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Added 1 month ago
R
Assistant Store Manager
RONA
Elmsdale, NS
- Full-time
A comprehensive training program for all new hires
Added 1 month ago
BJ
Manager, Website & Conversion Optimization
Blue J
Toronto, ON
- $95,000 to $120,000 CAD / year
- Full-time
We're continuing to scale our go-to-market strategy and are looking for a Manager, Website & Conversion Optimization - a technically adept "site producer" who will play a key role in…
Added 1 month ago
V
Project Coordinator - Brampton, ON
Victaulic
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…contractors, and external stakeholders. This role also offers a clear development pathway toward a future Project Execution Manager position within…
Added 2 months ago
P
Talent Acquisition Advisor
Pomerleau
Montreal, QC
- Full-time
…you will be responsible for managing the candidate and hiring manager experience from start to finish throughout the entire recruitment…
Added 1 month ago
K
Senior Associate Brand Manager
Kimberly-Clark
Mississauga, ON
- Full-time
The Senior Associate Brand Manager is accountable for the in-year delivery of business objectives for Kimberly-Clark Family Care Bath Brands (Cottonelle® Dry Bath, Cottonelle® Flushable…
Added 1 month ago
IG
Talent Acquisition Specialist
IMT Group
Ingersoll, ON
- $59,500 to $83,300 CAD / year
- Full-time
…culture that fosters collaboration, an environment for skill development and a rewarding…
Added 1 month ago
K
Assistant Store Manager - Markville Mall
Knix
Markham, ON
- $55,000 to $57,000 CAD / year
- Full-time
As an Assistant Store Manager at Knix, you bring our brand to life through how you lead and connect every day. You have a natural pulse on what our customers want and create a welcoming,…
Added 1 month ago
IP
Reliability Engineer Co-op Student
InterPro Pipe + Steel
Regina, SK
- Full-time
…operations. Working under the guidance of the Reliability Engineering Manager, the student will support the development and execution of reliability and asset management initiatives aimed…
Added 1 month ago
C
Project Manager - Security Solutions (Capital Projects)
Convergint
Dartmouth, NS
- Full-time
Convergint is looking for a Project Manager – Security Solutions to join our amazing culture on our Capital Projects team in Halifax, NS.The Project Manager plans, schedules, organizes, and…
Added 2 months ago
RE
Project Estimator
Rising Edge Group
Calgary, AB
- Full-time
Reporting to the Estimating Manager, the Project Estimator plays a key role in the preparation of complete EPC (Engineering, Procurement, and Construction) proposals for high-voltage…
Added 1 month ago
CR
Associate Manager of Health & Wellness
COGIR Real Estate
Toronto, ON
- Full-time
Comprehensive Onboarding and Training: We value your success and provide an extensive four-week onboarding program. This program is designed to equip you with the knowledge, skills, and…
Added 1 month ago
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Plant Manager / Contract Manager
Veolia | North America
Toronto, ON · Etobicoke, ON
- Contract
We are seeking an experienced and vision-driven Plant Manager / Contract Manager to lead our facility operations in Toronto.
Added 1 month ago
A
Human Capital Operations Manager
Agropur
Montreal, QC
- Full-time
The Human Capital Operations Manager serves as an influential leader and is responsible for all human resources activities for the Saint-Laurent and Ottawa sites. The incumbent is a…
Added 1 month ago
EI
Project Manager - Bridges
Egis in Canada
Vancouver, BC
- $80,000 to $120,000 CAD / year
- Full-time
Project Manager - Bridges is responsible for leading bridge engineering assignments in Ottawa, Ontario, Canada, overseeing the planning, coordination, and delivery of bridge design and…
Added 1 month ago
FB
Assistant Produce Manager
Farm Boy Inc.
Ottawa, ON
- $20.5 CAD / hour
- Full-time
You’ll work alongside the Department Manager to help deliver standout service and operational excellence that reflect Farm Boy’s commitment to the best fresh shopping experience. Through…
Added 1 month ago
DB
DSW: Store Manager
Designer Brands Canada
London, ON
- Full-time
As a Store Manager at DSW, you will report to the District Manager and lead the store environment, which fosters inclusivity and diverse customer connections. In this role, you will be…
Added 1 month ago
C
Regional Junior Category Manager
Couche-Tard
Laval, QC
- Internship
The Junior Category Manager provides support to the Category and Merchandising Team and vendor partners in everyday functions of their categories. They are responsible for conducting…
Added 1 month ago
EB
Intern - Treasury Analyst, Winter 2027
EQ Bank
Toronto, ON
- Full-time
🎓 Professional development and comprehensive Career Development program
Added 1 month ago
HG
Vice President, Sales & Marketing
Harris Global Business Services (GBS)
ON · Ontario, Canada
- $120,000 to $150,000 CAD / year
- Full-time
Own delivery of new-business revenue targets and the commercial performance of inbound, outbound, and business development motions.
Added 1 month ago
ML
Manager - Quality Assurance
Marshall Land Systems
Moncton, NB
- Full-time
Marshall Land Systems is seeking a Manager – Quality Assurance to join our team in Moncton, NB. Reporting to the Senior Quality Manager, the Manager – Quality Assurance will be responsible…
Added 1 month ago
DU
Learning Platforms Analyst
Dalhousie University
Halifax, NS
- Full-time
The Faculty of Open Learning and Career Development ( OLCD ) develops and delivers innovative and diverse lifelong learning experiences for more than 5000 students annually to help them…
Added 1 month ago
DD
The Shoe Co. - Supervisor Part-time
DSW Designer Shoe Warehouse
Dartmouth, NS
- Part-time
As a (Part-time) Supervisor, you will report to the Store Manager and assist in leading the store environment, which fosters inclusivity and diverse customer connections. In this role, you…
Added 1 month ago
W
Senior Product Manager, Growth
Wayfair
Toronto, ON
- $179,140 to $200,150 CAD / year
- Full-time
…values learning, psychological safety, and intentional career…
Added 1 month ago
KM
Program Manager, Federal Government/Gestionnaire de programme, gouvernement fédéral (Ottawa)
Konica Minolta Business Solutions Canada
Ottawa, ON
- $81,334.84 to $116,917 CAD / year
- Full-time
The Program Manager for Federal Government position with Konica Minolta was created to manage the National Master Standing Offer contract between Konica Minolta (as a a supplier of…
Added 1 month ago
E
Product Manager
Elective
Vancouver, BC
- Full-time
…any dedicated sales or marketing spend. As the first Product Manager at the company, you won't be joining a product org to optimize it. You'll be building one from the ground up on top of a…

