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Added 2 hours ago
Director of Marketing
BinSentry
Kitchener, ON
$150,000 to $185,000 CAD / year
Full-time
…leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with…
Added 3 hours ago
Senior Business Systems Analyst
Royal Bank of Canada
Toronto, ON
Full-time
A key IT role within Wealth Management Technology & Solutions, Data Services Canada team, you will be a Business System Analyst that will act as an SME for Global Wealth Management Data Hub…
Added 4 hours ago
ERP Business Analyst
Husky Technologies
Bolton, ON
Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…
Added 4 hours ago
Business Systems Analyst II - Forward Summit East 2026
TD
Toronto, ON
Full-time
Continuously enhance knowledge/expertise in own area and keep current with leading-edge technology trends/developments and develop expertise in TD services, applications, infrastructure,…
Added 6 hours ago
Spontaneous Application – IT & Digital Technology
BNP Paribas
Montreal, QC
Full-time
…regulatory obligations with precision and security. You will lead the development of sophisticated applications that integrate with complex business…
Added 7 hours ago
Business Analyst - GOAPRDJP000001026
S M Software Solutions Inc
AB · Edmonton, AB
Full-time
We are looking for an experienced Business Analyst to support the Government of Alberta’s Technology and Innovation initiatives. The successful candidate will provide senior-level business…
Added 10 hours ago
ERP Business Analyst
Husky Technologies
Bolton, ON
Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…
Added 10 hours ago
Senior Business Analyst
Government of Alberta
AB
As a Senior Business Analyst, you’ll play a pivotal role in shaping the future of traffic safety systems and services across Alberta. This is your opportunity to lead complex, high-impact…
Added 11 hours ago
Senior Finance Operations Analyst, Collections & Cash Management
Liberty Mutual Canada
Toronto, ON
Full-time
The Senior Finance Operations Analyst will play a key role in maximizing working capital performance: optimizing cash flow, reducing outstanding receivables; ensuring efficiency of…
Added 11 hours ago
.NET Programmer Analyst
iA Financial Group (Industrial Alliance)
Quebec, QC
Full-time
iA Financial Group is looking for a versatile Application Programmer Analyst (.NET) to join the Agent Compensation sector within the Odyssey Train. You will become part of a team driven by…
Added 11 hours ago
Senior Analyst, Valuation & Analytics
Fiera Capital
Montreal, QC
Full-time
Our actions are guided by our core values: we lead with integrity, think critically, act decisively, innovate with purpose, collaborate with intent, and adapt with agility.
Added 12 hours ago
Python (Ab Initio) Engineer
Citi
Mississauga, ON
Full-time
The Applications Development Senior Programmer Analyst is an intermediate level position responsible for participation in the establishment and implementation of new or revised application…
Added 12 hours ago
Sr. Analyst, Business Intelligence
Viral Nation
Toronto, ON
Full-time
Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization.
Added 13 hours ago
Senior Analyst – Operations and Assurance
Brookfield
Toronto, ON
Full-time
Technology Services (TS) is responsible for delivering all enterprise infrastructure, applications and related end user technology services across all Brookfield business groups.
Added 13 hours ago
Enterprise Application Analyst
The Niagara Parks Commission
Niagara Falls, ON
Full-time
The Enterprise Application Analyst is responsible for the administration, support, security, and continuous improvement of Niagara Parks’ enterprise applications and Microsoft SQL Server…
Added 13 hours ago
Product Manager, Data
Air Canada
Dorval, QC
Full-time
Lead and influence to drive outcomes in a cross-matrix team.
Added 14 hours ago
Analyst, Business Systems
Fraser Health
Surrey, BC
Full-time
Are you passionate about improving healthcare through technology, collaboration, and innovation? Fraser Health is seeking a Business Systems Analyst to join the Practice Education, Adoption…
Added 14 hours ago
Senior Finance Operations Analyst, Collections & Cash Management
Liberty Mutual Canada
Remote, Canada
Full-time · Remote
The Senior Finance Operations Analyst will play a key role in maximizing working capital performance: optimizing cash flow, reducing outstanding receivables; ensuring efficiency of…
Added 16 hours ago
Applications Development Technology Lead Analyst - Lead Java Developer - Vice President
Citi
Mississauga, ON
Full-time
The Applications Development Technology Lead Analyst (Lead Java Developer) is a senior-level position responsible for leading the architectural design, implementation, and continuous…
Added 16 hours ago
Security Analyst II
CI Financial
Toronto, ON
Full-time
The Security Analyst II (Senior Security Specialist) is a senior hands-on security professional responsible for identifying, assessing, and remediating enterprise security risk. The role…
Added 16 hours ago
Human Resources Information System Analyst
Infotree Global Solutions
Montreal, QC
Contract
As a key member of the HR Analytics & Insights team, the HRIS Analyst serves as a strategic partner to HR stakeholders and IT functions across Americas. This role is responsible for the…
Added 16 hours ago
Solution Analyst II/Senior
Wawanesa Insurance
Toronto, ON · AB · Winnipeg, MB · Moncton, NB · Kitchener, ON · Montreal, QC · Vancouver, BC · Dartmouth, NS · Calgary, AB · ON · Hybrid - Canada, ON · North York - Toronto, ON (Hybr, ON · Edmonton, AB (Hybrid), AB
The Solution Analyst (Intermediate or Senior) will be part of our Life Data Squad Delivery team and contribute to Wawanesa’s success by analyzing, designing, documenting, testing, and…
Added 16 hours ago
Systems Analyst 2 (Telephony)
Surrey Police Service
Surrey, BC
Full-time
…supportive, with a strong focus on employee wellness and career…
Added 16 hours ago
ERP Business Analyst
Husky Technologies
Bolton, ON
Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…
Added 16 hours ago
Senior Security Specialist
CI Financial
Toronto, ON
Full-time
The Security Analyst II (Senior Security Specialist) is a senior hands-on security professional responsible for identifying, assessing, and remediating enterprise security risk. The role…

