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Added 18 mins ago
Fuels Product Advisor
ExxonMobil
Edmonton, AB
We are seeking an experienced and strategically minded Canada Fuels Products Advisor to lead the development, implementation, and optimization of fuels programs across Canada. Reporting to…
Added 18 mins ago
Agent de droit de passage / Associate Advisor Lands & Right of Way (ROW)
Enbridge
London, ON · Sarnia, ON · Montreal, QC
Full-time
Added 33 mins ago
Fuels Product Advisor
Imperial Oil
Edmonton, AB
Full-time
We are seeking an experienced and strategically minded Canada Fuels Products Advisor to lead the development, implementation, and optimization of fuels programs across Canada. Reporting to…
Added 33 mins ago
Senior Communications Advisor
Torngat Metals
Montreal, QC
Full-time
Torngat Metals is seeking a qualified Senior Communications Advisor to join its team located in Montreal. Reporting to the Director of Communications, this role is responsible for…
Added 34 mins ago
Senior Insurance Advisor
Talent Acquisition Team at Westland Insurance. Text reply only.
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We’re searching for a Senior Insurance Advisor. Are you searching for new possibilities?
Added 34 mins ago
Account Director, Social & Content
Rethink Canada
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Full-time
Serve as trusted advisor to senior marketing and communications stakeholders.
Added 47 mins ago
HRBP (Human Resources Business Partner) - Head Office (Yorkdale Mall)
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…operations across multiple brands and provinces. Acting as a trusted advisor to Store Managers, District Managers, and senior leadership, the HRBP translates business priorities into…
Added 47 mins ago
Senior Financial Advisor - Barrie Financial Centre , Ontario
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Added 1 hour ago
Delivery Manager
TD
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Full-time
…initiatives. The Delivery Lead is expected to operate as a trusted advisor, proactively identifying risks, challenging assumptions, and helping teams navigate complex delivery…
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Process Engineering Manager, Internal Audit (1117)
TD
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Process improvement advisor for a business, typically leading or contributing on projects of moderate scope and complexity
Added 1 hour ago
HR Advisor, Indigenous Workforce Development
Suncor Energy
Fort McMurray, AB
Full-time
We’re hiring an HR Advisor, Indigenous Workforce Development to help advance Suncor’s Inclusion & Diversity Strategy. You’ll partner with Indigenous communities and stakeholders to…
Added 1 hour ago
Product Owner, Product management
Desjardins
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Full-time
…a variety of fields of expertise. You will serve as expert advisor and subject matter expert, as well as a resource person and coach for senior management and decision-making bodies. More…
Added 1 hour ago
Java Technology Lead Analyst - Vice President
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The Java Developer Lead Analyst is a senior level position responsible for establishing and implementing new or revised application systems and programs in coordination with the Technology…
Added 1 hour ago
Senior HR Business Partner
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…related discipline, and six (6) years of related experience as an Advisor, Business Partner or Consultant/Specialist. A professional designation (CPHR) is…
Added 1 hour ago
Workflow Training and Change Management Specialist
OceanMD, a WELLSTAR Company
Toronto, ON
Full-time
…healthcare audiences and provincial partners, gain exposure to senior government stakeholders, and play a direct role in digital health rollouts that are helping transform healthcare across…
Added 1 hour ago
Senior Acoustic and Vibration Engineer
AECOM
Mississauga, ON
$85,000 to $135,000 CAD / year
Full-time
AECOM is seeking a Senior Acoustic and Vibration Engineer to join our team in Montreal, Quebec, or Mississauga, Ontario and Calgary, Alberta.
Added 1 hour ago
Senior Acoustic and Vibration Engineer
AECOM
Calgary, AB · Mississauga, Ontario
$85,000 to $135,000 CAD / year
Full-time
AECOM is seeking a Senior Acoustic and Vibration Engineer to join our team in Montreal, Quebec, or Mississauga, Ontario and Calgary, Alberta.
Added 1 hour ago
Business Analyst Co-op
Teck Resources Limited
Vancouver, BC · Greater Vancouver, BC
$4,108 to $5,183 CAD / month
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The Business Analyst Co-Op will work closely with the Senior Business Advisor to drive performance reporting, metric tracking, and process improvements aligned with our Management Operating…
Added 1 hour ago
Regional Vice President, Western Canada
Thorek/Scott and Partners
AB · Alberta, Canada
Full-time
The Regional VP will serve as a senior, highly visible partner to advisors throughout the region, with accountability for driving net organic asset growth, recruiting and successfully…
Added 1 hour ago
Senior Labour Relations Advisor
Queen's University
Kingston, ON
$108,000 to $147,000 CAD / year
Temporary
Located in picturesque Kingston Ontario, Queen’s University is seeking a Senior Academic Labour Relations Advisor, to join our team. Reporting to the Director, Faculty Relations (Director),…
Added 1 hour ago
Marketing Director
Canadian Association of Defence and Security Industries (CADSI)
Ottawa, ON
Full-time
Serve as a strategic advisor to senior leadership on marketing trends, audience insights, brand performance, and growth opportunities.
Added 1 hour ago
Senior Financial Analyst - Redevelopment and Capital
Extendicare
Markham, ON
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Reporting to the Manager of Capital, the Senior Financial Analyst – Capital will serve as a business partner to the various corporate functions. This role is responsible for managing the…
Added 1 hour ago
Sr. IT Project Manager
Professional Engineers Ontario
Toronto, ON · North York, ON
$107,000 to $117,000 CAD / year
Full-time
Reporting to the Manager, PMO, the Sr. IT Project Manager provides senior-level leadership for a portfolio of high-complexity, high-visibility projects within PEO’s Operational and…
Added 1 hour ago
Director, Compliance Internal Audit
RBC
Toronto, ON
Full-time
…priorities, and develop a Compliance COE that serves as a trusted advisor to auditees, business platforms, and regional audit teams, fostering collaboration and proactive risk coverage…
Added 1 hour ago
Premier ou première spécialiste scientifique – Développement de l’IA et systèmes agentiques // Senior Scientist - AI Dev and Agentic Systems
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Kirkland, QC · CAN - QC - Kirkland
Full-time

