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Added 6 mins ago
Procurement Specialist
Acciona
ON · CAN - Ontario Line North
Ability to soundly present results and findings related to Procurement activities to Stakeholders including Senior Leadership and the Client.
Added 6 mins ago
C
Sr. Consultant, Full Stack Developer
CIBC
Toronto, ON
- Full-time
…multiple back-end systems. As a Sr. Consultant, Full Stack Developer you’ll assemble, implement and maintain easy, flexible, and personalized solutions that enhance the client experience…
Added 21 mins ago
Senior Energy Engineer
GHD Group Pty Ltd
Waterloo, ON
GHD is seeking a Senior Energy Engineer – Building Performance to lead energy modelling, energy-code consulting and decarbonization studies for new and existing buildings across Canada.…
Added 21 mins ago
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ETL Developer - Snowflake
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Calgary, AB
- Contract
Seeking a Senior ETL Developer with strong Snowflake expertise to design scalable, secure, and cost-effective data platforms. The ideal candidate will have hands-on experience with…
Added 36 mins ago
IR
Senior Quality Assurance Analyst - Remote/Hybrid (Canada)
Info-Tech Research Group
London, ON · Toronto, ON
- Full-time
The Senior Software QA Analyst’s role is to plan and execute effective test suites across various products and systems within Info-Tech’s Agile software development process. Our current…
Added 36 mins ago
Senior Software Engineer, Performance ( Toronto)
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Toronto, ON
We are seeking a Senior Back-End Software Engineer to help own the scalability, efficiency, and service protection of our expanding Identity as a Service platform.
Added 51 mins ago
Senior Quality Assurance Engineer
Questrade Financial Group
Toronto, ON
Have 7+ years of Software Quality Assurance experience with a focus on automation and back-end testing.
Added 52 mins ago
EI
User Experience Designer
ExcelGens, Inc.
Bas-Saint-Laurent, QC
- Contract
We are seeking a creative and user-focused UX Designer II to contribute to software design solutions across enterprise applications. The successful candidate will understand user needs,…
Added 1 hour ago
U
Human Resources Generalist
Univeris
Toronto, ON
- Full-time
…communication skills, and seeks a defined growth path into senior human resources…
Added 1 hour ago
C
Senior AI Developer - AI Agents
Cerence
Montreal, QC
- Full-time
Added 1 hour ago
C
Senior AI Developer - AI Agents
Cerence
Montreal, QC
- Full-time
Added 1 hour ago
T
Engineering Manager, Workday Integrations & Platform
TD
Toronto, ON
- Full-time
Serve as a senior technical escalation point for complex integration issues, cross-platform dependencies, architectural decisions, production risks and vendor escalations.
Added 1 hour ago
Senior Product Analyst, Consumer Analytics (f/m/x)
HelloFresh
Toronto, ON
Partner widely across the Senior Product organisation (Product, Software Engineering, UX leads) to set strategic priorities and promote a culture rooted in evidence-based decision making.
Added 1 hour ago
Senior Backend Product Engineer, Menu Operations
HelloFresh
Toronto, ON
As we continue evolving this system, extending its capabilities, and preparing for expansion, we are looking for a Senior Software Engineer with strong backend experience, a talent for…
Added 1 hour ago
SC
Principal Data Engineer
Sleep Country
Brampton, ON
- Full-time
Sleep Country/Dormez-vous? is seeking a Principal Data Engineer to provide senior technical leadership for our enterprise data strategy, platform architecture, and engineering capabilities.…
Added 1 hour ago
Manager, Software Engineering
KEV Group
Toronto, ON
KEV builds mission-critical financial software for K12 schools across North America. Our platform provides real-time visibility and control over how funds are collected and managed,…
Added 1 hour ago
SQ
Director, Domain Enterprise Architect, Technology Modernization and Cloudification
Sunlife Québec
Montreal, QC
- Full-time
Added 1 hour ago
JT
Senior Data Engineer
Javelin Technologies
Canada
- Full-time
As Senior Data Engineer / Data Scientist, you will design, build, and operate the group's data ecosystem: integrating data from our core business systems, developing robust pipelines,…
Added 1 hour ago
S
Delivery Manager (Banking/IT Service Domain)
Synechron
Mississauga, ON
- $140,000 to $170,000 CAD / year
- Full-time
…Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development…
Added 1 hour ago
Jr. Estimator
Aecon
Hamilton, ON
…estimates for assigned scopes of work. Working closely with senior estimating and operations staff, the successful candidate will review tender documents, complete quantity take-offs,…
Added 1 hour ago
TC
Temporary Senior Financial Analyst - Asset Management and Financial Planning
The Corporation of the Town of Ajax
Ajax, ON · Town Hall
- Full-time
…Infrastructure and Asset Management in the Operations Department, the Senior Financial Analyst (Asset Management and Financial Planning) will oversee the financial planning aspects of the…
Added 1 hour ago
O&
Assistant General Manager - Aera
Oliver & Bonacini
Toronto, ON
- Full-time
You’re strong suit is building and maintaining relationships with guests, team members and senior management alike
Added 1 hour ago
LC
Director, Product Management (Instore Selling)
Lightspeed Commerce, Inc.
Remote, Canada
- $220,000 to $250,000 CAD / year
- Full-time
- Remote
…market insights into a compelling, multi-year vision, align senior stakeholders and cross functional teams around strategic priorities, and build capabilities and operating models needed to…
Added 1 hour ago
B
Product Manager - Senior
Bevertec
Toronto, ON
- Contract
Added 1 hour ago
RM
Senior Full-Stack Engineer
Realize Medical
Canada
- Full-time
Realize Medical is seeking a Senior Full-Stack Engineer to own the server and web systems behind Elucis, our FDA-cleared VR surgical planning platform. You will run our production services…