BinSentry

Director of Marketing

Kitchener, ON, Canada

Pay: $150,000 to $185,000 CAD / year
Job type: Full-time
Apply by: Oct 8, 2026
Experience: 8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
Posting language: English
Posted: Jun 19, 2026

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Original job description

About BinSentry

BinSentry is an extremely fast-growing ag-tech company started here in KW.

BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 60,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way. For more information visit www.binsentry.com.

BinSentry is seeking a Director of Marketing to lead our marketing organization. This is a senior, full-time

leadership role with full ownership of the marketing function - from brand and demand generation

through to team development and executive strategy.

You will lead a talented team and be accountable for marketing's contribution to revenue growth, market

positioning, and BinSentry's emergence as the undisputed category leader in livestock and feed industry

operations technology.

Key Responsibilities

Revenue & Demand Generation

Own marketing-sourced and marketing-influenced pipeline targets.
Develop and execute a scalable demand generation strategy across paid media, events, content, email, and account-based marketing (ABM).
Optimize the full marketing funnel - from awareness through qualified pipeline - improving lead quality and conversion rates.
Define, track, and report on key metrics including customer acquisition cost (CAC), pipeline generated, cost per opportunity, and marketing-attributed revenue.
Align closely with Sales leadership to ensure marketing investments directly support revenue goals.

Positioning & Category Leadership

Define and own BinSentry's market positioning, messaging frameworks, and value propositions.
Differentiate BinSentry clearly from competitors and build compelling answers to:

Why BinSentry?
Why now?
Why not alternatives?

Lead thought leadership strategy, including executive content, industry media, and speaking opportunities at livestock and feed industry events.
Champion BinSentry's innovation and sustainability narratives externally and internally.

Product Marketing

Lead go-to-market planning and execution for new products and feature launches.
Develop and maintain sales enablement materials, including sales decks, battlecards, customer use cases, and buyer personas.
Conduct ongoing market research and synthesize customer insights to inform product and business strategy.
Serve as the "voice of the market" internally, ensuring customer feedback reaches product and leadership teams.

Brand & Market Presence

Oversee BinSentry's brand identity, website strategy, and content marketing program.
Manage public relations, analyst relations, and executive visibility.
Secure speaking opportunities and media coverage at key livestock, feed, and agri-tech industry events.
Develop compelling customer success stories and case studies that build credibility and accelerate sales.

