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Added 3 days ago
Sr Project Manager, CPX Bidding
Vestas
Quebec, QC
Added 3 days ago
Area Sales Manager, Pulp & Paper (Greater GTA)
Solenis
ON · Ontario, Canada
Full-time
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food…
Added 3 days ago
Senior Financial Analyst, Procurement
Bimbo Canada
Toronto, ON · Etobicoke, ON
Full-time
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more…
Added 3 days ago
Area Sales Manager, Pulp & Paper (Greater GTA)
Solenis
Mississauga, ON
Full-time
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food…
Added 4 days ago
Sr. Tax Analyst
Discovery Mining Ltd
Toronto, ON
Full-time
…an experienced team, dedicated to being a highly profitable producer of precious metals that generates superior returns, delivers substantial social-economic benefits and meets the highest…
Added 6 days ago
Sr. Asset Accountant
Urban Grid Solar Projects, LLC
Gatineau, QC
Full-time
Urban Grid is a leading independent power producer (IPP) delivering reliable, utility-scale solar and storage solutions to help meet America’s unprecedented energy demand. We develop, own…
Added 6 days ago
Sr. Asset Accountant
Urban Grid
Gatineau, QC
Full-time
Urban Grid is a leading independent power producer (IPP) delivering reliable, utility-scale solar and storage solutions to help meet America's unprecedented energy demand. We develop, own…
Added 11 days ago
Manager, Website & Conversion Optimization
Blue J
Toronto, ON
$95,000 to $120,000 CAD / year
Full-time
…Website & Conversion Optimization - a technically adept "site producer" who will play a key role in improving how our website supports demand generation, conversion, and…
Added 15 days ago
Producer, CBC News Podcasts, English Services, (On-site)
CBC/Radio-Canada
Ottawa, ON
Full-time
CBC News Podcasts is looking for an experienced Producer with a passion for CBC’s news storytelling. This work supports the CBC News Podcasting strategy, which exists to reach new audiences…
Added 15 days ago
Producer, CBC News Podcasts, English Services, (On-site)
Radio-Canada
Ottawa, ON
Full-time
CBC News Podcasts is looking for an experienced Producer with a passion for CBC’s news storytelling. This work supports the CBC News Podcasting strategy, which exists to reach new audiences…
Added 16 days ago
Senior Director of Development
Neshama Entertainment
Toronto, ON
Full-time
● Co-Management of one or more producer overall deals on behalf of the studio, cultivating new business with the contracted producers.
Added 16 days ago
Producer, CBC News Podcasts, English Services, (On-site)
CBC/Radio-Canada
Ottawa, ON
Full-time
CBC News Podcasts is looking for an experienced Producer with a passion for CBC’s news storytelling. This work supports the CBC News Podcasting strategy, which exists to reach new audiences…
Added 16 days ago
Analytical Technician
CarbonCure Technologies
Dartmouth, NS
Full-time
…and that impact grows with every truckload of concrete our producer partners supply in their markets. CarbonCure’s cutting-edge research and innovation have also garnered global recognition…
Added 19 days ago
Senior IT Technical Support Specialist
Allied Gold Corporation
Toronto, ON
Full-time
Allied Gold is a Canadian-based gold producer with a significant growth profile and mineral endowment which operates a portfolio of three producing assets and other development projects…
Added 23 days ago
Senior Finance Manager
Bimbo Canada
Toronto, ON · Etobicoke, ON
Full-time
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more…
Added 23 days ago
Junior Producer
Knix
Toronto, ON
Full-time
The Junior Producer serves as a key supporting role for the Knix Creative team by coordinating end-to-end e-commerce photo shoots and supporting on the brand’s larger campaign shoots.…
Added 23 days ago
Junior Producer
Knix
Toronto, ON
Full-time
The Junior Producer serves as a key supporting role for the Knix Creative team by coordinating end-to-end e-commerce photo shoots and supporting on the brand’s larger campaign shoots.…
Added 26 days ago
Sr. Manager, Enterprise System
Allied Gold Corporation
Toronto, ON
Full-time
Allied Gold is a Canadian-based gold producer with a significant growth profile and mineral endowment which operates a portfolio of three producing assets and other development projects…
Added 24 days ago
Executive Vice President, Walker Environmental Group
Walker
Niagara Falls, ON
Full-time
…materials and services. It is the largest independent aggregate producer in Ontario, offering a full range of crushed limestone, sand and gravel products with locations in the Niagara,…
Added 1 month ago
Agricultural Advisor Liaison (Fixed Term)
Ontario Soil and Crop Improvement Association
Guelph, ON
Full-time · Temporary
…have practical, current and consistent information to support producer decision-making and adoption of best management practices…
Added 1 month ago
Sr. Financial Analyst, Financial Reporting
Allied Gold Corporation
Toronto, ON
Full-time
Allied Gold is a Canadian-based gold producer with a significant growth profile and mineral endowment which operates a portfolio of three producing assets and other development projects…
Added 1 month ago
Sr. Corporate Accountant
Allied Gold Corporation
Toronto, ON
Full-time
Allied Gold is a Canadian-based gold producer with a significant growth profile and mineral endowment which operates a portfolio of three producing assets and other development projects…
Added 1 month ago
Sr. Counsel [Hybrid]
EDF power solutions
Toronto, ON · Montreal, QC · ON-Toronto US-CA-San Diego US-TX-Houston US-MN-Bloomington CA-QC-Montréal
Full-time
…Mexico since 1987. We are a market-leading independent power producer and service provider, serving utilities, corporations, industries, communities, institutions, and investors with…
Added 1 month ago
Sr. Business Development Specialist - Origination (Based in Saudi Arabia)
aramco
Toronto, ON
Full-time
…with among the lowest Upstream carbon intensities of any major…
Added 1 month ago
Sr. Engineer, Ontario Sawmills
Domtar Products
Thunder Bay, ON
$105,000 to $120,000 CAD / year
Domtar is a leading producer of pulp, paper, packaging, tissue and wood products. Through our focus on safety and sustainability, as well as our commitment to operational excellence and our…

