Marketing Data & AI Analyst Student (Winter 2027)

Worker Sub-Type:

Student (Fixed Term)

Job Description:

Location: Waterloo, ON 

Length of Term: 4 Months 

POSITION SUMMARY

We are seeking a detail-oriented and analytical Marketing Intern to support campaign reporting, marketing data operations, and reporting optimization across our marketing technology stack.

This role is ideal for students interested in marketing analytics, measurement, AI-assisted reporting, data architecture, and marketing technology workflows, with exposure to industry-standard tools such as Salesforce, Tableau, Google Analytics 4, and emerging AI workflow tools.

As part of our team, you will help deliver insights on campaign performance, improve reporting processes, and explore practical ways to use AI to streamline data preparation, insight generation, and workflow automation.

WHAT YOU WILL DO

• Support ongoing campaign reporting, performance measurement, and marketing analytics activities 

• Gather, organize, and analyze campaign data from various platforms and tactics  

• Assist in creating dashboards and reports in tools like Tableau, Google Analytics 4, and Salesforce  

• Support the exploration and development of AI agents or AI-assisted workflows that help streamline reporting, data preparation, and insight generation 

• Identify and support practical AI use cases within the marketing technology stack, such as building reporting agents for social channels like LinkedIn or automating workflows across campaign and reporting platforms 

• Collaborate with team members to maintain reporting standards, define key performance indicators (KPIs), and support the evolution of marketing data architecture 

• Participate in data quality checks to ensure accuracy and consistency  

• Document reporting processes, data definitions, and optimization opportunities to support consistency and scalability 

• Research and recommend best practices for marketing analytics and reporting  

• Communicate findings and insights to internal teams to improve marketing effectiveness  

SKILLS AND QUALIFICATIONS

• Currently enrolled in post-secondary education in Business, Marketing, Data Analytics, or a related field. 

• Strong verbal and written communication skills 

• Experience with Google Analytics and Google Tag Manager 

• Hands-on experience creating impactful dashboards in Tableau, Looker, or other data visualization tools. 

• Excellent analytical abilities paired with strong business acumen. 

• Self-motivated, highly detail-oriented, and organized, with the ability to perform effectively under pressure. 

• Passionate about staying current with the latest trends in marketing and data analytics. 

• Familiarity with data structures, data quality, or reporting governance, with an interest in how marketing data can be organized to support scalable reporting and decision-making. 

• Interest in AI, automation, and practical applications of AI agents or workflow tools in marketing operations, reporting, or data analysis. 

• Curiosity and comfort experimenting with new tools, documenting learnings, and translating technical concepts into clear business value. 

Scheduled Weekly Hours:

40

Compensation Hiring Base Salary Range:

$38,917.00 - $48,984.00Please be advised that the compensation hiring range indicated herein is provided solely as a good-faith estimate of anticipated base compensation for the position. The actual base compensation offered will be determined at the time of hire and will depend on several factors, including but not limited to the student’s completed academic coursework, prior co-op work terms, relevant practical experience, demonstrated skills, and performance in any required evaluations during the hiring process.

Disclosure of Position Status:

This is an active opening. We are seeking to fill this position immediately

Disclosure of Artificial Intelligence:

We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process. All applications are reviewed and evaluated by our hiring team.