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Added 11 mins ago
CRM & CDP Solution Analyst
Vacances Air Canada Vacations / Air Canada Rouge
Mississauga, ON · Montreal, QC
…Customer Data Platform (CDP). We are looking for a Technical Business Analyst, CRM & CDP to play a key role in translating business needs into effective technology solutions and supporting…
Added 11 mins ago
Support Analyst (Sales Module)
PBS Systems
Calgary, AB
Must have Valid Driver’s license
Added 11 mins ago
Support Analyst (Sales Module)
PBS Systems
Calgary, AB
Must have Valid Driver’s license
Added 11 mins ago
T
Business Insights Analyst II - AI Accelerator
TD
Toronto, ON · Montreal, QC
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 11 mins ago
T
TDS Operations Analyst III
TD
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 11 mins ago
T
Associate Investment Advisor
TD
Waterloo, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 11 mins ago
PC
Benefits Consultant
People Corporation
Calgary, AB · AB - PC Calgary
- Full-time
The Benefits Consultant acts in a consultative business development capacity.
Added 11 mins ago
PC
Benefits Consultant
People Corporation
Edmonton, AB · AB - Silverberg Edmonton
- Full-time
The Benefits Consultant acts in a consultative business development capacity.
Added 12 mins ago
SC
Programmer Analyst
Spicers Canada
Vaughan, ON
- Full-time
We are currently looking for a Programmer Analyst located in Vaughan, Ontario reporting to the National Manager, IT Business Process and Development.
Added 27 mins ago
B
Senior Business Analyst, Commercial Risk Data
BMO
Toronto, ON · YNG
- Full-time
Supports various project teams across the project lifecycle to ensure development is aligned with the business requirements.
Added 27 mins ago
AC
Vice President of Marketing And Business Development
Agentis Capital
Vancouver, BC
- Full-time
Flexibility in how you work: join full-time, or on a fractional basis of approximately three days per week, with competitive compensation either way
Added 42 mins ago
Infrastructure & Cloud Analyst
Trans Mountain
Calgary, AB
Must have a valid Class 5 driver’s license
Added 42 mins ago
Credit Analyst - Director, Complex Credits Group - Toronto
Fitch Group
Toronto, ON
…assist in efforts to enhance rating approaches and criteria development for complex and non-standard credits, in particular relating to emerging infrastructure sectors such as digital…
Added 42 mins ago
DI
Intermediate Systems Analyst
Dawn InfoTek
Toronto, ON
- Contract
We are currently seeking a highly skilled Intermediate System Analyst to join our dynamic team and support one of our government clients.
Added 57 mins ago
Senior Business Analyst - Supply Chain
Canadian Blood Services
Saint John, NB · Brampton, ON · St. John's, NL · Dartmouth, NS · Edmonton, AB · Calgary, AB · Hamilton, ON · Vancouver, BC · Toronto, ON · Ottawa, ON · London, ON · Sudbury, ON · Ancaster, ON
Canadian Blood Services is looking for a regular full-time, Senior Business Analyst to join our dynamic Supply Chain division. The work of a Senior Business Analyst is integral to Canadian…
Added 57 mins ago
PG
Sr Manager, Treasury & Capital Markets
Peoples Group
Toronto, ON · Vancouver, BC
- Full-time
Evaluate the impact of changing economic conditions, market rates, and business strategies on the Bank's balance sheet.
Added 57 mins ago
AS
Senior Technical Analyst
Alterna Savings
Ottawa, ON
- Full-time
Working across multiple applications, technology platforms and external providers, the Senior Technical Analyst owns the quality and integrity of technical analysis deliverables, identifies…
Added 57 mins ago
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Registration Business Analyst
Providence Healthcare
Vancouver, BC
- Temporary
The Registration Standards and Data Quality (RSDQ) Analyst Team develops and maintains registration and scheduling related policies, procedures, standards, and Guidelines. They also provife…
Added 57 mins ago
Senior Data Analyst
Gore Mutual Insurance
Toronto, ON · Cambridge, ON
The Senior Data Analyst will identify business metrics and reporting solutions to enhance the business intelligence function. This is a hands-on role responsible for developing and…
Added 57 mins ago
P
Salesforce Business Analyst, Senior Associate
PwC
Toronto, ON · Ottawa, ON · Vancouver, BC · Calgary, AB
- Full-time
As a Salesforce Business Analyst, Senior Associate, you will be the bridge between business stakeholders and technical teams, helping clients turn their goals into working Salesforce…
Added 57 mins ago
OT
Senior Product Marketing Manager
Open Text Corporation
Richmond Hill, ON · Waterloo, ON
- Other
Support customer proof development, analyst and influencer engagement, and partner-ready messagin
Added 1 hour ago
Analyst, Lifecycle Marketing
Reliance Home Comfort
Toronto, ON
By joining Reliance as an Analyst, Lifecycle Marketing, you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and…
Added 1 hour ago
FI
Bilingual Financial Business Analyst - Spanish
FP Inc.
Toronto, ON
- $50 to $61 CAD / hour
- Contract
2+ years of experience as a Business/Financial Analyst, within FI/banking
Added 1 hour ago
C
Applications Development Technology Senior Lead
Citi
Mississauga, ON
- Full-time
The Applications Development Technology Senior Lead Analyst is a senior level position responsible for establishing and implementing new or revised application systems and programs in…
Added 1 hour ago
LM
Analyst, Talent, Learning & Organizational Development
Lockheed Martin
Ottawa, ON
- Full-time
…improve team and individual performance. Assesses critical business issues and designs organization development and strategic plans to enhance company performance. Leads and provides…

