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BinSentry

Director of Marketing

Kitchener, ON, Canada

Pay: $150,000 to $185,000 CAD / year
Job type: Full-time
Apply by: Oct 8, 2026
Experience: 8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
Posting language: English
Posted: Jun 19, 2026

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Original job description

About BinSentry

BinSentry is an extremely fast-growing ag-tech company started here in KW.

BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 60,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way. For more information visit www.binsentry.com.

BinSentry is seeking a Director of Marketing to lead our marketing organization. This is a senior, full-time

leadership role with full ownership of the marketing function - from brand and demand generation

through to team development and executive strategy.

You will lead a talented team and be accountable for marketing's contribution to revenue growth, market

positioning, and BinSentry's emergence as the undisputed category leader in livestock and feed industry

operations technology.

Key Responsibilities

Revenue & Demand Generation

Own marketing-sourced and marketing-influenced pipeline targets.
Develop and execute a scalable demand generation strategy across paid media, events, content, email, and account-based marketing (ABM).
Optimize the full marketing funnel - from awareness through qualified pipeline - improving lead quality and conversion rates.
Define, track, and report on key metrics including customer acquisition cost (CAC), pipeline generated, cost per opportunity, and marketing-attributed revenue.
Align closely with Sales leadership to ensure marketing investments directly support revenue goals.

Positioning & Category Leadership

Define and own BinSentry's market positioning, messaging frameworks, and value propositions.
Differentiate BinSentry clearly from competitors and build compelling answers to:

Why BinSentry?
Why now?
Why not alternatives?

Lead thought leadership strategy, including executive content, industry media, and speaking opportunities at livestock and feed industry events.
Champion BinSentry's innovation and sustainability narratives externally and internally.

Product Marketing

Lead go-to-market planning and execution for new products and feature launches.
Develop and maintain sales enablement materials, including sales decks, battlecards, customer use cases, and buyer personas.
Conduct ongoing market research and synthesize customer insights to inform product and business strategy.
Serve as the "voice of the market" internally, ensuring customer feedback reaches product and leadership teams.

Brand & Market Presence

Oversee BinSentry's brand identity, website strategy, and content marketing program.
Manage public relations, analyst relations, and executive visibility.
Secure speaking opportunities and media coverage at key livestock, feed, and agri-tech industry events.
Develop compelling customer success stories and case studies that build credibility and accelerate sales.

Team Leadership & Development

Lead, coach, and develop a high-performing marketing team including the Content Lead, Digital Lead, Marketing Coordinator, and Events Manager.
Set clear goals, provide regular feedback, and build a culture of accountability and creativity.
Own the marketing budget, including agency and vendor relationships, and allocate resources for maximum impact.
Build team structures and processes that enable consistent, scalable execution as BinSentry grows.

Executive & Cross-Functional Leadership

Present marketing performance and strategy to the leadership team and, where applicable, board members or investors.
Translate business objectives into integrated marketing strategy and ensure Sales, Product, and Customer Success are tightly aligned.
Support fundraising and investor narratives as required.

What Success Looks Like

In the first year, the Director of Marketing will be expected to:

Establish clear marketing metrics and dashboards that demonstrate pipeline contribution and ROI.
Develop a crisp, differentiated positioning framework that the entire company can articulate.
Launch at least one major demand generation program that generates measurable pipeline.
Elevate BinSentry's brand presence at two or more major industry events.
Build a cohesive, high-performing marketing team aligned around shared goals.
Earn the trust of the Executive Leadership Team as a strategic growth partner, not just a marketing executor.

The high-impact Director of Marketing at BinSentry will become a growth strategist, a category builder, a customer advocate, a revenue partner to Sales, and a trusted advisor to the executive team.

Qualifications

Required

8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
Proven track record of building and leading high-performing marketing teams in a fast-growing or scale-up environment.
Demonstrated success driving pipeline growth, demand generation, and marketing-attributed revenue in a B2B context.
Strong strategic positioning and messaging skills with the ability to translate a complex technical product into a compelling business outcome story.
Experience owning marketing budgets and managing agency and vendor relationships.
Comfort operating at the executive level, presenting to leadership teams, contributing to company strategy, and influencing cross-functional direction.
Willingness and ability to travel for industry events, trade shows, and customer engagements.

Strongly Preferred

Experience marketing to industrial, agricultural, or supply chain sectors, or selling into operational buyers such as feed mills, integrators, and large livestock producers.
Background in product marketing, including go-to-market planning and sales enablement.
Experience with account-based marketing (ABM) strategies and tools.
Familiarity with category creation or thought leadership programs in a niche B2B vertical.
Experience supporting investor or board-level communications.
Familiarity with the North American swine, poultry, and milling sectors.

Why Join BinSentry

Category-defining moment: BinSentry is building something genuinely new. You will have the opportunity to define a category, not just compete in one.
High-impact, high-autonomy role: You will have real ownership over strategy, team, and budget, with the resources to execute.
Mission-driven work: Our technology supports the people and operations that feed the world.
Growth trajectory: BinSentry is scaling. The Director of Marketing today could be the Chief Marketing Officer tomorrow.

We use artificial intelligence tools to support parts of our recruitment process, such as screening or assessing applications. Final hiring decisions are made by our hiring team.

This posting is for an existing vacancy.

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More about this job

Responsibilities

The Director of Marketing will own the full marketing function, including brand strategy, demand generation, and team development to drive revenue growth. They will also lead go-to-market planning, product positioning, and cross-functional alignment with Sales and Product teams.

Requirements

Candidates must have 8+ years of progressive B2B marketing experience, including at least 3 years in a senior or director-level leadership role. A proven track record of building high-performing teams and driving pipeline growth in a scale-up environment is required.

Skills

B2B Marketing
Demand Generation
Strategic Positioning
Product Marketing
Brand Management
Team Leadership
Revenue Growth
Marketing Analytics
Sales Enablement
Account-Based Marketing
Budget Management
Public Relations
Market Research
Go-To-Market Strategy
Executive Communication

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Ag-Tech
Artificial Intelligence
Brand Identity
Account-Based Marketing
Sales Enablement
Go-To-Market
Product Marketing
Marketing Analytics
CAC
Pipeline Generation
Public Relations
Thought Leadership
Strategic Planning
Budgeting
Market Positioning
Customer Success
Agriculture
Supply Chain Management
Livestock Industry
Feed Industry
Sustainability
Executive Leadership
Team Management

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