Jobs in Canada

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Added 45 mins ago
S
Retail Media Manager - US, Canada or UK
StarTech.com
Canada
- Full-time
…campaign execution and performance. Reporting to the Global Marketing Manager, you’ll develop the regional plan and bring paid media, content, product availability and merchandising…
Added 1 hour ago
TJ
Learning and Development Advisor
The Jenkins Group of Companies
Halifax, NS
- Full-time
Every manager you support moves through the same learning cycle until they are competent:
Added 2 hours ago
SE
Integrated Marketing Specialist, Industrial Segment (12-month contract)
Schneider Electric
Milton, ON
- $91,200 to $136,800 CAD / year
- Full-time
The role will also support offer launches from Industrial Automation business units, including drives, collaborative robots (cobots), EcoStruxure Automation Expert (EAE), and other priority…
Added 2 hours ago
SE
Integrated Marketing Specialist, Industrial Segment (12-month contract)
Schneider Electric
Milton, ON
- $91,200 to $136,800 CAD / year
- Full-time
The role will also support offer launches from Industrial Automation business units, including drives, collaborative robots (cobots), EcoStruxure Automation Expert (EAE), and other priority…
Added 2 hours ago
IW
Plan Manager
IG Wealth Management
MB · Manitoba, Canada
- Full-time
The Plan Manager and Data Integrity team is seeking a knowledgeable, driven, and inquisitive self-starter to join us as a Plan Manager. Reporting to the Senior Manager of Operations, you…
Added 2 hours ago
IW
Plan Manager
IG Wealth Management
ON · Ontario, Canada
- Full-time
The Plan Manager and Data Integrity team is seeking a knowledgeable, driven, and inquisitive self-starter to join us as a Plan Manager. Reporting to the Senior Manager of Operations, you…
Added 3 hours ago
Senior Product Manager
Workstream
Vancouver, BC
We are seeking a highly customer-obsessed, strategic, and execution-driven Senior Product Manager to own key product areas across Workstream's platform, with a particular focus on our…
Added 3 hours ago
UG
Recruitment Communications Officer
UNB Geodesy & Geomatics Engineering
Fredericton, NB
- Full-time
Design and maintain communication templates and assets within CRM and marketing automation platforms, including Salesforce Marketing Cloud.
Added 3 hours ago
SA
Campaign Marketing Manager, Customer Lifecycle
STAN AI
Toronto, ON · North York, ON
- $80,000 to $100,000 CAD / year
- Full-time
We're hiring a Campaign Marketing Manager to own every email and campaign our existing customers receive. You'll build the triggered, in-product and lifecycle communications that get new…
Added 5 hours ago
Ecommerce Operations Manager (18-month temporary position)
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
Working within the extended Marketing team and reporting to the Manager, Ecommerce, the Ecommerce Operations Manager leads the operational planning, governance and delivery of Air Canada…
Added 5 hours ago
Senior Product Manager, SIEM & Data
eSentire
Canada
…organizations in 80+ countries. We are looking for a Senior Product Manager, SIEM & Data to own the direction and evolution of Atlas's SIEM, log and security data…
Added 5 hours ago
Senior Retention & Growth Marketing Specialist
Zen Educate
Vancouver, BC
Location: Vancouver – Hybrid (3 days in office)
Added 6 hours ago
Ecommerce Operations Manager
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
Working within the extended Marketing team and reporting to the Manager, Ecommerce, the Ecommerce Operations Manager leads the operational planning, governance and delivery of Air Canada…
Added 6 hours ago
CV
Marketing Coordinator
Canadian Venture Capital & Private Equity Association (CVCA)
Toronto, ON
- Full-time
It is a hybrid position based in Toronto, with the expectation of working in the office three days per week
Added 6 hours ago
MF
Plan Manager
Mackenzie Financial Corporation
Toronto, ON · Greater Toronto Area, ON
- Other
The Plan Manager and Data Integrity team is seeking a knowledgeable, driven, and inquisitive self-starter to join us as a Plan Manager. Reporting to the Senior Manager of Operations, you…
Added 7 hours ago
L
Marketing Manager
Lyteflo
Toronto, ON
- Full-time
…companies looking to grow their EV business. We’re hiring a Marketing Manager to help make Lyteflo the standard in our space and join our team of…
Added 7 hours ago
V
Marketing and Communications Manager
Vaultie
Toronto, ON
- Full-time
We're looking for a Manager, Marketing & Communications to lead that work. Most of your time
Added 8 hours ago
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Lifecycle Marketing Manager
Baselane
Toronto, ON
- $120,000 to $160,000 CAD / year
- Full-time
The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue…
Added 8 hours ago
JC
Account Supervisor
JAM CRM
Toronto, ON
- Full-time
Please note, candidates are expected to work from our Toronto office three days per week
Added 9 hours ago
P
Scaled Customer Engagement Manager
PointClickCare
Mississauga, ON
- Full-time
…remotely and in a hybrid model, partnering closely with CSMs, Marketing, Product, and Support. SCE owns programs such as the Customer Success Monthly Digests, Digital Customer Success…
Added 9 hours ago
Electrical Sales & Project Manager
Sonepar
London, ON
…commitment to quality, reliability and complete electrical & automation…
Added 9 hours ago
YS
Growth Marketing Manager
Your Startup Operations
Canada
- Full-time
Now, we're looking for a Growth Marketing Manager who can turn marketing into a predictable source of qualified sales opportunities.
Added 9 hours ago
FB
Junior Data Analys
F&B Business News
Canada
- Full-time
Perform ad-hoc analysis to support operational, financial, marketing, and strategic initiatives.
Added 10 hours ago
CR
Division Director
Clarity Recruitment
Toronto, ON
- Full-time
…through cross-sell from our Project & Interim sales team and from marketing; you make sure every lead is picked up within one business day. Your team develops the…
Added 11 hours ago
FB
Junior Data Analys
F&B Business News
Canada
- Full-time
Perform ad-hoc analysis to support operational, financial, marketing, and strategic initiatives.