Closed listing

BinSentry

Director of Marketing

Kitchener, ON, Canada

$150,000 to $185,000 CAD / year · Full-time

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: $150,000 to $185,000 CAD / year
Job type: Full-time
Closing date: Oct 8, 2026
Experience: 8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
Posting language: English
Posted: Jun 19, 2026

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Original job description

Archived listing. The details below describe a past opening.

About BinSentry

BinSentry is an extremely fast-growing ag-tech company started here in KW.

BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 60,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way. For more information visit www.binsentry.com.

BinSentry is seeking a Director of Marketing to lead our marketing organization. This is a senior, full-time

leadership role with full ownership of the marketing function - from brand and demand generation

through to team development and executive strategy.

You will lead a talented team and be accountable for marketing's contribution to revenue growth, market

positioning, and BinSentry's emergence as the undisputed category leader in livestock and feed industry

operations technology.

Key Responsibilities

Revenue & Demand Generation

Own marketing-sourced and marketing-influenced pipeline targets.
Develop and execute a scalable demand generation strategy across paid media, events, content, email, and account-based marketing (ABM).
Optimize the full marketing funnel - from awareness through qualified pipeline - improving lead quality and conversion rates.
Define, track, and report on key metrics including customer acquisition cost (CAC), pipeline generated, cost per opportunity, and marketing-attributed revenue.
Align closely with Sales leadership to ensure marketing investments directly support revenue goals.

Positioning & Category Leadership

Define and own BinSentry's market positioning, messaging frameworks, and value propositions.
Differentiate BinSentry clearly from competitors and build compelling answers to:
- Why BinSentry?
- Why now?
- Why not alternatives?
Lead thought leadership strategy, including executive content, industry media, and speaking opportunities at livestock and feed industry events.
Champion BinSentry's innovation and sustainability narratives externally and internally.

Product Marketing

Lead go-to-market planning and execution for new products and feature launches.
Develop and maintain sales enablement materials, including sales decks, battlecards, customer use cases, and buyer personas.
Conduct ongoing market research and synthesize customer insights to inform product and business strategy.
Serve as the "voice of the market" internally, ensuring customer feedback reaches product and leadership teams.

Brand & Market Presence

Oversee BinSentry's brand identity, website strategy, and content marketing program.
Manage public relations, analyst relations, and executive visibility.
Secure speaking opportunities and media coverage at key livestock, feed, and agri-tech industry events.
Develop compelling customer success stories and case studies that build credibility and accelerate sales.

