Territory Manager

TERRITORY: WEST ISLAND OF MONTREAL, SUROÎT AND OUTAOUAIS

The Territory Manager serves as Biron’s strategic representative to physicians, healthcare professionals, and other referral partners within their assigned territory. As the true owner of their territory, they are responsible for its business development, sustainable growth, and achievement of established objectives. Through a strong understanding of the market and data-driven insights, they identify and prioritize growth opportunities, build lasting relationships with current and prospective referral sources, and implement value-creating initiatives.

Proactive, results-oriented, and attentive to the needs of the healthcare community, the Territory Manager engages internal and external stakeholders to increase Biron’s visibility and drive the utilization of its services. As an ambassador of the Biron Way, they embody the organization’s values and deliver a distinctive experience to referring physicians and healthcare professionals, built on relevance, trust, and partnership quality.

Specifically, your key responsibilities will include:

Territory Development and Business Growth

• Develop, implement, and continuously evolve a growth plan for the territory to achieve or exceed established business objectives.
• Assume full accountability for territory performance by proactively managing opportunities, priorities, and results.
• Identify, prioritize, and convert new business opportunities with clinics, partners, healthcare professionals, and other key stakeholders within the healthcare ecosystem.
• Plan and execute business development activities, including meetings with referral sources, partners, and clients, as well as presentations, training sessions, and business events.
• Maintain a strong field presence to enhance Biron’s visibility and support market share growth.
• Develop strategies tailored to the realities and potential of the territory to increase value for both clients and the organization.
• Oversee the governance of commercial agreements by ensuring compliance with contractual obligations, monitoring performance, and identifying opportunities for optimization or renewal.

Relationship Management and Ecosystem Development

• Build, maintain, and strengthen long-term business relationships based on trust and credibility with clients, partners, and strategic stakeholders.
• Understand current and future needs of referral sources, partners, and clients, and provide value-added solutions tailored to their objectives.
• Drive client retention, satisfaction, and growth within existing accounts.
• Develop and maintain a strong network of influence within the healthcare ecosystem.
• Identify and engage key partners and influencers that support territory development and business growth.
• Represent Biron at conferences, industry events, networking activities, and strategic meetings.
• Serve as a brand ambassador and promote excellence in client experience through every interaction.

Market Intelligence and Strategic Contribution

• Collaborate with Marketing and business units to share market trends, client insights, and competitive intelligence while maintaining ongoing strategic market awareness.
• Demonstrate curiosity and openness by exploring innovative approaches, partnerships, and business opportunities.
• Assess the commercial potential of identified opportunities and recommend actions that will generate the greatest impact.
• Share relevant market and client insights with internal teams to support decision-making and enhance service offerings.

Commercial Execution and Cross-Functional Collaboration

• Gather and communicate client feedback, challenges, and opportunities identified in the field to support continuous improvement of the client experience.
• Ensure rigorous follow-up of business opportunities and territory development initiatives.
• Engage the appropriate internal stakeholders to effectively address the needs of referral sources, partners, and clients.
• Actively contribute to the continuous improvement of commercial processes, services, and business practices.
• Foster strong collaboration across teams and act as a facilitator in resolving client issues.

Activity Governance and Data Quality

• Ensure accurate and disciplined management of commercial activities within CRM systems.
• Maintain up-to-date client information, business opportunities, commercial activities, and sales forecasts.
• Analyze reports and key performance indicators to evaluate territory performance and progress against objectives.
• Ensure the integrity, accuracy, and quality of commercial data.
• Adhere to established sales processes, standards, and commercial best practices.

Quality, Compliance, and Risk Management

• Comply with all organizational policies, procedures, and standards.
• Respect ethical standards, confidentiality requirements, and privacy regulations.
• Operate in accordance with all applicable healthcare industry regulations.
• Identify and escalate risks that could impact service quality, client experience, or the organization's reputation.

Qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• Minimum of 5 to 8 years of relevant experience in business development, strategic account management, or partnership development.
• Proven experience managing and growing a territory or customer portfolio.
• Demonstrated experience in negotiation, influencing, and building long-term business relationships with various stakeholders.
• Experience in healthcare, professional services, or a complex B2B environment (asset).
• Experience in developing and executing growth and business development strategies (asset).

Required Skills

• Strong proficiency with the Microsoft Office Suite.
• Proficiency with CRM tools and understanding of commercial performance metrics.
• Strong business development, negotiation, and client relationship management skills.
• Excellent networking, influencing, and partnership-building abilities.
• Strong business acumen with the ability to identify opportunities for growth and value creation.
• Ability to analyze data, interpret market trends, and provide strategic recommendations.
• Excellent communication, presentation, and knowledge-sharing skills with diverse audiences.
• Ability to make informed decisions and effectively prioritize actions in a dynamic environment.
• High level of autonomy, organization, attention to detail, and results orientation.
• Intellectual curiosity and ability to stay informed of market trends and emerging opportunities.
• Valid driver's license and willingness to travel regularly within the territory.

Preferred Competencies

Drive and Energy

• Demonstrates initiative and takes action quickly.
• Maintains a high level of engagement and enthusiasm in daily activities.
• Perseveres in achieving objectives despite obstacles.

What We Offer

• A strong quality of life within a stimulating and fast-growing environment;
• A comprehensive benefits package, including telemedicine services;
• A culture focused on ingenuity, caring, and performance;
• The opportunity to make an impact on the lives of thousands of people;
• A taxable vehicle allowance for the use of your personal vehicle.

We are committed to promoting diversity and inclusion throughout our organization.