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Added 3 hours ago
UO
Senior Advisor, Program Management
University of Ottawa
Ottawa, ON · Hamelin Hall
- Full-time
Reporting to the Director of the Official Languages and Bilingualism Institute, leads the planning, organization, execution and continuous improvement of all aspects related to the…
Added 6 hours ago
FI
Director, Pre-Construction Sales
Fero International Inc.
Stoney Creek, NB
- Contract
Conduct market, customer and competitive research to identify opportunities and client priorities, and translate insights into differentiated positioning, pricing recommendations and growth…
Added 8 hours ago
MA
Senior H&B Consultant I
Marsh Agency
Toronto, ON
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 8 hours ago
TJ
Learning and Development Advisor
The Jenkins Group of Companies
Halifax, NS
- Full-time
We are building an L&D program from scratch over the next year and are looking for an energetic and creative individual to join our team who wants to understand how a business really runs,…
Added 13 hours ago
T
Tax Manager
TalentCompass
AB · Edmonton, AB
- Full-time
Must have 4+ years of public accounting experience with substantial exposure to Canadian corporate and personal income taxation
Added 13 hours ago
R&
Senior Recruiter- Technology Strong talent advisor
Robertson & Company Ltd.
Toronto, ON
- Contract
8 years of Recruitment experience required
Added 14 hours ago
M
Director, Product & Growth
Manulife
Toronto, ON · Waterloo, ON · Montreal, QC · Halifax, NS
- Full-time
As a senior product leader and people leader, the Director brings together teams across Product, Distribution, Marketing, Digital, Technology, Operations, Finance, Legal, Risk and…
Added 15 hours ago
M
Director, Product & Growth
Manulife
Toronto, ON
- Full-time
As a senior product leader and people leader, the Director brings together teams across Product, Distribution, Marketing, Digital, Technology, Operations, Finance, Legal, Risk and…
Added 1 day ago
TU
Assistant Dean, DAE, Faculty of Education
The University of British Columbia
Vancouver, BC
- $12,418.42 to $18,613.67 CAD / month
- Full-time
the Dean and / or senior management of the faculty or program they are responsible for;
Added 1 day ago
Corporate Advisor, Planning and Corporate Advisory Services
The Government of Nova Scotia
Halifax, NS
Leading the creation of material to support the minister and senior leadership with HOA committee appearances and HOA debate.
Added 1 day ago
UO
Director, Child Care Services
University of Victoria
Victoria, BC
- Full-time
In accordance with the BC Criminal Records Review Act, must have ability to provide a clear criminal record check
Added 1 day ago
UO
Assistant Dean, DAE, Faculty of Education
University of British Columbia
Vancouver, BC · UBCV | Neville Scarfe Building (SCRF)
- $12,418.42 to $18,613.67 CAD / month
- Full-time
the Dean and / or senior management of the faculty or program they are responsible for;
Added 1 day ago
UO
Residence Life Coordinator, AVP Strategy Enterprise Comm
University of Calgary
Calgary, AB
- Full-time
…the oversight of 18 Elders serving on the Circle of Advisors and the many unit-based circles working towards implementation of the strategy including the Faculty Advisory Circle and teams…
Added 1 day ago
UO
Corporate Training Program Delivery Analyst, UCalgary Continuing Education
University of Calgary
Calgary, AB
- Full-time
This role requires independent analysis of business processes, assessment of operational and system requirements, advisory support to program leadership, and contribution to the…
Added 1 day ago
Senior Program Advisor, Program Analytics and Policy
Government of Alberta
AB
Are you a strategic thinker who turns complex data into meaningful insights and sound policy advice? Join us as a Senior Program Advisor, Program Analytics & Policy, where your expertise…
Added 1 day ago
Trade Policy Advisor
Government of Alberta
AB
Plan and support Ministerial and senior executive trade advocacy, including missions, incoming delegations, itineraries and engagement activities.
Added 1 day ago
P
Product Designer
Purpose
Canada
- Full-time
Turns usability sessions, support tickets and advisor feedback into themes
Added 1 day ago
D
Global Blackbelt, Senior Cloud Security Specialist
Darktrace
Toronto, ON · Greater Toronto Area, Canada
- Full-time
This high-profile, customer-facing role will support sales teams around the world, based in Continental Europe, helping strategic customers adopt and secure Cloud & Hybrid Network…
Added 1 day ago
S
Business Strategy Senior Principal
Slalom
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Candidates must be based in Toronto, Canada
Added 1 day ago
D
Global Blackbelt, Senior Cloud Security Specialist
Darktrace
Canada
- Full-time
This high-profile, customer-facing role will support sales teams around the world, based in Continental Europe, helping strategic customers adopt and secure Cloud & Hybrid Network…
Added 1 day ago
Industrial Technology Advisor - Various domains
National Research Council Canada
Montreal, QC
We are looking for a senior-career Industrial Technology Advisor (ITA) to support the NRC Industrial Research Assistance Program (NRC IRAP). The ITA would be someone who shares our core…
Added 1 day ago
Manager, Advisor Excellence, Business Banking - Toronto
Scotiabank
Toronto, ON
The Manager, Advisor Excellence, contributes to the overall success of the Advisor Excellence Team in Business Banking, ensuring specific individual goals, plans, and initiatives are…
Added 1 day ago
A
Senior Talent Acquisition Specialist
Amplifon
Mississauga, ON
- Full-time
Well-being: Access to our Wellness Hub and Employee Assistance Program (EAP), providing holistic support for you and your family.
Added 1 day ago
S
Manager, Advisor Excellence, Business Banking - Toronto
Scotiabank
Toronto, ON
- Full-time
The Manager, Advisor Excellence, contributes to the overall success of the Advisor Excellence Team in Business Banking, ensuring specific individual goals, plans, and initiatives are…
Added 1 day ago
AC
Global Mobility Tax - Senior Manager
ACCA Careers
Calgary, AB
- Full-time
As a Senior Manager, you will work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Your role is essential as a tax technical…

