Email Marketing Strategist (DTC/eCommerce)
- Canada
Pay: $75K-$120K (or more, depending on performance) · Full-time
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Job details
- Pay
- Pay: $75K-$120K (or more, depending on performance)
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
Hey, we're Bedford! 🐶
We're a small team of world-class DTC marketers obsessed with creating amazing emails that convert.
We're searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You'll be responsible for creating high-converting campaigns, and data-backed optimizations that drive revenue for our DTC clients.
What you'll do:
- Develop a monthly email calendar + write creative briefs for copywriters
- Research trends, customer insights, and behavioral triggers to inform messaging
- Own client relationships - you're the reason they trust Bedford and they reason they keep working with us
- Manage 5-8 core brands
What you bring:
- (Optional) Lifecycle/email marketing experience (DTC/eCommerce preferred)
- Strong copy + angle instincts
- Ability to juggle multiple accounts
- Bias for action and problem-solving - you take ownership, not orders
- Hands-on experience with Klaviyo or similar ESPs (flows, logic, segmentation, testing)
Who thrives here:
- People who take initiative, spot problems early, and bring solutions before being asked
- You don't disappear at 4:59pm when things are on fire - you help resolve them
- Marketers who CARE about craft - the copy, the logic, the customer, the result
- Teammates who thrive in fast-paced environments and aren't afraid to own the outcome
What's in it for you:
- Competitive pay - we value top talent and will compensate you
- Early team opportunity - shape the future of a fast-growing company
- High-impact work - your ideas won't sit in a backlog - they'll go live, fast
- Real growth - direct exposure to strategy, clients, decision making
Pay: $75K-$120K (or more, depending on performance)
More about this job
Responsibilities
Develop monthly email calendars and creative briefs, research customer insights and behavioral triggers, and manage lifecycle marketing programs across email and SMS. Own client relationships and optimize campaigns for revenue across a portfolio of 5–8 core brands.
Requirements
The role seeks someone with strong copywriting and messaging instincts, initiative, problem-solving ability, and the capacity to manage multiple accounts in a fast-paced environment. Lifecycle or email marketing experience is optional, while hands-on experience with Klaviyo or a similar email service provider - including flows, logic, segmentation, and testing - is requested.
Skills
- Lifecycle Marketing
- Email Marketing
- SMS Marketing
- Campaign Management
- Email Calendar Planning
- Creative Brief Writing
- Customer Research
- Behavioral Marketing
- Copywriting
- Account Management
- Klaviyo
- Email Service Providers
- Segmentation
- A/B Testing
- Data-Driven Optimization
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Customer Service & Support
- Management & Leadership
Keywords
- DTC
- E-Commerce
- Lifecycle Marketing
- Email Marketing
- SMS Marketing
- Klaviyo
- Email Service Provider
- Email Campaigns
- Email Calendar
- Creative Briefs
- Copywriting
- Customer Insights
- Behavioral Triggers
- Segmentation
- Marketing Automation
- Flows
- Testing
- Data-Driven Optimization
- Revenue Growth
- Client Relationships
- Account Management