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Blackline Safety

Sales Development Representative

Canada

Full-time

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Job details

Job type: Full-time
Experience: Minimum 1 year of experience in sales, business development, or lead generation.
Posting language: English
Posted: Sep 18, 2026

Original job description

Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.

As a Sales Development Representative (SDR) at Blackline Safety, you will play a pivotal role in generating and qualifying new business opportunities across North America. You will be the first point of contact for prospective customers, working to understand their needs and introduce them to our solutions.

Your goal is to build strong relationships, identify qualified sales opportunities, and connect prospects with the appropriate Regional Sales Manager in their territory, setting the stage for successful long-term partnerships.

Key Responsibilities

Proactively identify and research potential customers through outbound prospecting, social media, industry research, networking events, and other lead generation channels.
Generate new business opportunities through high-volume outbound phone calls, emails, LinkedIn, and other digital engagement strategies.
Qualify inbound and outbound leads by understanding operational challenges, safety requirements, and buying processes.
Schedule discovery calls, product demonstrations, and introductory meetings for Regional Sales Managers and Sales Specialists.
Develop a strong understanding of Blackline Safety's connected safety solutions, including lone worker technologies, gas detection, cloud software, and managed services.
Maintain knowledge of industry trends, safety regulations, and the competitive landscape to effectively position Blackline's solutions.
Accurately document customer interactions, opportunities, and pipeline activity within HubSpot CRM.
Meet or exceed individual activity, pipeline generation, and qualified opportunity targets.
Engage with prospects to understand their business needs and qualify leads based on predefined criteria.
Schedule meetings or demos between leads/prospects and the sales team to further discuss how our solutions can address their needs.
Track and report key performance metrics including activity levels, pipeline generation, conversion rates, and opportunity quality.
Collaborate closely with Sales, Marketing, Customer Success, and Channel Partners to maximize lead conversion and improve sales processes.
Provide regular updates on lead generation activities and progress to management.
Represent Blackline Safety at industry conferences, trade shows, and customer events as required.

About You

Minimum 1 year of experience in sales, business development, or lead generation. Experience in the safety or gas detection industry is considered an asset
Excellent verbal and written communication skills with the ability to confidently engage decision-makers across multiple industries.
Experience using CRM platforms (HubSpot preferred), Microsoft 365, LinkedIn Sales Navigator, ZoomInfo, or similar sales intelligence tools.
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Self-motivated, coachable, and results-oriented with a growth mindset.
Strong analytical and problem-solving skills, with the ability to leverage AI tools and technology to improve productivity and sales effectiveness.
Comfortable making a high volume of outbound calls and engaging prospects through multiple communication channels.
Ability to work independently in a remote environment while collaborating effectively with a distributed sales team.
Bachelor's degree in business, Marketing, or a related field, or an equivalent combination of education and experience.
Fluent in English. Additional languages are considered an asset.

Total Rewards

At Blackline Safety, we offer more than just a job - we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include:

Competitive base salary and annual compensation review
Comprehensive health and dental benefits*
Mental health and wellness support
Flexible work arrangements and hybrid work model for eligible positions
Paid vacation, personal and sick days*
Professional development opportunities
Education funding
A collaborative, inclusive, and mission-driven culture
Exclusive access to perks and discounts
A flexible ‘Dress for Your Day' environment
Eligibility and coverage vary by employment type and region

Diversity, Equity & Inclusion

Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.

If you require accommodation during the recruitment process, please contact us at careers@blacklinesafety.com. We are committed to ensuring an accessible and equitable experience for all candidates.

Join Us

If you're passionate about technology, safety, and making a difference, we'd love to hear from you. Apply today and help us build a safer, more connected world.

Unauthorized Recruitment Communication Alert

We are aware of the instances in which individuals are receiving fraudulent job offers or interview requests that are fraudulently alleged to be from Blackline Safety.

Blackline Safety does not request payment or personal financial information at any stage of the recruitment process.

Please exercise caution, and do not respond to emails or other communications that are not from a Blackline Safety email address.

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More about this job

Responsibilities

Identify and engage prospective customers through outbound calls, email, social media, events, and other channels; qualify leads and arrange discovery calls, demonstrations, and meetings for the sales team. Maintain accurate CRM and pipeline records, meet activity and opportunity targets, report performance, and collaborate with Sales, Marketing, Customer Success, and channel partners.

Requirements

Requires at least one year of experience in sales, business development, or lead generation, along with strong communication, organizational, analytical, and problem-solving skills. Candidates should be comfortable with high-volume outreach, CRM and sales intelligence tools, independent remote work, and collaboration; a bachelor's degree or equivalent education and experience is specified, and English fluency is required.

Skills

Outbound Prospecting
Lead Generation
Lead Qualification
Sales Development
Customer Relationship Building
Sales Communication
CRM Management
HubSpot
Pipeline Generation
Sales Intelligence Tools
LinkedIn Sales Navigator
ZoomInfo
Microsoft 365
Market Research
Analytical Skills
AI Tools

Benefits

Health and Dental Benefits
Mental Health and Wellness Support
Flexible Work Arrangements
Paid Vacation
Personal Days
Sick Days
Professional Development Opportunities
Education Funding
Perks and Discounts

Visa sponsorship

Not detected in the job text

Keywords

Sales
Business Development
Lead Generation
Outbound Prospecting
Lead Qualification
Pipeline Generation
HubSpot
Microsoft 365
LinkedIn Sales Navigator
ZoomInfo
CRM
Connected Safety Solutions
Lone Worker Technologies
Gas Detection
Cloud Software
Managed Services
Safety Regulations
Sales Metrics
Product Demonstrations
AI Tools
Customer Success
Channel Partners
North America
Decision-Maker Engagement

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