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BASF

Technical Marketing Manager - Herbicides - Calgary

Calgary, AB, Canada

Job type: Full-time
Apply by: Oct 21, 2026
Posting language: English
Posted: Sep 21, 2026

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Original job description

Now hiring! Technical Marketing Manager - Herbicides - Calgary

Calgary, AB (Hybrid)

We are looking for a Technical Market Manager – Herbicides to join our Agricultural Solutions team in Calgary, AB.

The Technical Market Manager – Herbicides (TMM - H) assumes leadership and responsibility for all technical elements (labels, technical editing, product use direction, training materials, recommendations, and technical positioning) of assigned products. Is also responsible to lead APA training & complaint resolution for large herbicide claims.

Welcome to BASF

We are BASF in Agriculture and everything we do, we do for the love of farming, and the biggest job on Earth. We are an internationally successful company of the BASF Group. Our solutions are purpose-designed for different crop systems. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. With teams in the lab, field, office and in production, we do everything in our power to build a sustainable future for agriculture.

#ForTheLoveOfFarming #TheBiggestJobOnEarth #AgEmployerOfChoice

Here you can gain more insight into our Vision at BASF Agricultural Solutions!

As a Technical Marketing Manager - Herbicides - Calgary, you create chemistry by...

Developing technical information for marketing: Managing the external trial budget, coordinating research and large-scale testing, and shaping global, regional, and local research targets and sustainable product-positioning, labeling, and business-plan recommendations. Building influencer advocacy, supporting media and public relations activity, and differentiating products to protect market share and achieve business goals.
Training and supporting Technical Service Representatives: Delivering technical training, direction, and product-inquiry support through varied presentation tools. Strengthening technical understanding and customer credibility while enabling sales teams to address complex inquiries and increase sales.
Creating technical content for sales and marketing: Using field and university research data to develop tools that support sales and marketing tactics and transfer technical information. Expanding access to practical guidance, increasing customer satisfaction, and strengthening brand value and sales.
Leading mid- and long-term planning and strategic projects: Providing technical and market insight, leading strategic initiatives, and contributing to global teams defining product-development and commercialization strategy. Identifying technical gaps, market trends, and prioritized opportunities while ensuring differentiated brands and global alignment.
Developing targeted influencer programs: Creating strategic plans for key influencers, recommending and partnering on research, serving on industry or academic groups, and acquiring external data that supports brand positioning. Providing cross-functional technical leadership, representing BASF in industry initiatives, and building advocacy and demand that differentiate brands.

If you have...

A Bachelor’s Degree and Advanced Science Based Degree with 8+ years of experience in Sales, Tech Services, Research or related function. Candidates with a Bachelor's Degree with 10+ years of experience in Sales, Tech Services, Research or related function will also be considered.
Demonstrated ability to recommend product positioning based on evaluating data and customer needs.
Experience in the Agriculture industry, working with and understanding growers, distribution/retail customers, universities, or consultants would be beneficial.
Strong interpersonal communication skills combined with a passion for making a positive difference in the agriculture industry.

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About Us

BASF Agricultural Solutions is a trusted partner to the agricultural industry, delivering innovative and sustainable solutions that help farmers succeed across a wide range of cropping systems. Across North America, our teams work together to address some of agriculture's most important challenges while creating value for customers, communities, and the environment. At BASF, you'll find opportunities to grow your career, collaborate with talented colleagues, and make a meaningful impact through work that matters.

Find out more about our Agricultural Solutions team here.

Diversity is our greatest strength!

Join us in shaping the future as part of a global team that embraces inclusion and equal opportunity – regardless of gender, age, background, sexual orientation, disability, or personal beliefs. Our people are at the heart of everything, dedicated to delivering value for our customers every day.

By focusing on enabling our people today and in the future, we will ensure we have the talent and skills needed to succeed.

United by the love of farming, we innovate, collaborate, and strive for the best solutions together, creating connections and driving success as one team. This is how we make an impact. For the love of farming, the biggest job on Earth.

Privacy statement

BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact [email protected] to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact [email protected] with the subject line “Recruitment Accommodation Request”.

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More about this job

Responsibilities

The Technical Marketing Manager leads the technical elements of herbicide products, including labeling, product positioning, and training materials. They also manage external research trials, develop strategic marketing plans, and provide technical support to sales teams and customers.

Requirements

Candidates must hold a Bachelor's degree and an advanced science-based degree with at least 8 years of relevant experience, or a Bachelor's degree with 10+ years of experience. Strong interpersonal communication skills and experience within the agriculture industry are required.

Skills

Technical marketing
Product positioning
Strategic planning
Market research
Influencer advocacy
Technical training
Complaint resolution
Project management
Data analysis
Stakeholder management
Agricultural solutions
Product development
Commercialization strategy
Public relations
Sales support

Benefits

Health insurance
Retirement benefits
Company-matching contributions
Learning and development opportunities

Visa sponsorship

Not detected in the job text

Keywords

Technical Marketing
Herbicides
Agricultural Solutions
Product Positioning
Market Research
Strategic Planning
Labeling
Technical Training
Influencer Programs
Sales Support
Commercialization
Crop Protection
Sustainability
Field Research
Stakeholder Management
Brand Value
Market Trends
Technical Service
Agriculture Industry
BASF

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