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BDA, LLC

eCommerce Program Manager, Branded Merchandise

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 21, 2026
Posting language: English
Posted: Sep 21, 2026

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Original job description

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Position Overview:

At BDA, this position is internally known as a Program Manager - the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (this is not a technical or IT-focused program management role).

We are looking for a strategic and results-driven Program Account Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Location Requirement:

Candidates must live within a reasonable commuting distance of either Toronto, Ontario or Waterloo, Ontario.
- Candidates that live within a commutable distance of Toronto, Ontario will work a remote but must be willing and able to visit clients in Toronto for onsite meetings.
- Candidates that live within a commutable distance of our Waterloo, Ontario office will follows a flexible onsite schedule working onsite four (4) days per week, with one (1) remote day, from our Waterloo, Ontario office.

Key Responsibilities:

Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock
Other job duties and projects as assigned

Job Skills and Traits:

Proven ability to sell solutions and strategies to multiple clients
Proven ability to influence clients towards mutually beneficial solutions
Solution oriented
Strong project management skills
Strong presentation skills
Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
Highly organized and detail oriented
Understand and manage forecasting, budgets and P&L statements
Clear and effective communication skills with both internal and external stakeholders
Results focused – consistently achieves profitable sales goals
Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications:

Bachelor’s degree in Business Administration, Marketing, or a related field.
Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
Detail-oriented and analytical mindset with strong problem-solving skills.

We are pleased to share the base salary range for this position is $$95,600 - $112,000 CAD with additional bonus opportunities. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise. BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Connect With Us! Not ready to apply? Connect with us for general consideration.For more information:www.bdainc.com For information about BDA's privacy policy for job applicants click here.Must be 18 years or older to apply.

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More about this job

Responsibilities

Lead online sales initiatives by managing promotional merchandising programs and optimizing eCommerce assortments for clients. Collaborate with marketing and inventory teams to drive revenue growth and ensure a seamless customer shopping experience.

Requirements

Requires a Bachelor's degree in Business or Marketing and proven experience in ecommerce sales management within retail or consumer goods. Must be proficient in data analytics tools and possess strong strategic thinking and communication skills.

Skills

Ecommerce Sales Management
Merchandise Assortment Planning
Inventory Management
Digital Marketing Strategy
Data Analysis
Project Management
P&L Management
Stakeholder Management
Competitive Analysis
Budgeting
Forecasting
Presentation Skills
Cross-functional Collaboration
Strategic Planning
Customer Experience Optimization
Team Leadership

Benefits

Paid Time Off
Vacation
Paid Volunteer Day
Holidays
Summer Fridays
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
AD&D Insurance
401k
Tuition Reimbursement
Mental Health Programs
Financial Wellness Programs
Professional Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Ecommerce
Branded Merchandise
Google Analytics
Adobe Analytics
Merchandising
P&L Statements
Retail
Consumer Goods
Conversion Rates
Inventory Liquidation
Sales Strategy
Digital Marketing
Program Management
Account Management
Market Trends

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