Baselane

Lifecycle Marketing Manager

Toronto, ON, Canada

$120,000 to $160,000 CAD / year · Full-time

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Job details

Pay: $120,000 to $160,000 CAD / year
Job type: Full-time
Apply by: Dec 11, 2026
Experience: 4+ years of lifecycle marketing experience.
Posting language: English
Posted: Nov 11, 2026

Original job description

About Baselane

Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.

We move fast. We hold a high bar. We build for the long term.

About The Role

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

What You'll Do

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.
Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

What You’ll Bring

4+ years of lifecycle marketing experience. At a high-growth technology company
Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes
Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs
Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)
Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there
An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less
Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing
Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint
High attention to detail. Excellent organizational skills and a high bar for quality

Nice to Have

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau
Technical proficiency in SQL, HTML or marketing automation languages like Liquid
Experience in fintech, real estate, or other complex financial or SaaS products

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Benefits and Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on LinkedIn About employer

More about this job

Responsibilities

Own lifecycle marketing strategy and execution across customer activation, engagement, and revenue expansion, including multichannel campaigns, automated workflows, retargeting, and high-value customer segmentation. Coordinate customer journeys across product, sales, account management, support, and performance marketing, and use data to improve activation, engagement, and ARPU.

Requirements

Requires 4+ years of lifecycle marketing experience at a high-growth technology company, a track record of measurable results, and strong analytical, segmentation, marketing automation, and data interpretation skills. Candidates should be comfortable with Braze or similar platforms, cross-functional ownership, customer-facing writing, and using AI tools; product analytics, SQL, HTML, and fintech or real estate experience are advantageous.

Skills

Lifecycle Marketing
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Data Analysis
Customer Activation
Customer Engagement
Revenue Expansion
Retargeting
Cross-Functional Collaboration
Customer-Facing Copywriting
AI Tools
Workflow Automation
SQL
HTML

Benefits

Competitive Compensation
Equity
Medical Insurance
Vision Insurance
Dental Insurance
Life Insurance
Disability Coverage
Generous Time Off
Flexible Working Hours
Flexible Work Location
Remote Working Stipend
Regular Social Events

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Growth Marketing
Customer Lifetime Value
Customer Activation
Customer Engagement
Revenue Expansion
ARPU Growth
Email Marketing
Push Notifications
In-App Messaging
SMS
Retargeting
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Iterable
HubSpot
Product Analytics
Mixpanel
Sigma
Mode
Tableau
SQL
HTML
Liquid
Artificial Intelligence
Workflow Automation
Fintech
Real Estate

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Jobs in Canada