Closed listing

BinSentry

Director of Marketing

Kitchener, ON, Canada

$150,000 to $185,000 CAD / year · Full-time

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: $150,000 to $185,000 CAD / year
Job type: Full-time
Closing date: Oct 8, 2026
Experience: 8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
Posting language: English
Posted: Jun 19, 2026

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Original job description

Archived listing. The details below describe a past opening.

About BinSentry

BinSentry is an extremely fast-growing ag-tech company started here in KW.

BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 60,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way. For more information visit www.binsentry.com.

BinSentry is seeking a Director of Marketing to lead our marketing organization. This is a senior, full-time

leadership role with full ownership of the marketing function - from brand and demand generation

through to team development and executive strategy.

You will lead a talented team and be accountable for marketing's contribution to revenue growth, market

positioning, and BinSentry's emergence as the undisputed category leader in livestock and feed industry

operations technology.

Key Responsibilities

Revenue & Demand Generation

Own marketing-sourced and marketing-influenced pipeline targets.
Develop and execute a scalable demand generation strategy across paid media, events, content, email, and account-based marketing (ABM).
Optimize the full marketing funnel - from awareness through qualified pipeline - improving lead quality and conversion rates.
Define, track, and report on key metrics including customer acquisition cost (CAC), pipeline generated, cost per opportunity, and marketing-attributed revenue.
Align closely with Sales leadership to ensure marketing investments directly support revenue goals.

Positioning & Category Leadership

Define and own BinSentry's market positioning, messaging frameworks, and value propositions.
Differentiate BinSentry clearly from competitors and build compelling answers to:
- Why BinSentry?
- Why now?
- Why not alternatives?
Lead thought leadership strategy, including executive content, industry media, and speaking opportunities at livestock and feed industry events.
Champion BinSentry's innovation and sustainability narratives externally and internally.

Product Marketing

Lead go-to-market planning and execution for new products and feature launches.
Develop and maintain sales enablement materials, including sales decks, battlecards, customer use cases, and buyer personas.
Conduct ongoing market research and synthesize customer insights to inform product and business strategy.
Serve as the "voice of the market" internally, ensuring customer feedback reaches product and leadership teams.

Brand & Market Presence

Oversee BinSentry's brand identity, website strategy, and content marketing program.
Manage public relations, analyst relations, and executive visibility.
Secure speaking opportunities and media coverage at key livestock, feed, and agri-tech industry events.
Develop compelling customer success stories and case studies that build credibility and accelerate sales.

