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Added 3 mins ago
E-Commerce and Analytics Manager
H.I.S Canada Travel Inc.
Toronto, ON
Full-time
Reports To: Senior Director, Integrated Marketing
Added 18 mins ago
Sales Director - Canada
CBRE
Vancouver, BC
Full-time
…Anticipates potential objections and persuades others, often at senior levels and of divergent interest, to adopt a different point of…
Added 18 mins ago
Intermediate Software Engineer
AltaML
Calgary, AB
$90,000 to $110,000 CAD / year
Full-time
Technical Autonomy: Resolves the large majority of technical blockers independently, without routinely escalating to senior engineers.
Added 33 mins ago
Lead Custom Order Product Specialist / Engineer - Electrical
Eaton Corporation
Milton, ON
Full-time
Technical Problem Solving: Act as a senior technical resource for complex product, design, manufacturing, PLC/HMI, and application-related issues, supporting troubleshooting and root-cause…
Added 48 mins ago
Power Platform & Copilot Studio Architect
Softchoice
Calgary, AB · AB · NS · Oakville, ON · Ottawa, ON · Toronto, ON · Nova Scotia, Nova
This role reports to a Team Lead, Manager, or Senior Manager, Digital Architecture.
Added 1 hour ago
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KPMG
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…dedicated career progression path towards Account Manager, Senior Account Manager and Executive Account…
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Added 1 hour ago
Data Steward
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Mississauga, ON · Canada Pharma Campus
Full-time
You collaborate with senior team members to ensure consistent documentation and alignment with data standards
Added 1 hour ago
Senior Cloud Security Engineer ( Global Security)
RBC
Vancouver, BC · Toronto, ON
Full-time
…to further secure RBC’s AWS environment. In this role as a Senior Cloud Security Engineer, you will develop AWS security controls and drive the development of innovative cloud security…
Added 1 hour ago
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RBC
Toronto, ON
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The Senior Director-Head of CNB Wealth Business Architecture is a senior leadership role within City National Bank (RBC) Wealth Technology, reporting directly to the Head of CNB Wealth…
Added 1 hour ago
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The Lead Change Management Specialist is a role within the DevOps & EA Business Office, reporting directly to the Senior Director. This role owns the full Change Management mandate for the…
Added 1 hour ago
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Vancouver, BC · Toronto, ON · Bedford, QC
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Highly skilled at presenting to senior leadership and executives. Strong ability to communicate IAM strategy, progress, and critical updates in a clear, business-focused manner that…
Added 1 hour ago
Associate Director - Lead Software Developer
RBC
Toronto, ON
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As a Lead Full Stack Software Developer operating within an Agile product team, your primary role will be designing, coding and delivering highest-quality software solutions. You will also…
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AI Learning Associate Director - Learning and Development (18-month contract)
EY
Edmonton, AB · AB · Vancouver, BC · Victoria, BC · Winnipeg, MB · Dieppe, NB · St. John's, NL · Halifax, NS · London, ON · Ottawa, ON · Toronto, ON · ON · Saskatoon, SK · Calgary, AB · Waterloo, ON
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Added 1 hour ago
Senior IT Developer
TD
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A strong technology background as Mainframe COBOL developer with exceptional experience building large scale enterprise solutions.
Added 1 hour ago
Senior Safety Coordinator
EBC Inc.
Toronto, ON · Downsview East (CFB Toronto), Ontario
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Senior Manager, AI Enablement and Scalability
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Added 2 hours ago
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…throughout Canada. Through our network of over 115 operated senior care and living centres, as well as our home health care operations, we are committed to delivering care throughout the…
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Added 2 hours ago
Services Account Executive
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Toronto, ON
In this role, you’ll work directly with senior business and technology leaders to uncover strategic opportunities, understand their challenges, and connect them with solutions that create…
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Managing Director, Delivery
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Vancouver, BC
$120,000 to $160,000 CAD / year
Contribute to strategic initiatives and act as a senior leader and ambassador for S.i. Systems.

BGIS

VP, Marketing

Markham, ON, Canada

Job type: Full-time
Apply by: Oct 25, 2026
Experience: Minimum 10 years of progressive marketing experience, including senior leadership roles.
Posting language: English
Posted: Sep 25, 2026

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Original job description

Job Summary

JOB DESCRIPTION

The Vice President, Marketing (North America) is accountable for defining and executing the organization’s enterprise-wide marketing strategy in alignment with corporate growth objectives, brand positioning, and revenue priorities. This role MUST be a hands-on leader that has experience in building BRAND AWARENESS and pipeline growth across new vertical and geographic markets. This individual is an energetic, high bias to action leader, that will be responsible for developing strategy and implementing the supporting actions across all marketing disciplines, including brand, digital, content, social media, demand generation, communications, and stakeholder engagement.