Baselane

Senior / Lead Product Manager - New Verticals

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Experience: 5+ years of product management experience, with a strong track record of building and launching new products or expanding into new customer segments.
Posting language: English
Posted: Oct 27, 2026

Original job description

About Baselane

Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.

We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, Affirm, Shopify, Jobber, RazorPay, and more.

Learn more at baselane.com.

\nAbout the role

At Baselane, we're building the leading financial platform for real estate investors & operators. We've started with banking and bookkeeping, but there's much more we can build and many more customers we can serve.

We're looking for an entrepreneurial Product Manager to help us drive new areas of growth. You'll explore a new customer segment, deeply understand how they operate, uncover underserved problems, and identify opportunities for Baselane to deliver meaningful value. You'll take the most promising ideas from early discovery through validation, product development, and launch, with the goal of developing our next growth opportunity.

This is a true 0-to-1 product role. You won't always have a clear roadmap, deep, established knowledge of the new customer base, or a proven solution. You'll need the curiosity to explore new adjacent markets, the business judgment to identify opportunities worth pursuing, and the ability to move quickly from insights to real products.

You'll report to the Head of Product and work closely with Co-founders, Engineering, Design, Marketing, Partnerships, and other teams across Baselane.

What you'll do

Flesh out, validate, and execute on new opportunities. Take identified new market opportunities and customer segments to flesh out their workflows, motivations, pain points, and financial needs to deliver meaningful value for Baselane.
Get close to customers. Lead hands-on research through interviews, workflow observations, surveys, and usability testing. Go beyond what customers say they want to uncover underlying problems, unmet needs, and opportunities others might miss.
Evaluate and prioritize opportunities. Combine customer insights, market research, competitive analysis, and business data to assess market potential, willingness to pay, revenue opportunity, and strategic fit.
Validate ideas quickly. Turn insights into clear hypotheses and test them through experiments, prototypes, and lightweight MVPs. Leverage AI tools to rapidly build interactive prototypes, explore solutions, and gather customer feedback before committing significant engineering resources.
Take products from 0 to 1. Own the journey from problem definition and initial product concepts through MVP development, launch, and iteration. Work closely with Design and Engineering to turn ambiguous opportunities into simple, differentiated products.
Find product-market fit. Define success metrics and use customer feedback, adoption, engagement, retention, and revenue signals to understand what's working. Make informed decisions about when to iterate, scale, pivot, or stop.
Work smarter with AI and automation. Proactively use AI and automation to accelerate research, analysis, prototyping, and product development. Identify repetitive workflows that can be automated so you and your team can spend more time solving meaningful problems.
Shape product strategy. Develop a clear point of view on which problems we should solve, who we should solve them for, and how Baselane can win. Translate your learnings into a focused product vision and roadmap.
Bring new products to market. Partner with Marketing and cross-functional teams on positioning, launch strategy, and early customer acquisition. Use post-launch insights to refine the experience and build toward repeatable growth.
Lead a dedicated product pod. Partner closely with dedicated Product Design and Engineering team members to drive execution, maintain momentum, and deliver high-impact results.