Team Leadership & Development

Lead, coach, and develop a high-performing marketing team including the Content Lead, Digital Lead, Marketing Coordinator, and Events Manager.
Set clear goals, provide regular feedback, and build a culture of accountability and creativity.
Own the marketing budget, including agency and vendor relationships, and allocate resources for maximum impact.
Build team structures and processes that enable consistent, scalable execution as BinSentry grows.

Executive & Cross-Functional Leadership

Present marketing performance and strategy to the leadership team and, where applicable, board members or investors.
Translate business objectives into integrated marketing strategy and ensure Sales, Product, and Customer Success are tightly aligned.
Support fundraising and investor narratives as required.

What Success Looks Like

In the first year, the Director of Marketing will be expected to:

Establish clear marketing metrics and dashboards that demonstrate pipeline contribution and ROI.
Develop a crisp, differentiated positioning framework that the entire company can articulate.
Launch at least one major demand generation program that generates measurable pipeline.
Elevate BinSentry's brand presence at two or more major industry events.
Build a cohesive, high-performing marketing team aligned around shared goals.
Earn the trust of the Executive Leadership Team as a strategic growth partner, not just a marketing executor.

The high-impact Director of Marketing at BinSentry will become a growth strategist, a category builder, a customer advocate, a revenue partner to Sales, and a trusted advisor to the executive team.

Qualifications

Required

8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
Proven track record of building and leading high-performing marketing teams in a fast-growing or scale-up environment.
Demonstrated success driving pipeline growth, demand generation, and marketing-attributed revenue in a B2B context.
Strong strategic positioning and messaging skills with the ability to translate a complex technical product into a compelling business outcome story.
Experience owning marketing budgets and managing agency and vendor relationships.
Comfort operating at the executive level, presenting to leadership teams, contributing to company strategy, and influencing cross-functional direction.
Willingness and ability to travel for industry events, trade shows, and customer engagements.

Strongly Preferred

Experience marketing to industrial, agricultural, or supply chain sectors, or selling into operational buyers such as feed mills, integrators, and large livestock producers.
Background in product marketing, including go-to-market planning and sales enablement.
Experience with account-based marketing (ABM) strategies and tools.
Familiarity with category creation or thought leadership programs in a niche B2B vertical.
Experience supporting investor or board-level communications.
Familiarity with the North American swine, poultry, and milling sectors.

Why Join BinSentry

Category-defining moment: BinSentry is building something genuinely new. You will have the opportunity to define a category, not just compete in one.
High-impact, high-autonomy role: You will have real ownership over strategy, team, and budget, with the resources to execute.
Mission-driven work: Our technology supports the people and operations that feed the world.
Growth trajectory: BinSentry is scaling. The Director of Marketing today could be the Chief Marketing Officer tomorrow.

We use artificial intelligence tools to support parts of our recruitment process, such as screening or assessing applications. Final hiring decisions are made by our hiring team.

This posting is for an existing vacancy.

About employer

More about this job

Responsibilities

The Director of Marketing will own the full marketing function, including brand strategy, demand generation, and team development to drive revenue growth. They will also lead go-to-market planning, product positioning, and cross-functional alignment with Sales and Product teams.

Requirements

Candidates must have 8+ years of progressive B2B marketing experience, including at least 3 years in a senior or director-level leadership role. A proven track record of building high-performing teams and driving pipeline growth in a scale-up environment is required.

Skills

B2B Marketing
Demand Generation
Strategic Positioning
Product Marketing
Brand Management
Team Leadership
Revenue Growth
Marketing Analytics
Sales Enablement
Account-Based Marketing
Budget Management
Public Relations
Market Research
Go-To-Market Strategy
Executive Communication

Visa sponsorship

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Keywords

B2B Marketing
Demand Generation
Ag-Tech
Artificial Intelligence
Brand Identity
Account-Based Marketing
Sales Enablement
Go-To-Market
Product Marketing
Marketing Analytics
CAC
Pipeline Generation
Public Relations
Thought Leadership
Strategic Planning
Budgeting
Market Positioning
Customer Success
Agriculture
Supply Chain Management
Livestock Industry
Feed Industry
Sustainability
Executive Leadership
Team Management

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Jobs in Canada