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Blazesoft

Social Media Manager

Vaughan, ON, L4K 4G7, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: 2+ years of relevant experience in social media, digital marketing, brand communications, or a related marketing role.
Posting language: English
Posted: Nov 6, 2026

Original job description

Blazesoft is seeking a Social Media Manager to join its marketing division.

Blazesoft is a global gaming and digital entertainment company, and its marketing division delivers a full suite of marketing services to internal brands and external clients across the US, LATAM, and Europe.

This is a hands on role with ownership of how one or two of our brands communicate with players across two core channels: social media and email marketing. The successful candidate will shape brand voice, plan campaigns and content, write copy, support creator activity, and use performance data to understand what is working and what should change. Strong social media experience, writing ability, and creative judgment are the core requirements for this role. Experience with email marketing is an asset, and training will be provided on our email platforms and processes.

Key Responsibilities

Social Media

Own the social media calendar and content direction for one or two brands, including what gets made, for which platform, and why.

Help shape and maintain a distinct voice and tone for each brand.

Write social copy and develop content ideas across relevant platforms.

Plan contests, giveaways, and community activations designed to drive participation, engagement, and registrations.

Work with internal creative resources and relevant creators to develop content, briefs, and campaign assets that fit the brand and audience.

Stay current on social trends, platform changes, gaming culture, and relevant opportunities for the brands.

Email Marketing

Own the email marketing calendar and messaging for your brands, including promotions, launches, events, offers, and player reengagement.

Write email copy and subject lines that reflect the brand's voice and encourage players to take action.

Work with internal teams on audience targeting, offers, campaign requirements, and scheduling.

Test subject lines, messaging, timing, and offers, and use the results to improve future campaigns.

Performance and Reporting

Report on social media and email performance, including engagement, audience growth, registrations, and customer acquisition.

Use performance data to identify what is working, what should change, and what to test next.

Requirements

2+ years of relevant experience in social media, digital marketing, brand communications, or a related marketing role.

Hands on social media experience, including content planning, copywriting, publishing, and performance analysis.

Strong written English and the ability to adapt voice and messaging across different brands, audiences, and channels.

Strong creative and editorial judgment with an understanding of what makes content engaging and relevant.

Comfortable using performance data to make decisions and improve campaigns.

Strong organizational skills and the ability to manage one or two brands and overlapping campaigns.

Experience with email marketing, influencers, content creators, or paid social campaigns is an asset.

Experience in gaming, social casino, iGaming, sports betting, entertainment, or another digital consumer brand is an asset.

Benefits

Competitive salary and performance based bonus opportunities.

Comprehensive health benefits including dental, vision, and prescription coverage.

Group retirement plan with RRSP matching.

Paid training and professional development opportunities.

Holiday parties, anniversary celebrations, and weekly Happy Friday lunches.

Modern on site office with leisure facilities and parking.

Apply About employer

More about this job

Responsibilities

The Social Media Manager will own the content calendar and messaging strategy for social media and email marketing across one or two brands. They will also analyze performance data to optimize campaigns and drive player engagement and acquisition.

Requirements

Candidates must have at least 2 years of experience in digital marketing or brand communications with strong copywriting and creative judgment skills. Proficiency in social media planning and the ability to use performance data to inform strategy are essential.

Skills

Social media management
Email marketing
Copywriting
Content planning
Performance analysis
Brand voice development
Campaign management
Community activation
Audience targeting
Data-driven decision making
Creative judgment
Editorial judgment
Organizational skills
Gaming industry knowledge
Digital marketing

Benefits

Competitive salary
Performance based bonus
Health benefits
Dental coverage
Vision coverage
Prescription coverage
Group retirement plan
RRSP matching
Paid training
Professional development
Holiday parties
Anniversary celebrations
Weekly Happy Friday lunches
Modern on site office
Leisure facilities
Parking

Visa sponsorship

Not detected in the job text

Keywords

Social Media
Email Marketing
Gaming
Digital Entertainment
Marketing
Copywriting
Content Strategy
Performance Reporting
Campaign Planning
Community Management
Brand Voice
Audience Targeting
Data Analysis
Influencer Marketing
Paid Social
iGaming
Sports Betting
Customer Acquisition
Digital Marketing

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