Key Duties & Responsibilities

People Leadership

Communicate vision of the organization at all levels, strategic objectives, and goal setting.
Lead group of marketing subject matter experts providing training, mentoring, and coaching.
Establish and communicate performance standards.
Identify required talent to successfully execute business strategy and partner with talent team to source, select, on-board, and train team members.
Review and document individual performance and track team accomplishments.
Deliver updates to key business initiatives, ensure leaders aligned and focused, and provide regular individual performance feedback.
Recommend compensation adjustments based on performance, internal equity, and geographic market considerations.
Plan for talent succession within the organization and support individual professional and career development.
Contribute to the completion of other key initiatives as assigned.

Marketing Strategy

Define and own the enterprise marketing strategy, and own the execution of actions to optimize BGIS BRAND Awareness in key vertical and geographic markets
Serve as strategic advisor to senior leadership on brand, market trends, clients’ insights, and competitive dynamics.
Establish clear marketing objectives, success metrics, and multi-year roadmaps that support business outcomes.

Integrated Marketing & Demand Strategy

Set the strategic direction for integrated marketing programs, including digital, content, campaigns, and communications.
Oversee demand generation and pipeline-support strategies in partnership with business development and sales leadership.
Partner with business development to create and execute data driven lead generation strategies that deliver marketing qualified leads into the top of the sales funnel.
Ensure marketing initiatives are insight-driven, and scalable across regions and business lines.
Balance short-term performance goals with long-term brand and market development.

Performance, Analytics, and Optimization

Establish Key Performance Indicators (KPIs), dashboards, and governance frameworks to measure marketing effectiveness and ROI.
Translate performance data into executive-level insights and recommendations.
Continuously optimize marketing investment based on business impact, not channel performance alone.

Stakeholder and Executive Partnership

Partner closely with executive leadership, operations, HR, and business development to ensure marketing alignment with enterprise priorities.
Manage relationships with external agencies, consultants, and strategic partners.

Governance, Budget and Risk Management

Own the marketing budget, resource allocation, and investment prioritization.
Establish governance frameworks for campaigns, brand usage, and external communications.
Ensure compliance with corporate, legal, and reputational standards.
Proactively identify and mitigate brand and communication risks.

Knowledge & Skills

Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent relevant work experience.
MBA or equivalent considered an asset.
Minimum 10 years of progressive marketing experience, including senior leadership roles.
Deep understanding of brand strategy, integrated marketing, and performance measurement.
Proven experience leading enterprise level marketing strategy across North America (US and Canada experience is required)
Strong business acumen with the ability to connect marketing outcomes to revenue, growth, and reputation.
Executive level communication, influencing, and presentation skills.
Demonstrated success in leading small teams
Project management expertise.
Demonstrated experience implementing and/or managing a lead generation workflow and technology stack.
Expert knowledge in leveraging Digital Tools and AI in support of marketing campaigns and graphics/presentation development.

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More about this job

Responsibilities

Define and execute the enterprise-wide marketing strategy to grow brand awareness, demand, and sales pipeline across North American markets. Lead marketing teams and integrated programs, manage budgets and governance, and use performance insights to optimize investment and align stakeholders.

Requirements

Requires at least 10 years of progressive marketing experience, including senior leadership, and demonstrated success leading enterprise marketing strategy across the United States and Canada. A bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience, is required; an MBA is an asset, along with expertise in brand strategy, lead generation workflows, digital tools, and AI.

Skills

Marketing Strategy
Brand Strategy
Brand Awareness
Integrated Marketing
Demand Generation
Lead Generation
Digital Marketing
Content Marketing
Campaign Management
Marketing Analytics
Performance Measurement
Budget Management
People Leadership
Project Management
AI Tools
Executive Communication

Visa sponsorship

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Keywords

Enterprise Marketing Strategy
Brand Positioning
Brand Awareness
Integrated Marketing
Demand Generation
Lead Generation
Marketing Qualified Leads
Sales Pipeline
Digital Marketing
Content Marketing
Social Media
Marketing Communications
Campaign Management
Marketing KPIs
Dashboards
Marketing ROI
Performance Analytics
Marketing Budget
Resource Allocation
Governance Frameworks
Brand Management
Market Research
Competitive Analysis
Stakeholder Engagement
Business Development
Marketing Technology Stack
Digital Tools
Artificial Intelligence
Facilities Services

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