Team Leadership & Development

Lead, coach, and develop a high-performing marketing team including the Content Lead, Digital Lead, Marketing Coordinator, and Events Manager.
Set clear goals, provide regular feedback, and build a culture of accountability and creativity.
Own the marketing budget, including agency and vendor relationships, and allocate resources for maximum impact.
Build team structures and processes that enable consistent, scalable execution as BinSentry grows.

Executive & Cross-Functional Leadership

Present marketing performance and strategy to the leadership team and, where applicable, board members or investors.
Translate business objectives into integrated marketing strategy and ensure Sales, Product, and Customer Success are tightly aligned.
Support fundraising and investor narratives as required.

What Success Looks Like

In the first year, the Director of Marketing will be expected to:

Establish clear marketing metrics and dashboards that demonstrate pipeline contribution and ROI.
Develop a crisp, differentiated positioning framework that the entire company can articulate.
Launch at least one major demand generation program that generates measurable pipeline.
Elevate BinSentry's brand presence at two or more major industry events.
Build a cohesive, high-performing marketing team aligned around shared goals.
Earn the trust of the Executive Leadership Team as a strategic growth partner, not just a marketing executor.

The high-impact Director of Marketing at BinSentry will become a growth strategist, a category builder, a customer advocate, a revenue partner to Sales, and a trusted advisor to the executive team.

Qualifications

Required

8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
Proven track record of building and leading high-performing marketing teams in a fast-growing or scale-up environment.
Demonstrated success driving pipeline growth, demand generation, and marketing-attributed revenue in a B2B context.
Strong strategic positioning and messaging skills with the ability to translate a complex technical product into a compelling business outcome story.
Experience owning marketing budgets and managing agency and vendor relationships.
Comfort operating at the executive level, presenting to leadership teams, contributing to company strategy, and influencing cross-functional direction.
Willingness and ability to travel for industry events, trade shows, and customer engagements.

Strongly Preferred

Experience marketing to industrial, agricultural, or supply chain sectors, or selling into operational buyers such as feed mills, integrators, and large livestock producers.
Background in product marketing, including go-to-market planning and sales enablement.
Experience with account-based marketing (ABM) strategies and tools.
Familiarity with category creation or thought leadership programs in a niche B2B vertical.
Experience supporting investor or board-level communications.
Familiarity with the North American swine, poultry, and milling sectors.

Why Join BinSentry

Category-defining moment: BinSentry is building something genuinely new. You will have the opportunity to define a category, not just compete in one.
High-impact, high-autonomy role: You will have real ownership over strategy, team, and budget, with the resources to execute.
Mission-driven work: Our technology supports the people and operations that feed the world.
Growth trajectory: BinSentry is scaling. The Director of Marketing today could be the Chief Marketing Officer tomorrow.

We use artificial intelligence tools to support parts of our recruitment process, such as screening or assessing applications. Final hiring decisions are made by our hiring team.

This posting is for an existing vacancy.

About employer

More about this job

Responsibilities

The Director of Marketing will own the full marketing function, including brand strategy, demand generation, and team development to drive revenue growth. They will also lead go-to-market planning, product positioning, and cross-functional alignment with Sales and Product teams.

Requirements

Candidates must have 8+ years of progressive B2B marketing experience, including at least 3 years in a senior or director-level leadership role. A proven track record of building high-performing teams and driving pipeline growth in a scale-up environment is required.

Skills

B2B Marketing
Demand Generation
Strategic Positioning
Product Marketing
Brand Management
Team Leadership
Revenue Growth
Marketing Analytics
Sales Enablement
Account-Based Marketing
Budget Management
Public Relations
Market Research
Go-To-Market Strategy
Executive Communication

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Ag-Tech
Artificial Intelligence
Brand Identity
Account-Based Marketing
Sales Enablement
Go-To-Market
Product Marketing
Marketing Analytics
CAC
Pipeline Generation
Public Relations
Thought Leadership
Strategic Planning
Budgeting
Market Positioning
Customer Success
Agriculture
Supply Chain Management
Livestock Industry
Feed Industry
Sustainability
Executive Leadership
Team Management

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Jobs in Canada