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Added 8 mins ago
EC
Future Leaders Program – Management Trainee
Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection
Mount Pearl, NL
- $52,500 CAD / year
- Full-time
…construction industry. We pride ourselves on delivering high-quality products and sustainable solutions to support residential, commercial, and infrastructure projects across the…
Added 8 mins ago
LH
Occupational Therapist
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PS
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Added 8 mins ago
CO
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Saint John, NB
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Added 8 mins ago
TH
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Canada
- Part-time
Partner with store leadership to markdown all damaged or un-sellable merchandise
Added 8 mins ago
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Design Support Technician
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- Full-time
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Added 8 mins ago
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Intermediate Structural Designer – Resources
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Produce high‑quality 3D models and 2D drawings to support planning, permitting, and construction.
Added 8 mins ago
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Specialiste Régional des Achats (Hydroélectricité) – ÉlectriqueHydro Regional Commodity Leader - Electrical
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Brossard, QC
- Full-time
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Added 8 mins ago
SS
Director of Environmental Services - Perm Full Time
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Toronto, ON · Etobicoke, ON
- Full-time
…cleanliness, safety, and functionality. This role is responsible for quality assurance, risk management, and regulatory compliance while creating a safe and welcoming environment for…
Added 23 mins ago
PB
District Operations Manager
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- Full-time
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Added 23 mins ago
TC
PHP Lead
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Added 23 mins ago
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AVP, Agentic Development
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Toronto, ON
- Full-time
…patterns and standards, and measure adoption, trust, productivity, quality, Client and employee experience, risk reduction and business…
Added 23 mins ago
C
CNC Machine Operator - Precision Equipment
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Chatham, NB
- $30 to $32 CAD / hour
- Contract
Perform dimensional inspections and quality checks on machined component
Added 23 mins ago
CC
Forklift Operator
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Montreal, QC
- Full-time
Forklift certification is required
Added 23 mins ago
B
Lifecycle Marketing Manager
Baselane
Toronto, ON
- $120,000 to $160,000 CAD / year
- Full-time
…the customer across every touchpoint and hold a high bar for quality in everything you…
Added 23 mins ago
TE
Health and Safety Manager - Central Region
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Toronto, ON · Scarborough, ON
- Full-time
…measurable continuous improvement across safety, health, and…
Added 23 mins ago
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Added 23 mins ago
LC
Material Handler (Forklift Driver) - Night Shift
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Job Title: Material Handler (Forklift Driver) - Night Shift
Added 23 mins ago
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Added 23 mins ago
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Interact with supervisor to receive work assignments and to troubleshoot assembly and quality problems. Communicate with co-workers to co-ordinate work and to exchange information about…
Added 23 mins ago
FM
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- Full-time
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Added 23 mins ago
E-Commerce Activation Manager (15-month contract)
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Added 23 mins ago
S
Senior Environmental Project Manager
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- Full-time
Champion safety, quality and ethics, ensuring appropriate technical reviews and regulatory input.
Added 39 mins ago
SG
Client Account Manager, BPO & Contact Centre
SinglePoint Group International Inc
Toronto, ON
- Full-time
…timelines. Coordinate with operations, workforce management, quality assurance, training and other support…
Added 39 mins ago
P
E-merchandising Associate
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- Full-time
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Baselane

Lifecycle Marketing Manager

Toronto, ON, Canada

$120,000 to $160,000 CAD / year · Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Pay: $120,000 to $160,000 CAD / year
Job type: Full-time
Apply by: Dec 11, 2026
Experience: 4+ years of lifecycle marketing experience.
Posting language: English
Posted: Nov 11, 2026

Original job description

About Baselane

Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.

We move fast. We hold a high bar. We build for the long term.

About The Role

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

What You'll Do

Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.
Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.

What You’ll Bring

4+ years of lifecycle marketing experience. At a high-growth technology company
Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes
Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs
Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)
Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there
An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less
Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing
Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint
High attention to detail. Excellent organizational skills and a high bar for quality

Nice to Have

Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau
Technical proficiency in SQL, HTML or marketing automation languages like Liquid
Experience in fintech, real estate, or other complex financial or SaaS products

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Benefits and Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on LinkedIn About employer

More about this job

Responsibilities

Own lifecycle marketing strategy and execution across customer activation, engagement, and revenue expansion, including multichannel campaigns, automated workflows, retargeting, and high-value customer segmentation. Coordinate customer journeys across product, sales, account management, support, and performance marketing, and use data to improve activation, engagement, and ARPU.

Requirements

Requires 4+ years of lifecycle marketing experience at a high-growth technology company, a track record of measurable results, and strong analytical, segmentation, marketing automation, and data interpretation skills. Candidates should be comfortable with Braze or similar platforms, cross-functional ownership, customer-facing writing, and using AI tools; product analytics, SQL, HTML, and fintech or real estate experience are advantageous.

Skills

Lifecycle Marketing
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Data Analysis
Customer Activation
Customer Engagement
Revenue Expansion
Retargeting
Cross-Functional Collaboration
Customer-Facing Copywriting
AI Tools
Workflow Automation
SQL
HTML

Benefits

Competitive Compensation
Equity
Medical Insurance
Vision Insurance
Dental Insurance
Life Insurance
Disability Coverage
Generous Time Off
Flexible Working Hours
Flexible Work Location
Remote Working Stipend
Regular Social Events

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Growth Marketing
Customer Lifetime Value
Customer Activation
Customer Engagement
Revenue Expansion
ARPU Growth
Email Marketing
Push Notifications
In-App Messaging
SMS
Retargeting
Customer Segmentation
Behavioral Analytics
Marketing Automation
Braze
Iterable
HubSpot
Product Analytics
Mixpanel
Sigma
Mode
Tableau
SQL
HTML
Liquid
Artificial Intelligence
Workflow Automation
Fintech
Real Estate

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