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Added 8 mins ago
WO
Education Assistant, Mac - CARE Program
William Osler Health System
Brampton, ON
- Full-time
…training and promotional opportunities. Guided by our accomplished senior leadership team, together we are driving our vision of patient-inspired health care without…
Added 8 mins ago
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Vice President Fleet Canada
SIXT
Mississauga, ON
- Full-time
You support senior executive leadership by developing and executing a comprehensive Canada fleet strategy aligned with the company's growth objectives, operational priorities, and financial…
Added 8 mins ago
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Senior Revenue Enablement Specialist, Digital
Quadient
Markham, ON
- $90,000 to $100,000 CAD / year
- Full-time
We are looking for an experienced and results-driven Senior Revenue Enablement Specialist, Digital to join our global Revenue Enablement team.
Added 8 mins ago
Senior Network Development Engineer
NetBrain
Toronto, ON
We are looking for a Senior Network Development Engineer to own the engineering behind the correctness, coverage, and reliability of these resources. This role will design and build the…
Added 8 mins ago
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Senior Demand Generation Strategist (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
Added 22 mins ago
GT
Senior Business Analyst – Personal Banking / Regulatory
Global Technical Talent, an Inc. 5000 Company
Toronto, ON
- $65 to $80 CAD / hour
- Contract
Our client is seeking an experienced Senior Business Analyst to support a regulatory and technology transformation initiative within Personal Banking. The successful candidate will combine…
Added 22 mins ago
SG
Junior PM
Software Guidance & Assistance, Inc. (SGA, Inc.)
Mississauga, ON
- Full-time
MS Office Suite: Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUP/XLOOKUP, charts, data organization), PowerPoint (executive deck creation), Word, and Outlook.
Added 22 mins ago
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MEP Project Manager
GagaMuller
Kamloops, BC
- Full-time
With a proven track record working alongside global technology leaders and data center developers, we combine local expertise with global standards to ensure projects are delivered on time,…
Added 22 mins ago
M&
Editor - Search and Discovery
McKinsey & Company
Toronto, ON
- Full-time
Added 22 mins ago
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Project Manager – IT & Cloud Delivery
Acunor
Toronto, ON
- Contract
Define project scope, objectives and success measures with senior management.
Added 22 mins ago
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Project Manager (Substations)
GagaMuller
Regina, SK
- Full-time
With a proven track record working alongside global technology leaders and data centre developers, we combine local expertise with global standards to ensure projects are delivered on time,…
Added 22 mins ago
MM
Senior Full Stack Developer – Java/React
Mitchell Martin Inc.
Toronto, ON
- $59 to $64 CAD / hour
- Other
Senior Full Stack Developer - Java/React- Hybrid - Contract - $59.00-$64.00 Per Hr
Added 22 mins ago
A
Business Development Representative
Alphabyte
Canada
- Full-time
As a BDR at Alphabyte, you open doors. Your job is to get senior decision-makers (CTOs, CIOs, VPs of Operations, Directors of Innovation, Chief Data Officers, enterprise IT leads) on the…
Added 22 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Serve as the senior finance partner to service leadership, operations, commercial teams, and Customer Success leaders, providing insight and challenge on strategic priorities, business…
Added 22 mins ago
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MEP Project Manager
GagaMuller
Merritt, BC
- Full-time
With a proven track record working alongside global technology leaders and data center developers, we combine local expertise with global standards to ensure projects are delivered on time,…
Added 22 mins ago
AI
Recruiter
American Iron & Metal (AIM)
Laval, QC
- Full-time
Reporting to the Senior Manager, Talent Acquisition, the Talent Acquisition Specialist will work closely with hiring managers to understand their staffing needs and will play a key role in…
Added 22 mins ago
RC
Structures and Systems Installation Integrator
Reuben Cooley Inc.
Montreal, QC
- $110,000 to $120,000 CAD / year
- Full-time
As a Sr. Structures and Systems Installation Integrator, you will provide senior technical leadership for complex aircraft designs and major development or sustaining initiatives. Your work…
Added 22 mins ago
BC
Sr. Asset Management Cost Analyst
British Columbia Rapid Transit Company
Vancouver, BC · Greater Vancouver, BC
- $84,480 to $126,720 CAD / year
- Full-time
The Senior Asset Management Cost Analyst supports the Asset Management Office and office of VP Maintenance and Engineering at BCRTC in optimizing the asset lifecycle costs by translating…
Added 22 mins ago
PE
Intermediate Geotechnical Engineer
PRI Engineering
Calgary, AB
- Full-time
…will take on your own scopes of work under the guidance of senior engineers, and grow into leading projects and sealing your own work over…
Added 22 mins ago
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Intermediate Geotechnical Engineer
Proven
Calgary, AB
- Full-time
…will take on your own scopes of work under the guidance of senior engineers, and grow into leading projects and sealing your own work over…
Added 22 mins ago
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Senior Manager, Product Positioning
CIBC
Toronto, ON
- Full-time
Present positioning strategies and key findings to senior leadership and other stakeholders, supporting business development and strategic initiatives. Ensure all positioning activities…
Added 22 mins ago
AW
Data Analyst III
Agilus Work Solutions
Calgary, AB
- Contract
As a Senior Advisor Analytics, you are a highly skilled professional responsible for translating operational and financial data into insights that directly influence pipeline performance,…
Added 22 mins ago
Principal Product Manager - Billing & Platform
Constant Contact
ON
Make Billing Data Trustworthy: Define how billing works across our systems so reporting and revenue always line up. Support revenue recognition, audits and access controls.
Added 22 mins ago
Senior Software Engineer, Frontend
OpenTable
Toronto, ON
This Senior Software Engineer will join the Premium Marketing Frontend team at OpenTable and be responsible for sound technical execution through hands-on development, automated testing,…
Added 22 mins ago
GE
Director of Pricing and Business Analytics
GFL Environmental Inc.
Vaughan, ON
- Full-time
Executive Communication & Influence: Exceptional ability to distill complex data insights into concise, persuasive presentations for senior leaders.

