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BENEFIT COSMETICS SERVICES

PR Manager

Toronto, ON, Canada

Pay: $70,000 to $80,000 CAD / year
Job type: Contract
Experience: 5+ years of public relations experience ( background in beauty is an asset)
Posting language: English
Posted: Sep 25, 2026

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Original job description

PR Manager

We’re Benefit Cosmetics, and we’re all about making beauty radically feel good. Since 1976, we’ve been dreaming up unexpected answers to unmet beauty needs by producing iconic products like Benetint, The POREfessional, BADgal BANG!, and probably every brow product in your bag (what can we say, we are the world’s #1 brow brand, after all).

We’re a global brand in more than 60 countries, with thousands of Brow Bars & Beauty Experts bringing our joyful approach to life every day. As part of the LVMH Group, we pair prestige power with our indie spirit, and we’re just getting started. If you’re ready to bring the energy and help make laughter the best cosmetic, you’re in the right place!

Summary of Role

We’re seeking a strategic and connected PR Manager to lead Benefit Canada’s PR, media and influencer strategy. In this role, you’ll develop and execute innovative, on-brand initiatives that strengthen brand desirability, generate high-quality earned media and creator coverage, and drive incremental brand awareness across all channels. You’ll cultivate meaningful relationships with Canada’s leading beauty editors, influencers, creators, agents and talent managers, ensuring Benefit Cosmetics remains relevant.

This is a 12-month contract role based in Toronto, with two days in the office per week.

What You’ll Do:

PR Strategy & Execution

In partnership with the Marketing Director, lead the Canadian PR, media and influencer strategy and calendar, translating Benefit’s global brand DNA and business priorities into impactful local action plans
Partner closely with U.S. and Global teams to localize and execute key programs, strengthen brand loyalty and measure performance through monthly reporting and analytics
Lead PR planning and execution for major product launches, always-on brand storytelling and key cultural moments
Support Benefit’s Bold is Beautiful program and charity partners
Develop and oversee compelling press releases, media materials, key messages and marketing copy that bring Benefit’s unique tone of voice to life
Monitor beauty, cultural and social media trends, competitor activity and emerging talent to identify relevant opportunities for the brand

Media & Influencer Relations

Leverage and expand an established network of top-tier Canadian beauty editors, influencers, creators, agents and talent managers to secure high-quality editorial coverage, organic advocacy and strategic brand partnerships
Proactively pitch compelling brand and product stories, across print, digital and social media channels
Lead influencer and creator relations from identification and outreach through briefing, gifting, content development, partnership negotiation and ongoing relationship management
Oversee product seeding and PR mailers, ensuring thoughtful targeting, strong brand storytelling and measurable impact
Conceptualize and execute memorable press and influencer events, desk sides, brand experiences and launch moments that bring Benefit’s DNA to life
Manage editorial tracking and media-monitoring services, evaluate earned media and creator performance, and use insights to strengthen future programs and keep Benefit top of mind

Budget & Financial Management:

Manager PR budgets monthly P&L statements & paid partnerships
Oversee PR product & TOA forecasting, ordering & inventory while negotiating costs to maximize spend

Why you’re right for the role:

5+ years of public relations experience ( background in beauty is an asset)
Excellent written, verbal & presentation skills, able to influence
Established relationships with Canadian beauty editors, journalists, influencers, creators, talent managers and agencies, with a proven ability to translate those relationships into meaningful earned coverage and brand advocacy
Organized multi-tasker with proven track record of achieving results, driving projects & problem solving efficiently
Proficient in Microsoft Suite
Strong analytical skills to measure coverage, engagement, reach and overall campaign performance
Agency experience is an asset
Ability to travel as required

Why you wanna’ work here:

3 Weeks paid vacation
Semiannual gratis
2 paid mental health breaks per year
Summer Fridays

Compensation: The expected annual salary for this position is $70,000 - $80,000.

Vacancy Status: This is an existing vacancy.

We use AI-enabled tools to sort applications based on job-related criteria.

At Benefit Cosmetics Canada, we celebrate the beauty in diversity of people and work to champion equitable opportunities to cultivate inclusivity at all levels of our organization, with the goal of fostering a culture of belonging where everyone feels respected, accepted and connected to each other.

We celebrate diversity and welcome all applicants, regardless of race, color, religion, gender, sexual orientation, gender identity, age, marital status, disability, or any other protected status recognized under the Human Rights Code. We are also dedicated to accommodating candidates with disabilities in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).

If you require accommodation or have specific accessibility needs during any stage of the application, interview, or employment process, please let us know. We're here to ensure a smooth and inclusive experience for all candidates.

Join us in our mission to empower individuals to look and feel their best, both inside and out. Discover how your unique talents can shine in a vibrant and inclusive environment at Benefit Cosmetics Canada.

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More about this job

Responsibilities

The PR Manager will lead the Canadian PR, media, and influencer strategy to strengthen brand desirability and awareness. They are responsible for executing product launches, managing influencer partnerships, and overseeing PR budgets and media reporting.

Requirements

Candidates must have at least 5 years of public relations experience, ideally within the beauty industry. Strong communication skills and an established network of Canadian beauty editors and influencers are required for this role.

Skills

Public relations
Media strategy
Influencer relations
Brand storytelling
Strategic planning
Budget management
Project management
Analytical skills
Content development
Relationship management
Microsoft Suite
Communication skills
Presentation skills
Market research
Event execution
Media monitoring

Benefits

3 Weeks paid vacation
Semiannual gratis
2 paid mental health breaks per year
Summer Fridays

Visa sponsorship

Not detected in the job text

Keywords

Public Relations
Beauty Industry
Influencer Marketing
Media Relations
Brand Strategy
Earned Media
Content Creation
Budgeting
P&L Management
Product Launches
Social Media Trends
Microsoft Suite
Campaign Performance
Event Management
Press Releases
Media Monitoring
Marketing Copy
Talent Management
Brand Loyalty
Analytics

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