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Baxter Media

Account Executive

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Apr 27, 2027
Posting language: English
Posted: Oct 29, 2026

Original job description

About Baxter Media

Baxter Media is a leading Canadian travel industry media company that connects travel professionals and businesses through trusted publications, digital platforms, industry insights, and live events. With a portfolio of established brands and industry-leading events, we help our partners reach and engage Canada's travel industry.

Role Summary

The Account Executive is a front-line revenue role responsible for generating and growing client relationships across Baxter Media’s advertising, Data and Insights, and Live Events offerings. This position uses a consultative sales approach to uncover client objectives, present tailored commercial solutions, and close revenue opportunities across the company’s portfolio. The role requires strong prospecting discipline, relationship management, and collaboration with internal delivery teams. The Account Executive reports to the Head of Sales.

Key Duties

Prospect and develop new business opportunities across target accounts and sectors.

Sell integrated advertising, insights, and event solutions aligned with client goals.

Prepare proposals, presentations, pricing discussions, and follow-up plans.

Build strong relationships with clients, agencies, sponsors, and partners.

Maintain accurate CRM records, activity updates, and pipeline visibility.

Coordinate internally to ensure smooth execution of sold programs and client expectations.

Maintain pulse on the industry and identify changing trends.

Qualifications

3 plus years of B2B sales experience, ideally in media, advertising, sponsorship, or travel-related sectors.

Strong presentation, prospecting, and closing skills.

Comfortable with CRM systems, digital communications tools, and commercial reporting.

Ability to work effectively in a target-driven, collaborative environment.

This is a hybrid position located in Toronto. Apply to careers@baxter.net with your qualifications and experience.

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More about this job

Responsibilities

Generate new business and grow client relationships by selling integrated advertising, data and insights, and live event solutions. Develop proposals, manage the sales pipeline and client relationships, and coordinate with internal teams to deliver sold programs effectively.

Requirements

Requires more than three years of B2B sales experience, ideally in media, advertising, sponsorship, or travel-related sectors. Candidates should have strong prospecting, presentation, and closing skills, be comfortable with CRM and digital communications tools, and work effectively in a target-driven, collaborative environment.

Skills

B2B Sales
Prospecting
Consultative Selling
Advertising Sales
Sponsorship Sales
Proposal Development
Presentation Skills
Negotiation
Closing
CRM Management
Pipeline Management
Digital Communications
Commercial Reporting
Cross-Functional Collaboration
Industry Trend Analysis

Visa sponsorship

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Keywords

B2B Sales
Media
Advertising
Data And Insights
Live Events
Travel Industry
Prospecting
Target Accounts
Consultative Sales
Client Relationships
Agencies
Sponsors
Partners
Proposals
Presentations
Pricing
CRM
Pipeline Management
Digital Communications
Commercial Reporting
Revenue Generation
Sales Targets
Industry Trends

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