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BETZ POOLS LTD.

Concrete Pool Sales Representative

Stouffville, ON, L4A 7Z9, Canada

Salary: $80,000 – $100,000 per year, based on experience and qualifications. · Full-time

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Job details

Pay: Salary: $80,000 – $100,000 per year, based on experience and qualifications.
Job type: Full-time
Experience: Minimum 5 years of experience in swimming pool renovation, pool construction, or pool project management
Posting language: English
Posted: Oct 8, 2026

Original job description

Betz Pools Limited

Location: Stouffville, Ontario

Work Area: Greater Toronto Area and Southern Ontario

Position Type: Full-Time, Permanent

Department: Construction

Salary: $80,000 – $100,000 per year, based on experience and qualifications.

Benefits

Extended Health and Dental Benefits

RRSP Matching Program

Paid Vacation

Opportunity for career growth and advancement

Additional compensation opportunities may be available for candidates who contribute to renovation sales and estimating activities

About Betz Pools

Betz Pools Limited is a leading swimming pool construction, renovation, and service company serving homeowners throughout Southern Ontario. We pride ourselves on delivering exceptional craftsmanship and a premium customer experience. As our construction division continues to grow, we are seeking an experienced Concrete Pool Sales Representative to oversee construction projects while helping homeowners bring their backyard visions to life.

This position combines project management, customer service, construction oversight, estimating, and business development responsibilities. The successful candidate will play a key role in ensuring projects are delivered on time, on budget, and to the highest standards of quality and customer satisfaction.

Position Summary:

Betz Pools Ltd. is seeking an experienced Concrete Pool Sales Representative to join our growing team. This role is ideal for an experienced salesperson with a strong understanding of concrete construction, excavation, and/or custom concrete pool construction who can confidently guide clients through the process of designing and investing in a high-end concrete swimming pool.

The successful candidate will be responsible for developing new business, meeting with prospective clients, conducting site consultations, understanding project requirements, preparing estimates and proposals, and ultimately converting opportunities into completed projects.

This is a consultative sales role. Our clients are investing in a significant, highly customized project, and the successful candidate must be able to combine technical construction knowledge with exceptional sales and relationship-building skills.

Key Responsibilities

Sales & Business Development

Generate and develop new concrete pool sales opportunities through company leads, referrals, networking, proactive business development, and establishing relationships with landscaping companies throughout the GTAH to secure pool construction projects and partnership opportunities.
Respond to and qualify incoming leads to determine client needs, project scope, budget, and timeline.
Conduct in-home and on-site consultations with prospective clients.
Build strong relationships with homeowners, designers, builders, contractors, and other industry professionals.
Present Betz Pools' concrete pool construction process, products, services, and value proposition.
Lead clients through the complete sales process from initial consultation through contract signing and project handoff.
Consistently follow up with prospective clients and maintain an organized sales pipeline.

Technical & Project Assessment

Assess prospective pool sites and identify factors that may impact construction, cost, scheduling, or feasibility.
Understand the fundamentals of concrete pool construction, including excavation, forming, reinforcing steel, plumbing, shotcrete/gunite, waterproofing, finishes, and related construction processes.
Review site conditions and project requirements to develop accurate scopes of work.
Collaborate with internal construction teams, designers, estimators, and subcontractors to ensure proposed projects are realistic and accurately priced.
Identify potential construction challenges or risks before a project is sold.
Take accurate site measurements, photographs, and project notes.

Estimating & Proposals

Prepare accurate project estimates and pricing based on site conditions, scope, materials, labour, and selected finishes/features.
Develop professional proposals that clearly communicate project scope, specifications, pricing, and expectations.
Explain construction methods, timelines, inclusions, exclusions, and payment requirements to clients.
Negotiate pricing and project details within established company guidelines.
Ensure contracts and sales documentation are complete and accurate prior to project handoff.

Client Experience

Provide a professional, consultative, and high-end experience throughout the sales process.
Set realistic expectations regarding construction timelines, costs, site conditions, and potential challenges.
Communicate clearly and consistently with clients throughout the pre-construction process.
Ensure a smooth transition from Sales to Project Management and Construction.
Maintain strong relationships with clients after the sale to support referrals and future business opportunities.

Working Schedule

Monday to Friday
Daily start time of 6:00 AM at the Betz Pools office in Stouffville, Ontario
End times vary depending on project requirements, customer meetings, site visits, and operational needs
Occasional evening and Saturday work may be required during peak construction periods
Regular travel throughout the GTA and Southern Ontario is required
Applicants must possess reliable transportation and be able to report to the Stouffville office each morning

Qualifications

Required

Minimum 5 years of experience in swimming pool renovation, pool construction, or pool project management
Strong understanding of swimming pool construction and renovation techniques
Ability to read and interpret construction drawings, specifications, and plans
Excellent organizational, planning, and scheduling skills
Strong customer service and communication abilities
Experience coordinating multiple projects simultaneously
Effective problem-solving and decision-making skills
Knowledge of construction contracts and subcontractor management
Understanding of Ontario Occupational Health & Safety requirements and applicable building codes
Demonstrated ability to manage project costs and maintain profitability
Valid Ontario Class G Driver's License
Clean driver's abstract
Proficiency with Microsoft Office and standard business software

Preferred Assets

Previous estimating or construction sales experience
Experience preparing renovation proposals and quotations
Certified Pool Operator (CPO) certification
First Aid & CPR certification
WHMIS certification
Working at Heights certification
Experience with construction management software

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More about this job

Responsibilities

The Concrete Pool Sales Representative is responsible for generating new business, conducting site consultations, and managing the sales process from initial lead to contract signing. They will also oversee construction projects, prepare accurate estimates, and ensure high-quality project delivery while maintaining strong client relationships.

Requirements

Candidates must have at least 5 years of experience in pool construction or project management with a strong understanding of concrete construction techniques. Proficiency in reading construction drawings, excellent communication skills, and a valid Ontario Class G Driver's License are required.

Skills

Sales
Business development
Project management
Construction oversight
Estimating
Customer service
Concrete pool construction
Site consultation
Relationship building
Scheduling
Problem-solving
Subcontractor management
Microsoft Office

Benefits

Extended Health and Dental Benefits
RRSP Matching Program
Paid Vacation
Career growth and advancement opportunities

Visa sponsorship

Not detected in the job text

Keywords

Concrete Pool Sales
Construction
Excavation
Shotcrete
Gunite
Waterproofing
Estimating
Project Management
Business Development
Site Consultation
Construction Drawings
Subcontractor Management
Occupational Health & Safety
Building Codes
Microsoft Office
Certified Pool Operator
First Aid
CPR
WHMIS
Working at Heights
Sales Pipeline
Customer Experience
Renovation
Contract Negotiation

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