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Added 1 hour ago
G
Account Executive (AI Native)
Ground
Toronto, ON
- Full-time
Added 3 hours ago
L
Account Executive Mid-Market
Legora
Toronto, ON
- Full-time
Have enthusiasm for international business development and share our vision of transforming legal work through AI.
Added 4 hours ago
C
Optical AI Product Line Manager
Ciena
Ottawa, ON
- Full-time
…guided by innovation, integrity, and collaboration. Through development opportunities, meaningful work, and flexibility, Ciena supports growth and well-being - on and off the job. Connect…
Added 4 hours ago
H
Director of Customer Success
Haystack
Canada
- $243,000 to $365,000 CAD / year
- Full-time
This employer is a technology company seeking a strategic leader to oversee account management and customer success operations. The role focuses on driving revenue growth, retention, and…
Added 9 hours ago
G
Account Executive
Ground
Toronto, ON
- Full-time
This is not a traditional Account Executive role.
Added 15 hours ago
P
Sales Development Representative
ParagraphAI
Toronto, ON
- Full-time
Career growth opportunities into Account Executive, Sales Lead, or Business Development Manager.
Added 17 hours ago
S
Account Executive
Shipday
Canada
- Full-time
Added 18 hours ago
RS
Director of Business Development
Red Seal Fire Protection
Windsor, ON
- Full-time
This is a business development executive role. You'll build how Red Seal wins its biggest accounts, open the doors yourself, and close the deals with me.
Added 18 hours ago
R
VP, Business Development - Canada
ReVisionz
Calgary, AB
- Full-time
The VP, Business Development operates as a senior individual contributor who spends much of their time in the field, meeting prospects and clients face to face. The role has no direct…
Added 18 hours ago
R
Director, Business Development - Canada
ReVisionz
Remote, Canada
- Full-time
- Remote
The Director, Business Development generates new business for ReVisionz with owner-operators across North America, opening new accounts and winning new work with existing clients across the…
Added 18 hours ago
R
VP, Business Development - Canada
ReVisionz
Remote, Canada
- Full-time
- Remote
The VP, Business Development operates as a senior individual contributor who spends much of their time in the field, meeting prospects and clients face to face. The role has no direct…
Added 18 hours ago
R
Director, Business Development - Canada
ReVisionz
Calgary, AB
- Full-time
The Director, Business Development generates new business for ReVisionz with owner-operators across North America, opening new accounts and winning new work with existing clients across the…
Added 18 hours ago
FH
Manager, General Accounting
Fraser Health
New Westminster, BC
- Full-time
Plans and directs the development and maintenance of accounting systems for the General Accounting Department to ensure accurate and timely payments to staff, vendors and physicians and…
Added 18 hours ago
K
Manager - Copilot and AI Productivity
KPMG
Montreal, QC
- Full-time
Experience in business development, account management, or executive relationship development.
Added 19 hours ago
R
Manager, Business Development - Canada
ReVisionz
Remote, Canada
- Full-time
- Remote
The Manager, Business Development generates new business for ReVisionz with owner-operators across North America, opening new accounts and winning new work with existing clients across the…
Added 19 hours ago
R
Manager, Business Development - Canada
ReVisionz
Calgary, AB
- Full-time
The Manager, Business Development generates new business for ReVisionz with owner-operators across North America, opening new accounts and winning new work with existing clients across the…
Added 20 hours ago
J
Principal Director - Business Insurance (P&C)
JobsMedia.io
Montreal, QC
- Full-time
…notably driven by the structure and leadership implemented by the executive team. They have an excellent employee retention rate and offer some of the best training programs in brokerage,…
Added 20 hours ago
J
Commercial Insurance Director
JobsMedia.io
Toronto, ON
- Full-time
💰 Executive-Level Compensation: Competitive base salary, performance incentives, RRSP matching, comprehensive benefits, and professional development support.
Added 20 hours ago
J
Commercial Lines Account Executive
JobsMedia.io
Toronto, ON
- Full-time
We are recruiting for a Commercial Lines Insurance Account Executive for a leading independent brokerage in the Vaughan, ON area.
Added 21 hours ago
PL
Director of Advocacy - Neighborhood Legal Services
Pennsylvania Legal Aid Network, Inc.
Legal, AB
- Volunteer
…services throughout the organization. Working closely with the Executive Director and management team, the Director of Advocacy provides strategic vision, supervision, and operational…
Added 21 hours ago
E
Principal Software Engineer
EngRadar
Kitamaat 2, BC
- Full-time
…to innovate and support growth through individual and team development, all within an environment where every voice is…
Added 1 day ago
TF
Recruitment Sales & Technology Trainer (Calgary, Canada)
Talent Focus Executive Search and Consulting
Calgary, AB · Greater Calgary Metropolitan Area
- Full-time
…the realities of a recruitment agency environment - business development, candidate generation, client management, negotiating fees, overcoming objections and ultimately turning…
Added 1 day ago
E
Software Engineer, Fullstack
EngRadar
Toronto, ON
- Full-time
Added 1 day ago
L
Account Executive Enterprise
Legora
Toronto, ON
- Full-time
Contribute to the refinement of our account acquisition and management strategies and processes, documenting best practices to scale effectively.
Added 1 day ago
JP
Account Executive
Jim Peplinski Capital
Calgary, AB
- Full-time
…more than 35 years. We are growing, and we are looking for a Account Executive who wants to build their own book of business and get paid for what they…

