Jobs in Canada

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Added 2 hours ago
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Account Manager- Supply Side (Advertising)
MediaMint
Toronto, ON
- $60,000 to $75,000 CAD / year
- Full-time
We are looking for an Account Manager to support the execution and management of direct and
Added 3 hours ago
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Client Success Manager
Haystack
Canada
- $90,000 to $120,000 CAD / year
- Full-time
This employer is a marketing technology company seeking a Senior Client Success Manager for its programmatic advertising business. You will make sure a book of clients meets its campaign…
Added 4 hours ago
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Sales Assistant - Contract
Colgate-Palmolive
Toronto, ON
- $69,300 to $80,850 CAD / year
- Full-time
Lead the coordination of Institutional Page development between the Customer Manager and the Agency.
Added 5 hours ago
A
Pricing Authorizer
ABB
Calgary, AB
- Full-time
…decision-making and profitability. They collaborate with sales, marketing, and distribution to drive growth through data analysis and process improvements. Reporting to the Pricing Manager,…
Added 5 hours ago
A
Pricing Authorizer
ABB
Montreal, QC · Saint-Laurent, QC
- Full-time
…decision-making and profitability. They collaborate with sales, marketing, and distribution to drive growth through data analysis and process improvements. Reporting to the Pricing Manager,…
Added 5 hours ago
A
Pricing Authorizer
ABB
Milton, ON
- Full-time
…decision-making and profitability. They collaborate with sales, marketing, and distribution to drive growth through data analysis and process improvements. Reporting to the Pricing Manager,…
Added 5 hours ago
GC
Product Marketing Manager (Strategist)
Game Companies
London, ON
- Full-time
Work closely with advertising, web, and stats teams to incorporate ever-evolving analytics into our marketing process. Gather market data to measure effectiveness of marketing activities…
Added 7 hours ago
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Product Manager, Growth Partnership
Talencore
Toronto, ON
- Full-time
Work Arrangement: Hybrid, onsite 2 days per week
Added 8 hours ago
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Growth Marketing Manager
Haystack
Canada
- Full-time
This employer is hiring for a Growth Marketing Manager to help run growth channels and experimentation for customer acquisition initiatives.
Added 9 hours ago
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Paid Search & Video Lead
ARC'TERYX
North Vancouver, BC
- Full-time
Reports to: Senior Manager, Performance Marketing
Added 9 hours ago
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Paid Search & Video Lead
Arc'teryx Equipment
North Vancouver, BC
- Full-time
Reports to: Senior Manager, Performance Marketing
Added 9 hours ago
PC
Salesforce Technical Manager
Pwc Canada
Toronto, ON · Vancouver, BC
- Full-time
…Industries CPQ • Mulesoft APIs • Platform Events and Change Data Capture • Heroku • Marketing Cloud or Pardot • Einstein Analytics/CRM…
Added 9 hours ago
HC
Accounting Analyst/Associate - North York, Toronto, ON. Hybrid
HearingLife Canada
Toronto, ON · North York, ON
- Full-time
Reporting directly to the Senior Manager, Finance & Administration, the Accounting Analyst will assist with various accounting analysis, operational improvement, ledger maintenance, and…
Added 9 hours ago
CM
Marketing Science Lead
Critical Mass
Toronto, ON
- Full-time
As the Marketing Science Lead, you will champion data science and measurement practices with everyone: across multidisciplinary agency teams, client teams, and anyone else you come across…
Added 10 hours ago
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Community Marketing Co-op
Kabam
Vancouver, BC
- Internship
Reporting to the Lead Community Manager, the Community Co-op will work closely with the Community and cross functional Marketing teams to learn to implement influential community and social…
Added 10 hours ago
BS
Release Manager – Software Development & AI-Enabled Engineering
BrickRed Systems
Canada
- Contract
…delivering high-quality talent across digital, engineering, marketing, analytics, finance, operations, and business transformation domains. With a strong emphasis on innovation,…
Added 10 hours ago
K
Sr Product Manager - Virality, Referrals & KOL
Kraken
Canada
- Full-time
…wealth and stay lifelong clients. Product, engineering, design, data, and lifecycle marketing build…
Added 10 hours ago
TS
Marketing Manager
TalentSphere Staffing Solutions
Calgary, AB
- Full-time
We’re conducting a search for a Marketing Manager to lead marketing for a residential rental portfolio. You’ll work with leasing and property operations teams to attract prospective…
Added 10 hours ago
PG
Project Manager
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the…
Added 10 hours ago
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Sr. Cloud Consultant- Salesforce
Mphasis
Toronto, ON
- Full-time
We are looking for Salesforce Marketing cloud consultant to design, build, integrate and optimize personalized, data - driven customer journeys. You will work closely with Marketing team,…
Added 10 hours ago
A
Client Development Manager
Alumicor
Montreal, QC
- Full-time
Assist the VP Sales, Marketing Manager and National VP, Sales & Marketing as required.
Added 10 hours ago
SM
Senior Product Manager
STRIDE Management Corp
Calgary, AB
- Full-time
Serve as Product Owner within an Agile Scrum environment, working closely with Engineering, Development, QA, Marketing and the Software Development Manager.
Added 10 hours ago
LV
SEM SPECIALIST-EN
La Vie En Rose
Montreal, QC
- Full-time
…development, creation, follow-up, and optimization of digital marketing campaigns on various media for La Vie en Rose and Bikini…
Added 11 hours ago
D
Social Media Manager - Gestionnaire des réseaux sociaux
DAVIDsTEA
Montreal, QC
- Full-time
Comfort with analytics and reporting, turning data into clear creative decisions
Added 11 hours ago
A
Advertising Sales Rep Analyst - Agency Account Manager
Accenture
Mississauga, ON
- Full-time
…trusted technical sellers and innovative technology, powered by data and…

