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Job Role : Data & Analytics Leader- Consulting/Managing Partner) (CDO Like )

BGCBIGS

Marketing Specialist

Edmonton, AB, Canada

$65,053 to $71,807 CAD / year · Full-time · Temporary

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Job details

Pay: $65,053 to $71,807 CAD / year
Job type: Full-time · Temporary
Working hours: 37.5 hours per week
Posting language: English
Posted: Oct 9, 2026

Original job description

BGC Big Brothers Big Sisters of Edmonton & Area is an organization that believes in the promise of all children. Our team works with community volunteers, partners and other supporters to create safe environments for children to be between school and home and to provide caring mentoring relationships for children and youth. Now, more than ever, the kids in our community need us and we are looking for great staff to join our team.

BGCBigs values the diversity of the people it hires and serves, and we are dedicated to fostering an inclusive environment where every individual is valued. Diversity at BGCBigs means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. BGCBigs is committed to upholding the values of equity, diversity and inclusion and we actively encourage applications from members of groups experiencing barriers to equity.

BGC Big Brothers Big Sisters is seeking individuals interested in the following position(s):

Competition Number: MS1026

Position(s) Available: One (1)

Status: Full-Time 12-Month Term (37.5 hours per week)

Salary Range: $65 053 -$71 807 annually

The Marketing Specialist leads bold marketing campaigns that drive ticket sales, donor engagement with results that strengthen community support. This role is ideal for someone who is strategic with strong project coordination, creative content and partner collaboration for the Dream Home & Win50 Lottery campaigns, while also contributing to Fund Development, Volunteer Recruitment and broader brand awareness campaigns.

The key responsibilities of this position will include:

Lead, plan and coordinate integrated marketing campaigns and projects ensuring seamless user transitions across radio, TV, print advertising, digital landing pages and other channels.
Develop campaign timelines, content calendars, key messages and marketing materials that align with Agency brand standards and campaign goals.
Coordinate creative, media buys, advertising schedules, website content, social media activity and promotional materials with internal teams, vendors and contractors.
Support Dream Home Lottery marketing requirements, including AGLC-compliant messaging, signage, media activity, sales updates and campaign reporting.
Use AI tools to enhance messaging, marketing materials, and high impact print or video content while maintaining an authentic brand voice.
Create, edit and repurpose clear, audience-focused content for print, digital, social, email, video and advertising platforms.
Build and maintain positive relationships with media contacts, vendors, contractors, partners and internal stakeholders.
Track campaign performance, maintain accurate records and prepare reports on results, trends, media value, sales sources and engagement metrics to improve performance.
Support project events, photo and video shoots, media activities and community-facing promotional opportunities.
Deliver compelling messages that promote the need for mentors in the lives of children and youth.
Work closely with agency departments to support their marketing and communication needs.

The successful candidate will have:

A degree in Business-Marketing, Communications, Public Relations, Social Media Management for non-profit fundraising or related field.
A minimum of 7 years’ combined experience in marketing, communications, and project management.
Lottery and/or volunteer recruitment experience is considered a specialized asset.
Strong knowledge of WordPress website content management systems.
Proficiency with Google Analytics, GA4, Google Ads, Meta Ads Manager and performance reporting tools.
A solid understanding of the Edmonton media landscape and donor market.
Proven understanding of digital and social media communication mediums, database systems, and website management.

Skills and Attributes

Highly creative with a strong ability and keenness to sell a concept/cause to new or established networks.
Energetic and enthusiastic with the ability to engage, interact and network effectively.
Strong organizational and time management skills.
Ability to work independently and collaboratively as part of a team.
Ability to work a flexible schedule including evenings and some weekends as needed.
A valid driver’s license and vehicle.

Candidates must be capable of performing independently as well as part of a team environment and have excellent interpersonal skills.

BGC Big Brothers Big Sisters of Edmonton & Area really is “a great place to be”. In addition to a competitive salary, we offer a supportive work environment, excellent benefits package and rewarding career opportunities.

Please apply online with a resume and a brief cover letter outlining your experience by September 25, 2026.

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More about this job

Responsibilities

The Marketing Specialist leads integrated marketing campaigns to drive ticket sales, donor engagement, and community support for lottery and brand awareness initiatives. They are responsible for coordinating creative content, managing media buys, and tracking campaign performance across various digital and traditional channels.

Requirements

Candidates must possess a degree in Marketing, Communications, or a related field and at least 7 years of combined experience in marketing and project management. Proficiency in digital marketing tools, website management, and a valid driver's license are required.

Skills

Marketing strategy
Project coordination
Content creation
Campaign planning
Digital marketing
Social media management
WordPress
Google Analytics
Google Ads
Meta Ads Manager
Media relations
Copywriting
Performance reporting
AI tools
Fund development
Event support

Benefits

Excellent benefits package

Visa sponsorship

Not detected in the job text

Keywords

Marketing Specialist
Campaign Management
Project Management
Digital Marketing
WordPress
Google Analytics
GA4
Google Ads
Meta Ads Manager
Non-profit
Fund Development
Lottery
Media Relations
Content Strategy
Social Media
Copywriting
Performance Reporting
AI Tools
Brand Awareness
Communications
Public Relations
Advertising
Media Buying
Community Engagement
Event Support

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