Senior Manager - Shopper Activation

Montreal, QC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 14, 2026
Posting language: English
Posted: Oct 15, 2026

Original job description

Your Tasks

Build and lead shopper marketing plans that enhance the shopper journey, strengthen visibility and accelerate sales across in-store and online touchpoints,
Develop and execute annual shopper programs that drive conversion at POS through secondary placements, signage, demos, coupons, contests, in-store media and other tactics,
Collaborate cross-functionally with Marketing and Commercial Strategy to translate brand priorities into actionable S&CM initiatives that optimize sales,
Define the activation framework, guidelines, calendar and timelines for all activities,

Develop an annual display strategy and clear execution guidelines aligned with brand and retailer priorities,

Drive a 360-degree S&CM support approach for core business and launches to maximize retailer exposure

Collaborate with the performance digital manager to deliver integrated omnichannel shopper experience,

Own retailer ASP and S&CM program budgets (including VAS) forecasting & management: responsible for PO creation, invoicing, budget forecasting and reporting to Finance,

Provide guidance & act as gatekeeper for the Display financials (RCE process),

Co-Develop National programs with Commercial Strategy and Marketing, while representing Sales function to maximize impact with retailers,
Establish and lead an annual post-mortem process to evaluate S&CM program performance and ROI, including ASP and Displays, using data and insights to optimize future programs,
Future-fitting: identify emerging trends, shopper activation capabilities and new technologies to test and learn from,
Collaborate with CBMs and Commercial Strategy team for Risks and Opportunities on an ongoing basis,
Coordinate with procurement to proactively manage the reduction of cost for displays and on-packs ex: tendering,
Manage relationships with agency partners (Neptune, Walmart Connect, Advanced, etc),
Champion NA synergies whenever feasible.

Your Profile

BS/BA Business Administration
8+ years of similar experience at a Consumer Products Company in Shopper Marketing, Commercial Strategy, Sales and/or marketing
Deep understanding of the shopper journey and strong knowledge of CPG retail environment
Strong business & financial acumen with a strategic mindset and analytical skills
Excellent planning and project management skills
Proven experience with business partnerships and effectively building relationships amongst cross-functional teams of Supply Chain, Finance, Marketing, Sales and the Leadership Team
Strong communication skills both written and verbally
Must be proficient in MS Office suite and SAP

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, Coppertone, Elastoplast, and Aquaphor. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all

Additional Information

WHAT YOU CAN EXPECT FROM BEIERSDORF CANADA

You will join an entrepreneurial, innovative, and fast paced culture where every employee’s contributions make a big impact. Our teams act with Care, Simplicity, Courage, and Trust to continuously improve as leaders and deliver superior skin care products.

At Beiersdorf, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential.

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More about this job

Responsibilities

Lead shopper marketing and activation plans across in-store and online channels, including annual programs, display strategy, integrated omnichannel initiatives, and retailer-facing national programs. Manage program budgets and financial processes, agency and procurement relationships, and performance reviews to improve ROI and future activation plans.

Requirements

Requires a bachelor's degree in Business Administration and at least eight years of relevant experience in shopper marketing, commercial strategy, sales, or marketing at a consumer products company. Candidates should bring strong CPG retail and shopper journey knowledge, business and financial acumen, analytical and project management skills, cross-functional relationship-building and communication abilities, and proficiency in Microsoft Office and SAP.

Skills

Shopper Marketing
Shopper Journey Strategy
Shopper Activation
Omnichannel Marketing
Retail Marketing
Sales Conversion
Display Strategy
Budget Management
Financial Forecasting
ROI Analysis
Project Management
Cross-Functional Collaboration
Procurement
Data Analysis
SAP

Visa sponsorship

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Keywords

Shopper Marketing
Shopper Activation
Shopper Journey
CPG
Retail Environment
Point Of Sale
Secondary Placements
In-Store Signage
Product Demonstrations
Coupons
Contests
In-Store Media
Omnichannel Marketing
Display Strategy
Annual Programs
Retailer Programs
Budget Forecasting
Purchase Orders
Invoicing
Financial Reporting
RCE Process
Post-Mortem Analysis
ROI
Data And Insights
Agency Management
Procurement
Cost Reduction
Microsoft Office
SAP
Commercial Strategy

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