Blanc Labs

Paid Media Acquisition and Growth Specialist

Toronto, ON, M5E 1J8, Canada

Contract

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Job details

Job type: Contract
Posting language: English
Posted: Oct 27, 2026

Original job description

Blanc Labs is a premier partner for global enterprises, leading the way in digitization, automation, and the development of next-generation digital products and services. Our expertise in digital transformation powers businesses to accelerate service delivery, drive customer engagement, and foster growth.

We are looking for a Paid Acquisition/Media & Growth Specialist to own paid acquisition and conversion optimization for our direct-to-consumer marketing funnel for regulated financial-services products such as mortgages, loans, and business banking. This role will run and optimize paid campaigns across Google Ads and Meta while continuously improving the landing pages and funnel that convert that traffic into qualified leads. We are open to a single specialist who covers both disciplines, or an agency that runs them as one accountable engagement - genuine depth in both is what matters, not a single generalist stretched thin. This is a time-sensitive, high-visibility engagement, so we're prioritizing a proven track record over potential.

What You'll Be Doing:

Plan, launch, and optimize paid acquisition campaigns across Google Ads and Meta Ads Manager, including keyword/audience strategy, bidding, budget management, retargeting, and display

Own conversion tracking and analytics: GA4, pixels, and server-side conversion tracking, optimizing to cost per qualified lead rather than clicks or impressions

Design and continuously improve landing pages and funnel flow, including page design and conversion-focused copywriting

Run a disciplined A/B testing program against a clear, sound methodology to lift funnel conversion over time

Write and adapt copy that meets the trust, disclosure, and claim constraints that come with regulated financial-services offers

Make an AI-powered feature the main next step on the page, integrating it naturally into the conversion path

Set up clean data and analytics capture across our systems so performance is measurable end to end

Build and operate entirely within Blanc Labs-owned ad accounts, domain, and tools - no work runs on outside or agency-owned infrastructure

Hand over all source, assets, and data as work progresses and at engagement end

Participate in an initial vetting step if requested (a short paid-media test/audit and/or a funnel teardown with sample copy) before a longer-term commitment.

What You'll Need to Be Successful:

Deep hands-on experience in both Google Ads and Meta Ads Manager, with a lead-generation background - not only e-commerce

Experience advertising regulated financial products (mortgages, loans, insurance, or business banking) and working familiarity with Google's and Meta's ad restrictions for those categories

A track record
optimizing funnels for regulated financial products, with a feel for the trust, disclosure, and claim constraints that differ from typical e-commerce promotion

Strong conversion copywriting ability, paired with a disciplined, well-documented A/B testing methodology

Strong tracking and analytics fluency: GA4, pixels, and server-side conversion tracking

A proven record running comparable budgets and funnels, with verifiable references and before/after results (not just visual portfolio pieces)

Comfort operating entirely within client-owned ad accounts, domain, and tools, with full handover of accounts, source, and data - this is a firm requirement, not a preference

For agencies: genuine, demonstrated depth in both paid media and funnel/CRO (separate case studies for each), named senior leads who will run the account day to day, and firm-level regulated-financial experience

Reliability and a proven track record over price - we need people who've done this before, not who'd learn on the job

Blanc Labs is enabling a digital future. Headquartered in Toronto, we partner with clients in North & South America to digitize and automate their operations and build their next generation of digital products and services. We empower clients to enhance their digital offerings and bring creative solutions to the market faster. Learn more at www.blanclabs.com.

Blanc Labs is an equal opportunity employer and is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodations within reason due to a disability or medical need are available on request for candidates taking part in the recruitment process.

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More about this job

Responsibilities

The specialist will plan, launch, and optimize paid acquisition campaigns across Google Ads and Meta to drive qualified leads for financial products. They will also manage conversion tracking, design landing pages, and execute a disciplined A/B testing program to improve funnel performance.

Requirements

Candidates must have deep hands-on experience in Google Ads and Meta Ads Manager with a proven track record in lead generation for regulated financial products. Strong skills in conversion copywriting, analytics, and funnel optimization are required, along with the ability to operate within client-owned infrastructure.

Skills

Google Ads
Meta Ads Manager
Conversion Optimization
Paid Acquisition
Funnel Optimization
GA4
Data Analytics
Copywriting
A/B Testing
Financial Services Marketing
Lead Generation
Budget Management
Keyword Strategy
Audience Strategy
Retargeting
Display Advertising

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Growth Specialist
Google Ads
Meta Ads Manager
Conversion Rate Optimization
Financial Services
Lead Generation
GA4
Pixels
Server-side Tracking
A/B Testing
Copywriting
Digital Transformation
Automation
Mortgages
Loans
Business Banking
Retargeting
Display Ads
Budget Management
Keyword Strategy
Audience Strategy
Data Analytics
Landing Page Design
Funnel Flow
Regulated Products
Contractor
Generative AI

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