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Marketing Digital Platforms Advisor

  • Montreal, QC, Canada

Full-time

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Job details

Job type
Full-time
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Posting language
English
Posted

Original job description

Type of position: Regular

Your Future Role On Our Team

Join BBA and help shape our digital presence by evolving a website that reflects our positioning, expertise, and the breadth of our service offering. Through your influence on content, page structure, and search performance, you will directly contribute to how our clients, partners, and future colleagues discover and understand who we are.

Your ability to translate complex technical concepts into clear and accessible language will be put to use every day as you work closely with our engineers and subject matter experts. Together, you will transform their expertise into relevant, engaging, and impactful content tailored to the realities and needs of business leaders and technical decision-makers.

In this role, you will have the opportunity to play a key part in the evolution of our digital platforms while working at the heart of BBA’s expertise alongside passionate teams recognized for excellence in their fields.

With us, you’ll get the opportunity to...

  • Lead web page production, from planning to launch
  • Propose page structures and user journeys that capture attention and guide readers to what matters
  • Interview our experts and produce clear content for executives and technical professionals
  • Coordinate translation and content integration
  • Collaborate with external vendors during peak periods: brief them, track their deliverables and coordinate their work with the team
  • Partner with the Content Marketing and Sales Enablement teams to adapt and reuse web content
  • Build and manage the technical blog's editorial strategy in support of SEO and GEO
  • Select topics with our experts and search data, then support authors
  • Adjust the editorial calendar based on performance data
  • Ensure information is accurate: services, expertise, projects, key figures
  • Keep terminology aligned with our brand positioning
  • Maintain the web style guide and page templates
  • Guide the use of AI in content production: best practices, review and technical accuracy
  • Run regular reviews and manage the page lifecycle: update, merge or retire
  • Use the team's performance analytics to optimize pages and prioritize improvements

Do your qualities and values match our corporate culture?

  • Willingness to work together while having fun
  • Constantly seeking sustainable and agile solutions
  • Ability to look beyond established standards
  • Rigorous and ethical
  • Strong interest in the world of technology
  • Fascination for innovation

Overview Of Certifications And Job Requirements

  • Bachelor’s degree in electrical engineering and member of the Ordre des ingénieurs du Québec
  • From 5 to 12 years of relevant experience in power systems and MV and HV equipment
  • In-depth knowledge of electrical installation safety
  • Intermediate knowledge of test equipment and site monitoring
  • Knowledge of ETAP, EMTP-RV, CYME and PSAF software
  • Advanced English skills to facilitate collaboration with other BBA offices and/or clients in English-speaking Canadian provinces and internationally; you may need to use English occasionally or daily, depending on current projects
  • Advanced French skills to facilitate collaboration with other BBA offices and/or clients in Québec
  • Intermediate to advanced Spanish proficiency will be considered an asset to support effective collaboration with BBA offices and/or clients located in South America (the frequency of Spanish usage may vary from occasional to daily depending on project requirements).

An Overview Of BBA’s Total Reward

  • Annual base salary
  • Annual premium program for regular employees
  • Time bank
  • Cellphone fee reimbursements
  • Group insurance plan from the first day of employment, including disability insurance and a telemedicine program
  • Retirement savings plan
  • Annual vacation and sick leave
  • Premium for employee referrals

BBA considers many factors when determining the annual base salary, including location, market, education, relevant and demonstrated work experience, technical assessment, qualifications, certifications and other relevant skills.

At BBA, You Get Many Benefits

  • A flexible schedule that combines office presence and working from home
  • A caring environment where everyone’s ideas are listened to and there’s no perception of hierarchy
  • Friendly, eco-mindful and high-tech workspaces
  • Committees involved in important causes: diversity, social commitment, and more
  • A growing business with many opportunities
  • An inclusive culture that values diversity, respect and openness
  • On site and at the office: Health, safety and the environment are in our DNA
  • A collaborative culture among various departments and with our operations clients
  • Valuing complementary expertise
  • Agility and listening: Your ideas are transformed into concrete initiatives

About BBA

BBA is one of Canada’s leading private consulting engineering firms, with over 45 years of experience serving the energy and natural resources industry.

Our people are the foundation of our success. Their passion and excellence have earned us recognition as one of Canada’s Best Employers and Best Managed Companies , and we’re committed to fostering a workplace where everyone feels empowered to grow, lead and be themselves.

Our teams bring together engineering, environmental and commissioning expertise to deliver practical, innovative and sustainable solutions - from strategy to execution. With 20 offices across Canada, the U.S. and Latin America, we combine local presence with international reach, offering clients close collaboration and field-ready support.

Learn more about our culture and projects on LinkedIn or connect with our talent team.
More about this job

Responsibilities

Lead web page planning, production, and optimization, including page structures, user journeys, content accuracy, style guidance, and lifecycle reviews. Develop the technical blog’s editorial strategy, collaborate with subject matter experts and internal teams, coordinate translation and vendors, and guide responsible AI use in content production.

Requirements

A bachelor’s degree in electrical engineering and membership in the Ordre des ingénieurs du Québec are required, along with 5–12 years of relevant experience in power systems and medium- and high-voltage equipment. Candidates should have in-depth knowledge of electrical installation safety, intermediate knowledge of test equipment and site monitoring, familiarity with ETAP, EMTP-RV, CYME, and PSAF, and advanced English and French skills; Spanish is an asset.

Skills

  • Web Page Production
  • Content Strategy
  • Search Engine Optimization
  • Generative Engine Optimization
  • User Journey Design
  • Technical Writing
  • Content Editing
  • Editorial Planning
  • Vendor Coordination
  • Performance Analytics
  • Content Lifecycle Management
  • AI-Assisted Content Production
  • Brand Positioning
  • Electrical Engineering
  • Power Systems

Benefits

  • Annual Premium Program
  • Time Bank
  • Cellphone Fee Reimbursements
  • Group Insurance
  • Disability Insurance
  • Telemedicine Program
  • Retirement Savings Plan
  • Annual Vacation
  • Sick Leave
  • Employee Referral Premium
  • Flexible Schedule
  • Hybrid Work Arrangement

Visa sponsorship

Not detected in the job text

Categories

  • Marketing
  • Engineering
  • Energy
  • Creative & Media
  • Consulting

Keywords

  • Web Platforms
  • Content Marketing
  • Search Engine Optimization
  • Generative Engine Optimization
  • Technical Blog
  • Editorial Strategy
  • User Journeys
  • Content Production
  • AI-Assisted Content
  • Performance Analytics
  • Electrical Engineering
  • Power Systems
  • Medium-Voltage Equipment
  • High-Voltage Equipment
  • Electrical Installation Safety
  • Test Equipment
  • Site Monitoring
  • ETAP
  • EMTP-RV
  • CYME
  • PSAF
  • Renewable Energy
  • Oil and Gas
  • Mining

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