Blue J

Manager, Website & Conversion Optimization

Toronto, ON, Canada

$95,000 to $120,000 CAD / year · Full-time

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Job details

Pay: $95,000 to $120,000 CAD / year
Job type: Full-time
Posting language: English
Posted: Sep 8, 2026

Original job description

About Blue J

Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.

A Note on Location

We are excited to meet with qualified candidates and are grateful for everyone's interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in-person meetings 1-2 times a quarter. All candidates must be eligible to work in Canada.

The Opportunity

We're continuing to scale our go-to-market strategy and are looking for a Manager, Website & Conversion Optimization - a technically adept "site producer" who will play a key role in improving how our website supports demand generation, conversion, and growth.

We're looking for a highly analytical, execution-oriented person to own the money pages, site architecture, navigation, page creation, performance, and CRO program that power Blue J's website.

Reporting to the VP of Demand Generation and working closely with the Blue J Brand Team, this high-impact role is ideal for someone who takes initiative, brings a thoughtful and precise approach, and is motivated to continuously improve site performance. Website ownership at Blue J is split by design: this role owns the Demand Generation side of the site, including architecture, page creation, money pages, navigation, CRO experimentation, and performance reporting, while the Brand team owns content, creative, look and feel, and AEO/GEO oversight. You'll work closely with the Brand team, manage our agency relationships (including the technical execution partner), and be a key voice on UX and conversion as we head toward a likely CMS migration and brand refresh.

What Success Looks Like In 12 Months

Measurable improvement in visit-to-trial/demo conversion - a core focus of this role
Increased speed and effectiveness of website experimentation
A scalable measurement framework for digital performance
Sound, scalable website architecture and platform, particularly with a likely CMS migration ahead
Contributions to organic pipeline and AI-search visibility (AEO) are valuable outcomes of the work, while primary ownership of these areas sits with Brand

What You’ll Be Doing

Website Ownership & Execution

Own money pages, site architecture, sitemap, navigation, internal linking, page speed, accessibility, and mobile responsiveness
Build and edit pages directly in Webflow, including landing pages and CMS management; familiarity with HTML is a plus, but not required
Be a key partner on CTAs, funnels, and channel decisions that sit within Marketing, in coordination with Product on the post-signup handoff
Manage vendor and agency relationships, including our technical execution partner, with a focus on building internal capability over time
Bring strong UX/UI judgment to the work - you don't need to be a designer, but you should be comfortable reviewing Figma files through a conversion and user experience lens before they ship

