Media Sales Executive

About Baxter Media

Baxter Media is a leading Canadian travel industry media company that connects travel professionals and businesses through trusted publications, digital platforms, industry insights, and live events. With a portfolio of established brands and industry-leading events, we help our partners reach and engage Canada's travel industry.

Role Summary

The Media Sales Executive is a front-line revenue role responsible for generating and growing client relationships across Baxter Media’s advertising, Data and Insights, and Live Events offerings. This position uses a consultative sales approach to uncover client objectives, present tailored commercial solutions, and close revenue opportunities across the company’s portfolio. The role requires strong prospecting discipline, relationship management, and collaboration with internal delivery teams. The Media Sales Executive reports to the Head of Sales.

Key Duties

• Prospect and develop new business opportunities across target accounts and sectors.

• Sell integrated advertising, insights, and event solutions aligned with client goals.

• Prepare proposals, presentations, pricing discussions, and follow-up plans.

• Build strong relationships with clients, agencies, sponsors, and partners

• Maintain accurate CRM records, activity updates, and pipeline visibility.

• Coordinate internally to ensure smooth execution of sold programs and client expectations.

• Maintain pulse on the industry and identify changing trends.

Qualifications

• 3 plus years of B2B sales experience, ideally in media, advertising, sponsorship, or travel-related sectors.

• Strong presentation, prospecting, and closing skills.

• Comfortable with CRM systems, digital communications tools, and commercial reporting.

• Ability to work effectively in a target-driven, collaborative environment.

This is a hybrid position located in Toronto. Apply to careers@baxter.net with your qualifications and experience.