Paid Social Media Manager

Job Title : Paid Social Media Manager

Job Location : Toronto, ON (Hybrid)

Contract : 12 Months

Position Type : Contract

Job Description:

As a Paid Social Media Manager, you’ll bring Client's brand to life across social platforms through meaningful, data-driven campaigns that connect with diverse audiences and deliver measurable results.

Working within the US Brand & Media team, you’ll partner with colleagues across Client's, as well as with agencies and platform partners, to transform creative ideas and strategic storytelling into high-performing social activations. You’ll help shape regional campaigns that reflect Client's global brand vision - ensuring consistency, collaboration, and shared success across markets - while driving innovation, experimentation, and continuous improvement.

What you will accomplish:

• Develop and execute inclusive and effective paid social strategies that support marketing and business goals across the full customer journey - from awareness to conversion.
• Plan, launch, and manage social campaigns across multiple platforms, ensuring efficient budget use and alignment with key performance goals.
• Analyze and optimize campaign performance, translating business, customer, and platform insights into actionable recommendations that continuously improve results and inform future campaign strategy.
• Collaborate closely with cross-functional teams, media planners, brand partners, agencies, and platform partners to ensure alignment, proactively resolve execution challenges, and drive successful campaign delivery.
• Test and learn run A/B and multivariate tests to identify what resonates most - across creative, audiences, bidding strategies, and landing experiences - and apply those findings in future campaigns.
• Champion innovation: explore emerging platforms, tools, and formats to keep Client's paid social presence fresh, relevant, and ahead of trends.

What you will bring:

• 6-8+ years of experience in paid digital media, including at least 4 years focused on paid social (Meta, TikTok, Reddit, YouTube, Snapchat, Pinterest).
• A strong grasp of social advertising, platform capabilities, audience insights, and evolving industry trends, with experience on YouTube/DV360, Reddit, TikTok preferred.
• Experience with live shopping or livestream commerce is a plus, with familiarity with shoppable video formats, creator-led selling, or marketplace-based live experiences strongly preferred.
• Validated experience running and optimizing campaigns with a data-informed, test-and-learn approach, including experience with CAPI, Pixel, App Measurement Partners, deep linking, and cross-device tracking and measurement.
• Excellent collaboration skills - comfortable working in a cross-functional, multicultural environment with diverse partners.
• Analytical approach and attention to detail, with the ability to translate data into clear, actionable recommendations, including experience leveraging first-party (1P) audiences and optimizing campaigns toward onsite customer behaviors across devices and operating systems.
• Strong communicator and relationship builder, able to influence and align across teams with empathy and clarity.
• Demonstrated ability to manage multiple high-priority campaigns simultaneously while exercising sound judgment, requiring minimal day-to-day direction, and bringing strong strategic thinking to execution.
• Bachelor’s degree or equivalent practical experience.