Team Leadership & Development

Lead, coach, and develop a high-performing marketing team including the Content Lead, Digital Lead, Marketing Coordinator, and Events Manager.
Set clear goals, provide regular feedback, and build a culture of accountability and creativity.
Own the marketing budget, including agency and vendor relationships, and allocate resources for maximum impact.
Build team structures and processes that enable consistent, scalable execution as BinSentry grows.

Executive & Cross-Functional Leadership

Present marketing performance and strategy to the leadership team and, where applicable, board members or investors.
Translate business objectives into integrated marketing strategy and ensure Sales, Product, and Customer Success are tightly aligned.
Support fundraising and investor narratives as required.

What Success Looks Like

In the first year, the Director of Marketing will be expected to:

Establish clear marketing metrics and dashboards that demonstrate pipeline contribution and ROI.
Develop a crisp, differentiated positioning framework that the entire company can articulate.
Launch at least one major demand generation program that generates measurable pipeline.
Elevate BinSentry's brand presence at two or more major industry events.
Build a cohesive, high-performing marketing team aligned around shared goals.
Earn the trust of the Executive Leadership Team as a strategic growth partner, not just a marketing executor.

The high-impact Director of Marketing at BinSentry will become a growth strategist, a category builder, a customer advocate, a revenue partner to Sales, and a trusted advisor to the executive team.

Qualifications

Required

8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
Proven track record of building and leading high-performing marketing teams in a fast-growing or scale-up environment.
Demonstrated success driving pipeline growth, demand generation, and marketing-attributed revenue in a B2B context.
Strong strategic positioning and messaging skills with the ability to translate a complex technical product into a compelling business outcome story.
Experience owning marketing budgets and managing agency and vendor relationships.
Comfort operating at the executive level, presenting to leadership teams, contributing to company strategy, and influencing cross-functional direction.
Willingness and ability to travel for industry events, trade shows, and customer engagements.

Strongly Preferred

Experience marketing to industrial, agricultural, or supply chain sectors, or selling into operational buyers such as feed mills, integrators, and large livestock producers.
Background in product marketing, including go-to-market planning and sales enablement.
Experience with account-based marketing (ABM) strategies and tools.
Familiarity with category creation or thought leadership programs in a niche B2B vertical.
Experience supporting investor or board-level communications.
Familiarity with the North American swine, poultry, and milling sectors.

Why Join BinSentry

Category-defining moment: BinSentry is building something genuinely new. You will have the opportunity to define a category, not just compete in one.
High-impact, high-autonomy role: You will have real ownership over strategy, team, and budget, with the resources to execute.
Mission-driven work: Our technology supports the people and operations that feed the world.
Growth trajectory: BinSentry is scaling. The Director of Marketing today could be the Chief Marketing Officer tomorrow.

We use artificial intelligence tools to support parts of our recruitment process, such as screening or assessing applications. Final hiring decisions are made by our hiring team.

This posting is for an existing vacancy.

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More about this job

Responsibilities

The Director of Marketing will own the full marketing function, including brand strategy, demand generation, and team development to drive revenue growth. They will also lead go-to-market planning, product positioning, and cross-functional alignment with Sales and Product teams.

Requirements

Candidates must have 8+ years of progressive B2B marketing experience, including at least 3 years in a senior or director-level leadership role. A proven track record of building high-performing teams and driving pipeline growth in a scale-up environment is required.

Skills

B2B Marketing
Demand Generation
Strategic Positioning
Product Marketing
Brand Management
Team Leadership
Revenue Growth
Marketing Analytics
Sales Enablement
Account-Based Marketing
Budget Management
Public Relations
Market Research
Go-To-Market Strategy
Executive Communication

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Ag-Tech
Artificial Intelligence
Brand Identity
Account-Based Marketing
Sales Enablement
Go-To-Market
Product Marketing
Marketing Analytics
CAC
Pipeline Generation
Public Relations
Thought Leadership
Strategic Planning
Budgeting
Market Positioning
Customer Success
Agriculture
Supply Chain Management
Livestock Industry
Feed Industry
Sustainability
Executive Leadership
Team Management

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