What you'll bring

5+ years of product management experience, with a strong track record of building and launching new products or expanding into new customer segments.
Proven 0-to-1 experience. You've taken ambiguous opportunities from initial discovery through validation, launch, and iteration, ideally without an established playbook.
Exceptional customer curiosity and research skills. You know how to enter unfamiliar industries, ask the right questions, uncover meaningful customer problems, and translate messy qualitative insights into clear product direction.
Strong product intuition and creativity. You can look beyond existing solutions, connect customer needs to new opportunities, and envision compelling products that solve real problems.
Strong business acumen. You can size markets, assess competitive dynamics, understand business models and unit economics, and make thoughtful decisions about where to invest.
Excellent analytical skills. You're comfortable working hands-on with SQL, product analytics, and experimentation. You can combine qualitative and quantitative signals to validate hypotheses and make decisions.
An AI-first, hands-on approach. You're comfortable using AI tools to independently build functional prototypes, automate workflows, accelerate analysis, and move ideas forward. You actively experiment with new tools and find ways to improve how you work.
Strong ownership and execution. You can turn an ambiguous problem into a clear plan, build alignment, and drive products from concept to launch without needing constant direction.
Excellent communication and collaboration. You can articulate a compelling product vision, challenge assumptions constructively, and influence cross-functional teams and leadership.

Nice to have

Experience launching new business lines or expanding into new markets at an early-stage or high-growth company.
Experience in fintech, proptech, financial services, or vertical SaaS.
Experience with pricing, monetization, and go-to-market strategy for new products.
Experience building B2B or B2C products for underserved or highly specialized customer segments.

Benefits & perks

Competitive compensation
Equity - Ownership in what we are building!
Healthcare Benefits through Canada Life
Life Insurance and Disability Coverage
Generous time off
Flexible working location
Regular social events

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More about this job

Responsibilities

You will lead the discovery, validation, and launch of new product verticals from 0 to 1, identifying market opportunities and customer needs. You will manage a dedicated product pod to execute on product strategy, leveraging AI tools and data-driven insights to drive growth.

Requirements

The role requires 5+ years of product management experience with a proven track record of launching new products or entering new markets. Candidates must possess strong research skills, business acumen, and the ability to work hands-on with SQL and AI-driven prototyping tools.

Skills

Product management
0-to-1 product development
Market research
Customer discovery
Data analysis
SQL
Prototyping
AI tools
Strategic planning
Go-to-market strategy
Cross-functional leadership
User experience
Business acumen
Product-market fit
Experimentation

Benefits

Competitive compensation
Equity
Healthcare benefits
Life insurance
Disability coverage
Generous time off
Flexible working location
Regular social events

Visa sponsorship

Not detected in the job text

Keywords

FinTech
Product Management
0-to-1
Market Research
SQL
AI Tools
Prototyping
MVP
Product Strategy
Go-to-Market
Vertical SaaS
PropTech
Customer Insights
Data Analytics
Cross-functional Collaboration
Business Acumen
Product-Market Fit
User Interviews
Usability Testing
Financial Services
Real Estate
Product Roadmap
Automation
Unit Economics
Hypothesis Testing

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