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BASF

Operations Manager, InVigor

Calgary, AB, Canada

Job type: Full-time
Apply by: Oct 28, 2026
Experience: Bring 10+ years of experience in the agricultural industry, preferably in Canola Seed Marketing.
Posting language: English
Posted: Sep 28, 2026

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Original job description

Now hiring! Operations Manager, InVigor

Calgary, AB (Hybrid)

We are looking for an Operations Manager, InVigor to join our Agricultural Solutions team in Calgary, AB.

The Operations Manager, InVigor manages the 0–3-year market plan for the InVigor Hybrid portfolio, including multiyear, short- and mid-term projections on canola seeded acres, seed company market share evolution, and trait penetration - optimizing profitability for BASF, identifying growth opportunities, and designing and allocating the InVigor Hybrid seed and trait mix to meet market demands. This role also leads the Life Cycle Management of InVigor Canola Hybrids, covering positioning and phasing of new and older hybrids, pricing, sales & operations planning (S&OP), trait and agronomic go-to-market positioning, mid-term forecasts, and customer seed allocations, and is responsible for generating the annual InVigor Marketing Letter and supporting distributor customer meetings.

Welcome to BASF

We are BASF in Agriculture and everything we do, we do for the love of farming, and the biggest job on Earth. We are an internationally successful company of the BASF Group. Our solutions are purpose-designed for different crop systems. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. With teams in the lab, field, office and in production, we do everything in our power to build a sustainable future for agriculture.

#ForTheLoveOfFarming #TheBiggestJobOnEarth #AgEmployerOfChoice

Here you can gain more insight into our Vision at BASF Agricultural Solutions!

As a Operations Manager, InVigor, you create chemistry by...

Serving as strategic lead and owner for all InVigor portfolio Life Cycle Management (LCM) activities, ensuring effective new product launches, hybrid phase-out planning, alignment with production on inventory, and effective execution of fall warehousing activities.
Leading canola seed allocation activities and providing business direction to Product Supply to meet customer demand for all InVigor hybrids, including managing in-season allocation of hybrid mix by channel partner.
Leading canola seed market model forecasts and the long-term strategic plan for the Canadian canola market, managing the 0–3-year market model for InVigor hybrids and providing insights into seeded acre projections, market share evolution, and trait penetration.
Working closely with the North American Breeding Manager, Technical Marketing Manager, and Agronomy teams on agronomic and trait positioning and go-to-market activities and maintaining close contact with Breeding on new hybrid planning, selection, and positioning.
Generating new hybrid positioning and supporting communication to customers and internal stakeholders, including channel partner marketing letters.
Leading marketing activities for special projects such as Biofuels, InVigor Gold, palletization, and planter/seed singulation recommendations.
Working closely with the Team Lead, InVigor and Global S&T Portfolio Lead on pricing, long-term strategic planning, and new trait introductions, serving as the Canadian lead for establishing canola seed pricing.
Developing the Marketing Letter and managing pricing projections by hybrid during the budget process and providing InVigor volume projections to the Canola Marketing Team for annual budget preparation.

If you...

Hold a bachelor’s degree (required); a master’s degree is considered an asset.
Bring 10+ years of experience in the agricultural industry, preferably in Canola Seed Marketing. Previous experience in sales or account management would be an asset.
Possess strong technical, financial, and marketing expertise related to the canola portfolio, competitive products, and market dynamics.
Have a solid understanding of marketing, sales, and financial principles.
Demonstrate deep knowledge of canola agronomy, grower needs, distributor networks, and the broader crop protection industry.
Understand canola hybrid breeding, seed production, and variety of development processes.
Have hands-on experience with canola life cycle management and seed allocation planning.
Communicate effectively with cross-functional teams and external stakeholders, both verbally and in writing.
Take initiative, drive results, and consistently deliver business objectives.
Apply strong analytical skills to evaluate and communicate complex hybrid performance insights.
Demonstrate strategic thinking, sound business judgment, and proven leadership capabilities.
Are able to travel 15%.

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About Us

BASF Agricultural Solutions is a trusted partner to the agricultural industry, delivering innovative and sustainable solutions that help farmers succeed across a wide range of cropping systems. Across North America, our teams work together to address some of agriculture's most important challenges while creating value for customers, communities, and the environment. At BASF, you'll find opportunities to grow your career, collaborate with talented colleagues, and make a meaningful impact through work that matters.

Find out more about our Agricultural Solutions team here.

Diversity is our greatest strength!

Join us in shaping the future as part of a global team that embraces inclusion and equal opportunity – regardless of gender, age, background, sexual orientation, disability, or personal beliefs. Our people are at the heart of everything, dedicated to delivering value for our customers every day.

By focusing on enabling our people today and in the future, we will ensure we have the talent and skills needed to succeed.

United by the love of farming, we innovate, collaborate, and strive for the best solutions together, creating connections and driving success as one team. This is how we make an impact. For the love of farming, the biggest job on Earth.

Privacy statement

BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact Careers.NorthAmerica@basf.com to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact Careers.NorthAmerica@basf.com with the subject line “Recruitment Accommodation Request”.

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More about this job

Responsibilities

Lead life cycle management and market planning for the InVigor canola hybrid portfolio, including launches, phase-outs, pricing, forecasts, seed allocations, and inventory alignment. Coordinate with breeding, agronomy, product supply, marketing, and channel partners on product positioning, customer communications, special projects, and annual budget planning.

Requirements

A bachelor’s degree is required, and a master’s degree is an asset; the role requires more than 10 years of agricultural industry experience, preferably in canola seed marketing. Candidates should bring strong canola portfolio, agronomy, marketing, financial, forecasting, and seed allocation expertise, along with strategic leadership, communication, and analytical skills; travel of up to 15% is required.

Skills

Canola Seed Marketing
Seed Allocation Planning
Market Forecasting
Strategic Planning
Pricing Strategy
Sales and Operations Planning
Agronomic Positioning
Go-to-Market Planning
Seed Production
Canola Hybrid Breeding
Financial Analysis
Market Analysis
Cross-Functional Communication
Leadership
Business Judgment

Benefits

Health and Insurance Plans
Retirement Benefits
Company-Matching Contributions
Learning and Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

InVigor Hybrid Portfolio
Canola
Canola Seed Marketing
Life Cycle Management
Market Planning
Seeded Acre Projections
Market Share
Trait Penetration
Seed Allocation
Market Forecasting
Strategic Planning
Pricing
Sales and Operations Planning
Agronomic Positioning
Go-to-Market Strategy
Hybrid Breeding
Seed Production
Product Launches
Hybrid Phase-Out Planning
Inventory Management
Channel Partners
Customer Marketing Letters
Budget Planning
Financial Analysis
Competitive Analysis
Biofuels
Seed Palletization
Seed Singulation
Distributor Networks
Cross-Functional Collaboration

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