Jobs in Canada

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Added 10 mins ago
AC
Finance Manager, Academic
Algonquin College
Ottawa, ON
- Full-time
Reporting to the Associate Director, Academic Finance Operations, the Finance Manager provides cross departmental leadership in financial strategy, budget development, quarterly budget…
Added 26 mins ago
S
Sales Manager, Prospr by Sun Life
Sunlife
Toronto, ON
- Full-time
Be part of a new, evolving and innovative team as well as contribute to shaping the future of the business.
Added 26 mins ago
LC
Key Account Manager - Yogourt and Cultured - 405 TWM, Montreal or Longueuil
Lactalis Canada
Montreal, QC
- Temporary
The Key Account Manager is responsible for driving sales results of their business portfolio by leading the execution of sales strategies for Lactalis categories that maximize volume,…
Added 26 mins ago
B
Lifecycle Marketing Manager
Baselane
Toronto, ON
- $120,000 to $160,000 CAD / year
- Full-time
Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and…
Added 26 mins ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
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Added 26 mins ago
E-Commerce Activation Manager (15-month contract)
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Montreal, QC
Job title: eCommerce Activation Manager (15-month contract)
Added 41 mins ago
P
Content and Product Manager
Pragmatike
Toronto, ON
- Full-time
Deep working knowledge of enterprise CMS suites (Adobe Experience Manager preferred), agile project trackers (Jira and Confluence) and enterprise analytics.
Added 41 mins ago
P
Digital Experience Specialist
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Toronto, ON
- Full-time
We are hiring at two levels on the same remit. As a Manager, you will set digital-experience priorities, lead CRO and brand-governance work, and may supervise Digital Specialists or agency…
Added 41 mins ago
P
Digital Experience Manager
Pragmatike
Toronto, ON
- Full-time
We are hiring at two levels on the same remit. As a Manager, you will set digital-experience priorities, lead CRO and brand-governance work, and may supervise Digital Specialists or agency…
Added 41 mins ago
HR
Integration Specialist Developer
Humber River Health
Toronto, ON · Greater Toronto, ON
- Other
…organization. Monitor systems to ensure they meet both user needs and business…
Added 55 mins ago
H
Client Success Manager
Haystack
Canada
- $90,000 to $120,000 CAD / year
- Full-time
This employer is a marketing technology company seeking a Senior Client Success Manager for its programmatic advertising business. You will make sure a book of clients meets its campaign…
Added 55 mins ago
A
Data Partnerships Manager
Arima
Toronto, ON
- Full-time
…opportunities to measure how their omni-channel efforts contribute to business…
Added 55 mins ago
GF
Certified Pre-Owned Account Manager
GM Financial
Toronto, ON
- Full-time
A Certified Pre-Owned (CPO) Account Manager works with the GMCC and Ally to support and manage the CPO program rules and drive performance The role includes oversight on Co-Op funds and…
Added 55 mins ago
S
Software Asset Manager(SAM) & Licensing Analyst
Scalian
Montreal, QC
- Full-time
Bachelor's degree in Computer Science, Information Systems, Business Administration, Data Analytics, or a related field.
Added 55 mins ago
TH
Manager, U.S. Tax
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Toronto, ON
- Full-time
The Manager, U.S. Tax is responsible for coordinating and reporting on the U.S. tax operations for assigned single-family rental home portfolios. This role requires strong analytical and…
Added 55 mins ago
CC
RQ11860 - Database Administrator - Senior
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Added 56 mins ago
SL
Manager, Sun Life Asset Management Finance
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Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
curiosity to understand our business and key drivers of our results
Added 56 mins ago
SL
Manager, Sun Life Asset Management Finance
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
curiosity to understand our business and key drivers of our results
Added 1 hour ago
CM
Associate Content Analyst
Critical Mass
Calgary, AB
- Full-time
…know the importance of using content to support a client’s business goals and their customers’ information needs. Your hunger for learning content strategy comes from your analytical,…
Added 1 hour ago
YE
Marketing Specialist
YAC Enterprise
Canada
- Full-time
Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Mailchimp, or similar platforms.
Added 1 hour ago
EI
Technical Product Manager - Healthcare
Estuate, Inc.
Mississauga, ON
- Contract
Support the User acceptance testing activities by interacting with stakeholder/s. Prepare release notes and update the business owners regarding features being incorporated in each Release.
Added 1 hour ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Reporting to the Finance Manager, Corporate Consolidations and working with our global Husky Finance teams, the Senior Financial Analyst plays a critical role in the timely and accurate…
Added 1 hour ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
We are looking for a high-impact Finance Manager FP&A to act as a true business partner to our Product Line leadership team.
Added 1 hour ago
L
Senior Technology Manager, Data Semantics and Context Modeling
lululemon
Vancouver, BC
- Full-time
The Enterprise Data & AI team is at the center of how lululemon scales as a data-driven organization. As the Senior Manager, Data Semantics and Context Modeling, you will lead the design,…
Added 1 hour ago
L
Senior Manager - Fulfillment Planning
lululemon
Vancouver, BC
- Full-time
Bachelor’s degree in related field – Business, Data Analytics, statistics, mathematics preferred.

Baselane

Lifecycle Marketing Manager

Toronto, ON, Canada

$120,000 to $160,000 CAD / year · Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Pay: $120,000 to $160,000 CAD / year
Job type: Full-time
Apply by: Dec 11, 2026
Experience: 4+ years of lifecycle marketing experience.
Posting language: English
Posted: Nov 11, 2026

Original job description

About Baselane

Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.

We move fast. We hold a high bar. We build for the long term.

About The Role

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

What You'll Do

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.
Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

What You’ll Bring

4+ years of lifecycle marketing experience. At a high-growth technology company
Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes
Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs
Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)
Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there
An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less
Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing
Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint
High attention to detail. Excellent organizational skills and a high bar for quality

Nice to Have

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau
Technical proficiency in SQL, HTML or marketing automation languages like Liquid
Experience in fintech, real estate, or other complex financial or SaaS products

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Benefits and Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on LinkedIn About employer

More about this job

Responsibilities

Own lifecycle marketing strategy and execution across customer activation, engagement, and revenue expansion, including multichannel campaigns, automated workflows, retargeting, and high-value customer segmentation. Coordinate customer journeys across product, sales, account management, support, and performance marketing, and use data to improve activation, engagement, and ARPU.

Requirements

Requires 4+ years of lifecycle marketing experience at a high-growth technology company, a track record of measurable results, and strong analytical, segmentation, marketing automation, and data interpretation skills. Candidates should be comfortable with Braze or similar platforms, cross-functional ownership, customer-facing writing, and using AI tools; product analytics, SQL, HTML, and fintech or real estate experience are advantageous.

Skills

Lifecycle Marketing
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Data Analysis
Customer Activation
Customer Engagement
Revenue Expansion
Retargeting
Cross-Functional Collaboration
Customer-Facing Copywriting
AI Tools
Workflow Automation
SQL
HTML

Benefits

Competitive Compensation
Equity
Medical Insurance
Vision Insurance
Dental Insurance
Life Insurance
Disability Coverage
Generous Time Off
Flexible Working Hours
Flexible Work Location
Remote Working Stipend
Regular Social Events

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Growth Marketing
Customer Lifetime Value
Customer Activation
Customer Engagement
Revenue Expansion
ARPU Growth
Email Marketing
Push Notifications
In-App Messaging
SMS
Retargeting
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Iterable
HubSpot
Product Analytics
Mixpanel
Sigma
Mode
Tableau
SQL
HTML
Liquid
Artificial Intelligence
Workflow Automation
Fintech
Real Estate

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Jobs in Canada