manager is responsible for driving product strategy, market competitiveness, and commercial success for BYD Passenger Vehicles in Canada. This role serves as the key bridge…
Added 18 mins ago
DG
Intermediate Structural Engineer
DRA Global
Toronto, ON
- Full-time
DRA Global Limited is an international multi-disciplinary engineering, project delivery and operations management group, predominantly focused on the mining, minerals and metals industry.
Added 18 mins ago
P
Account Manager, Ticket Sales, Service & Activation ┃Gestionnaire de comptes, ventes de billets, service et activation
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- $24 to $28 CAD / hour
- Full-time
The Account Manager, Ticket Sales, Service & Activation is responsible for driving ticket sales, executing gameday experience activations, and delivering championship-level service to…
Added 18 mins ago
B
General Manager
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Bromont, QC
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Must have the cognitive and mental capacity to perform essential job functions
Added 18 mins ago
A
Enterprise Solution Strategist (ESS)
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- Full-time
The Senior Manager, Enterprise Solution Strategist (ESS) is a client-facing leader responsible for driving growth across strategic accounts within an assigned territory or industry. The ESS…
Added 18 mins ago
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Check Uber Freight regularly for Carrier Information
Added 18 mins ago
Financial Analyst, Accounts Payable
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Added 18 mins ago
Regional Service Training Manager
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QC · ON · MB · AB · SK · BC · NL
The Regional Service Training Manager plays a critical role in driving performance, growth, and retention across the Field Service teams. This position is responsible for designing,…
Added 18 mins ago
Senior Software Developer
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Added 18 mins ago
General Manager, Eastern Ontario
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ON · Ottawa, ON · Durham, ON
By joining Reliance as a General Manager, you become part of an organization that is committed to delivering exceptional experiences for our customers and will support you to be your best.…
Added 18 mins ago
BN
General Manager
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Bromont, QC
- Full-time
· Must have the cognitive and mental capacity to perform essential job functions
Added 33 mins ago
OH
Communications Lead
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ON · Ontario, Canada
- $83,297 to $99,461 CAD / year
- Full-time
Support the Manager and Director of Communications on issues management related communications.
Added 33 mins ago
TY
OSHC Assistant Educator - North Ainslie
The Y Canberra Region
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Candidates must have the legal right to work in Australia without sponsorship
Added 33 mins ago
EC
Future Leaders Program – Management Trainee
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- $52,500 CAD / year
- Full-time
Our Management Development Program is a hands-on, accelerated path that teaches you how to run a business end to end. You’ll gain practical experience, strong mentorship, competitive…
Added 33 mins ago
PS
Project Engineering Manager
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Cambridge, ON · Greater Kitchener-Cambridge-Waterloo Metropolitan Area
- Full-time
…solutions, in the search for an experienced Project Engineering Manager to join their team in the Waterloo Region,…

Baselane

Lifecycle Marketing Manager

Toronto, ON, Canada

$120,000 to $160,000 CAD / year · Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Pay: $120,000 to $160,000 CAD / year
Job type: Full-time
Apply by: Dec 11, 2026
Experience: 4+ years of lifecycle marketing experience.
Posting language: English
Posted: Nov 11, 2026

Original job description

About Baselane

Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.

We move fast. We hold a high bar. We build for the long term.

About The Role

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

What You'll Do

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.
Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

What You’ll Bring

4+ years of lifecycle marketing experience. At a high-growth technology company
Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes
Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs
Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)
Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there
An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less
Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing
Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint
High attention to detail. Excellent organizational skills and a high bar for quality

Nice to Have

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau
Technical proficiency in SQL, HTML or marketing automation languages like Liquid
Experience in fintech, real estate, or other complex financial or SaaS products

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Benefits and Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on LinkedIn About employer

More about this job

Responsibilities

Own lifecycle marketing strategy and execution across customer activation, engagement, and revenue expansion, including multichannel campaigns, automated workflows, retargeting, and high-value customer segmentation. Coordinate customer journeys across product, sales, account management, support, and performance marketing, and use data to improve activation, engagement, and ARPU.

Requirements

Requires 4+ years of lifecycle marketing experience at a high-growth technology company, a track record of measurable results, and strong analytical, segmentation, marketing automation, and data interpretation skills. Candidates should be comfortable with Braze or similar platforms, cross-functional ownership, customer-facing writing, and using AI tools; product analytics, SQL, HTML, and fintech or real estate experience are advantageous.

Skills

Lifecycle Marketing
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Data Analysis
Customer Activation
Customer Engagement
Revenue Expansion
Retargeting
Cross-Functional Collaboration
Customer-Facing Copywriting
AI Tools
Workflow Automation
SQL
HTML

Benefits

Competitive Compensation
Equity
Medical Insurance
Vision Insurance
Dental Insurance
Life Insurance
Disability Coverage
Generous Time Off
Flexible Working Hours
Flexible Work Location
Remote Working Stipend
Regular Social Events

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Growth Marketing
Customer Lifetime Value
Customer Activation
Customer Engagement
Revenue Expansion
ARPU Growth
Email Marketing
Push Notifications
In-App Messaging
SMS
Retargeting
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Iterable
HubSpot
Product Analytics
Mixpanel
Sigma
Mode
Tableau
SQL
HTML
Liquid
Artificial Intelligence
Workflow Automation
Fintech
Real Estate

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Jobs in Canada