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Closed listing

Blazesoft

Senior Performance Marketing Manager, Paid Acquisition (iGaming)

Concord, ON, L4K 4G7, Canada

Full-time

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Job type: Full-time
Posting language: English
Posted: Sep 25, 2026

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Original job description

Archived listing. The details below describe a past opening.

Location: in-office, full-time (Concord, ON)

About Blazeosoft

Blazesoft is a global gaming and digital entertainment company, and its marketing division delivers a full suite of performance marketing services to internal brands and external clients across the US, LATAM, and Europe

Position Summary

We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will manage multi-million-dollar monthly media budgets, with Meta as the primary channel, and will be accountable for delivering against agreed ROAS, CPR, and first-time-deposit targets for each client.

This is a senior, hands-on position with direct budget authority, close collaboration with our in-house creative team, and regular exposure to client stakeholders and senior leadership.

Key Responsibilities

Own user acquisition performance across an assigned portfolio of client accounts, measured against ROAS, CPR, and cost-per-FTD targets.
Set performance targets with leadership and clients, monitor results, and implement corrective action where performance deviates from plan.
Plan, launch, and optimize campaigns with Meta, TikTok, Snapchat, Google, and programmatic.
Manage multi-million-dollar monthly spend, allocating budget across channels based on performance, and balancing competing client priorities.
Optimize continuously through bid strategy, audience segmentation, placement selection, and creative rotation.
Maintain a structured A/B testing framework across audiences, creative, placements, and landing pages, applying learnings across the portfolio.
Define creative testing priorities and brief the in-house art and motion teams, ensuring assets remain compliant with platform policy and market advertising standards.
Own conversion tracking integrity across accounts, including Meta Conversions API, server-side tracking, and server-to-server postbacks.
Build reporting that provides visibility from impression through to deposit, including cohort and lifetime value analysis, and present results and recommendations to clients on a regular cadence.
Design and scale AI-enabled, automation-first workflows across campaign management, reporting, and creative production to improve performance, team productivity, and speed of insight.
Monitor platform policy, privacy, and attribution changes, adapting strategy proactively, and evaluate new growth opportunities across emerging channels.

Requirements

Demonstrated depth in Meta Ads. Candidates must have personally managed and scaled Meta accounts at significant budget levels and be able to discuss account structure, bidding methodology, and testing approach in detail.
Minimum five years of hands-on performance marketing, paid media, or user acquisition experience, with direct platform-level account management.
Proven management of multi-million-dollar media budgets with documented performance outcomes.
Experience managing multiple accounts, brands, or clients concurrently.
Expertise in desktop and web acquisition, including conversion rate optimization, funnel and landing page testing, and conversion event strategy.
Working knowledge of Meta Conversions API, server-side tracking, and server-to-server postbacks, with the ability to diagnose attribution and data issues.
Strong analytical capability, including assessing statistical significance and translating cross-platform data into clear recommendations.
Professional communication skills, including presenting performance results to client stakeholders.

Preferred Qualifications

Experience in iGaming, sweepstakes, sports betting, or another high-LTV, compliance-sensitive vertical.
Agency or client-facing performance marketing experience.
Additional channel depth in TikTok, Snapchat, Google Ads, or a demand-side platform.
Mobile app user acquisition experience, including AppsFlyer, Adjust, or Branch.
Experience building AI-assisted or automation-first workflows within a media buying or reporting environment.
Candidates without iGaming experience will be considered where they have scaled Meta spend in B2C ecommerce, subscription, or fintech.

Benefits

A senior role with genuine budget authority and clear ownership of performance outcomes.
Competitive base salary and performance-based bonus tied to measurable results.
Direct collaboration with senior leadership and an in-house creative and motion team.
Growth opportunity within a scaling international group, including a path toward team leadership.

About employer

More about this job

Responsibilities

The Senior Performance Marketing Manager will own user acquisition performance across a portfolio of client accounts, managing multi-million-dollar budgets to meet ROAS and deposit targets. They will also lead campaign optimization, creative testing, and the implementation of automation-first workflows to drive growth.

Requirements

Candidates must have at least five years of hands-on experience in performance marketing with a proven track record of scaling Meta Ads accounts. Strong analytical skills and expertise in conversion tracking, attribution, and managing high-budget media campaigns are essential.

Skills

Performance marketing
Paid acquisition
Meta ads
Budget management
ROAS optimization
Conversion rate optimization
A/B testing
Data analysis
Attribution modeling
Campaign management
User acquisition
Marketing automation
Creative strategy
Stakeholder management
iGaming
Digital entertainment

Benefits

Competitive base salary
Performance-based bonus
Direct collaboration with senior leadership
Growth opportunity

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Paid Acquisition
Meta Ads
iGaming
ROAS
CPR
FTD
TikTok
Snapchat
Google Ads
Programmatic
Conversions API
Server-side tracking
Attribution
Automation
Creative Strategy
Data Analysis
B2C
Fintech
Subscription
AppsFlyer
Adjust
Branch
Media Buying
Conversion Rate Optimization
Funnel Testing
Landing Page Testing
Digital Entertainment
Budget Management
Stakeholder Management

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