BDC

VICE PRESIDENT, GROWTH MARKETING AND PERFORMANCE

Montreal, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 1, 2026

Original job description

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few
In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1
A hybrid work model that truly balances work and personal life
Opportunities for learning, training and development, and much more...

Explore the BDC Way in our Culture Book

POSITION OVERVIEW

You are responsible for turning entrepreneur interest into measurable business results. You lead BDC’s digital growth, acquisition, performance marketing, marketing automation, Martech and website operations capabilities.

As a member of the Marketing Leadership Team, you help evolve Marketing into a value creation engine driven by data, measurable performance and continuous optimization. BDC is the only bank dedicated exclusively to Canadian entrepreneurs, and your work directly contributes to the growth of small and medium-sized businesses across Canada.

CHALLENGES TO BE MET

Define and execute BDC’s growth marketing strategy in alignment with business priorities.
Increase Marketing’s contribution to client acquisition, conversion and retention.
Lead digital acquisition, demand generation, lead nurturing and conversion initiatives.
Oversee the performance, governance and evolution of BDC’s website.
Develop measurement, attribution, forecasting and marketing investment optimization capabilities.
Accelerate the adoption of automation, personalization and artificial intelligence.
Partner with business, sales and technology teams to improve business outcomes.
Lead and develop a team of digital growth, performance, web, automation and Martech specialists.
Foster a culture of performance, experimentation and continuous improvement.

WHAT WE ARE LOOKING FOR

Education

Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field.

Experience

Executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, digital product management or business transformation.
Experience managing a high-visibility transactional or corporate website.
Experience in digital acquisition, demand generation, lead nurturing, conversion, retention and marketing automation.
Experience with Martech, data, experimentation and performance measurement.
Experience leading multidisciplinary teams within a complex matrix environment.

Key Skills

Growth marketing and performance marketing.
SEO, SEM and digital media.
Conversion Rate Optimization (CRO).
Marketing attribution and ROI optimization.
Marketing automation and personalization.
Martech platform management.
Artificial intelligence applications in marketing.
Strategic leadership, influence and change management.
Bilingualism in French and English, both written and spoken.

Preferred Qualifications

MBA or relevant master’s degree.
Experience leading large-scale marketing, digital or technology transformation initiatives.
Experience integrating artificial intelligence into marketing operations.
Expertise in digital experimentation and A/B testing.
Experience in financial services or another highly regulated industry.

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca.

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.

Apply About employer

More about this job

Responsibilities

You will define and execute the growth marketing strategy while leading digital acquisition, demand generation, and marketing automation initiatives. Additionally, you will oversee website performance and collaborate with cross-functional teams to drive measurable business results.

Requirements

Candidates must have executive-level experience in growth or digital marketing and a bachelor's degree in a relevant field. Proficiency in Martech, data-driven performance measurement, and leadership within complex matrix environments is required.

Skills

Growth marketing
Performance marketing
Digital acquisition
Marketing automation
Martech
SEO
SEM
Conversion Rate Optimization
Marketing attribution
ROI optimization
Artificial intelligence
Strategic leadership
Change management
Digital commerce
Digital product management
Data analysis

Benefits

Employee Savings and Investment Plan
Defined Benefit Pension Plan
Wellness and health care spending account
Paid vacation
Personal days
Sick days
Hybrid work model

Visa sponsorship

Not detected in the job text

Keywords

Growth Marketing
Performance Marketing
Digital Acquisition
Marketing Automation
Martech
Website Operations
Lead Nurturing
Conversion
Retention
SEO
SEM
Digital Media
Conversion Rate Optimization
Attribution
ROI Optimization
Artificial Intelligence
Strategic Leadership
Change Management
Digital Commerce
Digital Product Management
Business Transformation
Data Analysis
Financial Services
A/B Testing
Digital Experimentation
Matrix Environment

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