BGIS

VP, Marketing

Markham, ON, Canada

Job type: Full-time
Apply by: Oct 25, 2026
Experience: Minimum 10 years of progressive marketing experience, including senior leadership roles.
Posting language: English
Posted: Sep 25, 2026

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Original job description

Job Summary

JOB DESCRIPTION

The Vice President, Marketing (North America) is accountable for defining and executing the organization’s enterprise-wide marketing strategy in alignment with corporate growth objectives, brand positioning, and revenue priorities. This role MUST be a hands-on leader that has experience in building BRAND AWARENESS and pipeline growth across new vertical and geographic markets. This individual is an energetic, high bias to action leader, that will be responsible for developing strategy and implementing the supporting actions across all marketing disciplines, including brand, digital, content, social media, demand generation, communications, and stakeholder engagement.

Key Duties & Responsibilities

People Leadership

Communicate vision of the organization at all levels, strategic objectives, and goal setting.
Lead group of marketing subject matter experts providing training, mentoring, and coaching.
Establish and communicate performance standards.
Identify required talent to successfully execute business strategy and partner with talent team to source, select, on-board, and train team members.
Review and document individual performance and track team accomplishments.
Deliver updates to key business initiatives, ensure leaders aligned and focused, and provide regular individual performance feedback.
Recommend compensation adjustments based on performance, internal equity, and geographic market considerations.
Plan for talent succession within the organization and support individual professional and career development.
Contribute to the completion of other key initiatives as assigned.

Marketing Strategy

Define and own the enterprise marketing strategy, and own the execution of actions to optimize BGIS BRAND Awareness in key vertical and geographic markets
Serve as strategic advisor to senior leadership on brand, market trends, clients’ insights, and competitive dynamics.
Establish clear marketing objectives, success metrics, and multi-year roadmaps that support business outcomes.

Integrated Marketing & Demand Strategy

Set the strategic direction for integrated marketing programs, including digital, content, campaigns, and communications.
Oversee demand generation and pipeline-support strategies in partnership with business development and sales leadership.
Partner with business development to create and execute data driven lead generation strategies that deliver marketing qualified leads into the top of the sales funnel.
Ensure marketing initiatives are insight-driven, and scalable across regions and business lines.
Balance short-term performance goals with long-term brand and market development.

Performance, Analytics, and Optimization

Establish Key Performance Indicators (KPIs), dashboards, and governance frameworks to measure marketing effectiveness and ROI.
Translate performance data into executive-level insights and recommendations.
Continuously optimize marketing investment based on business impact, not channel performance alone.

Stakeholder and Executive Partnership

Partner closely with executive leadership, operations, HR, and business development to ensure marketing alignment with enterprise priorities.
Manage relationships with external agencies, consultants, and strategic partners.

Governance, Budget and Risk Management

Own the marketing budget, resource allocation, and investment prioritization.
Establish governance frameworks for campaigns, brand usage, and external communications.
Ensure compliance with corporate, legal, and reputational standards.
Proactively identify and mitigate brand and communication risks.

Knowledge & Skills

Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent relevant work experience.
MBA or equivalent considered an asset.
Minimum 10 years of progressive marketing experience, including senior leadership roles.
Deep understanding of brand strategy, integrated marketing, and performance measurement.
Proven experience leading enterprise level marketing strategy across North America (US and Canada experience is required)
Strong business acumen with the ability to connect marketing outcomes to revenue, growth, and reputation.
Executive level communication, influencing, and presentation skills.
Demonstrated success in leading small teams
Project management expertise.
Demonstrated experience implementing and/or managing a lead generation workflow and technology stack.
Expert knowledge in leveraging Digital Tools and AI in support of marketing campaigns and graphics/presentation development.

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More about this job

Responsibilities

Define and execute the enterprise-wide marketing strategy to grow brand awareness, demand, and sales pipeline across North American markets. Lead marketing teams and integrated programs, manage budgets and governance, and use performance insights to optimize investment and align stakeholders.

Requirements

Requires at least 10 years of progressive marketing experience, including senior leadership, and demonstrated success leading enterprise marketing strategy across the United States and Canada. A bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience, is required; an MBA is an asset, along with expertise in brand strategy, lead generation workflows, digital tools, and AI.

Skills

Marketing Strategy
Brand Strategy
Brand Awareness
Integrated Marketing
Demand Generation
Lead Generation
Digital Marketing
Content Marketing
Campaign Management
Marketing Analytics
Performance Measurement
Budget Management
People Leadership
Project Management
AI Tools
Executive Communication

Visa sponsorship

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Keywords

Enterprise Marketing Strategy
Brand Positioning
Brand Awareness
Integrated Marketing
Demand Generation
Lead Generation
Marketing Qualified Leads
Sales Pipeline
Digital Marketing
Content Marketing
Social Media
Marketing Communications
Campaign Management
Marketing KPIs
Dashboards
Marketing ROI
Performance Analytics
Marketing Budget
Resource Allocation
Governance Frameworks
Brand Management
Market Research
Competitive Analysis
Stakeholder Engagement
Business Development
Marketing Technology Stack
Digital Tools
Artificial Intelligence
Facilities Services

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