CRO & Experimentation

Own and drive the A/B testing and CRO experimentation roadmap - a primary focus of this role - running experiments directly as well as in partnership with the product-led growth team
Analyze website behaviour using tools such as Microsoft Clarity and heatmaps to identify friction points and optimization opportunities
Develop hypotheses, run experiments, and measure their impact on conversion rates and engagement, starting with a focus on money pages and the homepage
Share learnings and recommendations with the Marketing team and cross-functional stakeholders

Analytics & Performance Reporting

Own Google Analytics (GA4), Google Search Console, and Google Tag Manager for the website
Monitor website, campaign, and funnel metrics using GA4, HubSpot, Search Console, and related tools
Translate data into actionable recommendations that improve digital performance and user experience
Build dashboards and reporting frameworks for Marketing leadership

What You Offer Blue J

7+ years of experience in digital marketing, web marketing, or performance marketing within B2B SaaS, including at least 2 years in a role with similar website ownership and CRO responsibilities
Strong hands-on experience building and editing pages in Webflow
Strong experience with conversion optimization, including owning A/B testing and CRO programs end-to-end
Strong analytics experience, with deep proficiency in GA4, Google Search Console, and Google Tag Manager
Strong project management experience, including managing agency and vendor relationships
Strong UX/UI judgment, with the ability to evaluate designs through a conversion and user experience lens, even without a formal design background
A proactive, detail-oriented approach, with a strong interest in continuously improving website performance
Excellent cross-functional collaboration skills, with the ability to work closely and effectively with Brand
Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends

Nice-to-Haves

Experience supporting or managing complex CMS migrations is strongly preferred, given our current Webflow setup and the potential for a future brand refresh or site rebuild
Familiarity with front-end development, including HTML and CSS
Familiarity with SEO and AEO is a plus and can help strengthen collaboration with the Brand team

What We Offer You

A rare opportunity to to own and implement our end-to-end website and CRO strategy for Blue J
A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
Competitive base salary, stock options, and benefits designed to support you and your family.
Flexibility in how you work: primarily remote, with occasional travel to our Toronto office and conferences as needed.
A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.

The Core Values that Define Our Culture

We are customer-focused
We put team over self
We are pleasant and playful
We are open to better ideas
We move fast and fix things

What To Expect In The Interview Process

We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!

Interview Process

Chat with Natalie, Sr. TA Manager
Meet Stu M, CMO
30-minute deep dive with Amrita M., VP Demand Gen
Meet Jessica F, Demand Generation Manager
Present your case study
Meet Ben, our CEO

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.

How We Use AI In Our Hiring Process

To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.

AI does not make hiring decisions.

Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.

We use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.

Compensation

The base pay range for this role is $95,000 - $120,000 CAD per year.

This is a Level 4 in Blue J’s career level framework. We use levels to define the expected scope, autonomy, impact, decision-making, and experience for each role. Final compensation will be set fairly and thoughtfully based on experience, expertise, and alignment with the role’s responsibilities. While all candidates are expected to bring directly relevant experience, the top of the range is typically reserved for individuals who demonstrate exceptional depth in the role’s core competencies, a strong track record of impact in similar environments, and the ability to operate with a high degree of autonomy from day one.

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More about this job

Responsibilities

Own and optimize the demand generation side of the website, focusing on site architecture, money pages, and conversion rate optimization. Drive the A/B testing roadmap and manage digital performance reporting using GA4 and other analytics tools.

Requirements

Requires 7+ years of experience in digital or performance marketing within B2B SaaS, with at least 2 years of website ownership and CRO experience. Must be proficient in Webflow and the Google Marketing Platform (GA4, GTM, GSC).

Skills

Conversion Rate Optimization
Webflow
GA4
Google Search Console
Google Tag Manager
A/B Testing
UX/UI Judgment
Project Management
B2B SaaS Marketing
Digital Analytics
CMS Management
Demand Generation
Performance Marketing
User Experience
Figma
HubSpot

Benefits

Stock Options
Health Benefits
Flexible Work Arrangement

Visa sponsorship

Not detected in the job text

Hiring contact

Natalie

Keywords

Webflow
CRO
GA4
Google Tag Manager
Google Search Console
A/B Testing
B2B SaaS
Demand Generation
UX/UI
Figma
HubSpot
Microsoft Clarity
Heatmaps
CMS Migration
HTML
CSS
SEO
AEO
GEO
Sitemap
Internal Linking
Mobile Responsiveness
Accessibility
Performance Marketing
Digital Strategy

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