Baselane

Sr. Product Marketing Specialist

Toronto, ON, Canada

$75,000 to $95,000 CAD / year · Full-time

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Job details

Pay: $75,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Nov 20, 2026
Experience: You bring 2-4 years of experience in product marketing
Posting language: English
Posted: Oct 21, 2026

Original job description

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.

We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

About The Role

We are seeking a highly motivated and experienced Sr. Product Marketing Specialist to join our growing Marketing team and own our GTM enablement efforts, among other responsibilities. In this role, you will work directly with the Sr. Product Marketing Manager and collaborate with internal teams to become an expert on our customers and their needs to help bring our brand and product positioning to life across the entire customer journey.

The ideal candidate possesses a blend of product marketing experience in fintech with a deep understanding of B2C SaaS and/or the real estate landscape.

You will work in a highly collaborative environment while getting the autonomy to help shape how product marketing helps enable internal teams (like Sales and Partnerships) and delivers Baselane’s unique value to our customers. To be successful, you’ll be an expert in context switching, managing multiple deliverables across teams at once, and prioritization.

If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.

This role is a hybrid role based in Toronto. It is expected that you will come to the office (downtown Toronto) twice a week for meetings and working sessions.

What You'll Be Doing

Support the onboarding of, and go-to-market strategy for, new partners, providing support to spin up new partnership channels
Provide the necessary training and collateral that enables partners and internal teams to best position and sell Baselane to prospective users
Conduct market and customer research, via interviews and surveys, to develop a deep understanding of both
Partner with the Product team throughout the development cycle to conduct research and create launch strategies and plans for new products or features
Work with the Brand team in developing various pieces of customer-facing collateral as needed throughout the customer lifecycle
Oversee the creation creation of internal and external enablement material to help sales activate new customers
Deeply understand our market, competitors, and customers through research to identify differentiated positioning, messaging and product opportunities

Who You Are

You bring 2-4 years of experience in product marketing
You have worked closely with external partners to drive customer growth collaboratively
You have experience in ideating and overseeing the creation of enablement material, like pitch decks, one-pagers, and cold outreach communications
You are able to strategize and help execute product and feature launches for multiple functions
You understand and can articulate how new products, features, campaigns and customer-facing initiatives fit within the broader brand and positioning strategy
You excel in stakeholder management and cross-functional collaboration, knowing when to lean-in and pushback on ad hoc requests
You use data-driven decision-making skills to explain your impact and inform what to do next
You are comfortable with project management and collaboration tools like Asana and Notion
You can communicate internally and provide guidance that is clear and concise, both written and verbally
You are able to join us in our Toronto office 2 days a week (Tuesdays and Thursdays)

Nice to Have

You have a foundational understanding of product marketing best practices and know how to apply them in a fintech B2C environment
Experience leveraging AI tools to translate positioning and messaging into clear and consistent customer-facing copy across multiple channels
Experience working in a growth stage startup environment, bonus points for working in the fintech or real estate tech space
Familiarity with tools like Sigma, Mixpanel, Miro and Figma

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Benefits And Perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).

Apply on LinkedIn About employer

More about this job

Responsibilities

Support partner onboarding and go-to-market efforts by developing training and enablement materials for partners and internal teams. Research customers, partners, and competitors; collaborate with Product and Brand teams on product launches, positioning, messaging, and customer-facing materials.

Requirements

Requires 2–4 years of product marketing experience, experience collaborating with external partners to drive customer growth, and the ability to develop enablement materials and support product launches. Candidates should be strong in stakeholder management, cross-functional collaboration, data-driven decision-making, project management, and communication, and able to work in the Toronto office two days per week.

Skills

Product Marketing
Go-To-Market Strategy
Partner Enablement
Sales Enablement
Market Research
Customer Research
Product Launches
Positioning And Messaging
Collateral Development
Stakeholder Management
Cross-Functional Collaboration
Data-Driven Decision-Making
Project Management
Written And Verbal Communication
Fintech
B2C SaaS

Benefits

Equity
Medical Insurance
Vision Insurance
Dental Insurance
Life Insurance
Disability Coverage
Generous Time Off
Flexible Working Hours And Location
Remote Working Stipend
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Fintech
B2C SaaS
Real Estate Technology
Product Marketing
Go-To-Market Strategy
Partner Channels
Partner Onboarding
Sales Enablement
Product Launches
Feature Launches
Market Research
Customer Research
Customer Interviews
Surveys
Competitive Analysis
Product Positioning
Messaging
Customer Lifecycle
Pitch Decks
One-Pagers
Cold Outreach
Asana
Notion
Sigma
Mixpanel
Miro
Figma
Artificial Intelligence Tools

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Work requirements

Jobs in Canada