Blue J

Manager, Website & Conversion Optimization

Toronto, ON, Canada

Pay: $95,000 to $120,000 CAD / year
Job type: Full-time
Apply by: Oct 4, 2026
Posting language: English
Posted: Sep 8, 2026

Apply About employer

Applications open in a new tab.

Original job description

About Blue J

Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.

A Note on Location

We are excited to meet with qualified candidates and are grateful for everyone's interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in-person meetings 1-2 times a quarter. All candidates must be eligible to work in Canada.

The Opportunity

We're continuing to scale our go-to-market strategy and are looking for a Manager, Website & Conversion Optimization - a technically adept "site producer" who will play a key role in improving how our website supports demand generation, conversion, and growth.

We're looking for a highly analytical, execution-oriented person to own the money pages, site architecture, navigation, page creation, performance, and CRO program that power Blue J's website.

Reporting to the VP of Demand Generation and working closely with the Blue J Brand Team, this high-impact role is ideal for someone who takes initiative, brings a thoughtful and precise approach, and is motivated to continuously improve site performance. Website ownership at Blue J is split by design: this role owns the Demand Generation side of the site, including architecture, page creation, money pages, navigation, CRO experimentation, and performance reporting, while the Brand team owns content, creative, look and feel, and AEO/GEO oversight. You'll work closely with the Brand team, manage our agency relationships (including the technical execution partner), and be a key voice on UX and conversion as we head toward a likely CMS migration and brand refresh.

What Success Looks Like In 12 Months

Measurable improvement in visit-to-trial/demo conversion - a core focus of this role
Increased speed and effectiveness of website experimentation
A scalable measurement framework for digital performance
Sound, scalable website architecture and platform, particularly with a likely CMS migration ahead
Contributions to organic pipeline and AI-search visibility (AEO) are valuable outcomes of the work, while primary ownership of these areas sits with Brand

What You’ll Be Doing

Website Ownership & Execution

Own money pages, site architecture, sitemap, navigation, internal linking, page speed, accessibility, and mobile responsiveness
Build and edit pages directly in Webflow, including landing pages and CMS management; familiarity with HTML is a plus, but not required
Be a key partner on CTAs, funnels, and channel decisions that sit within Marketing, in coordination with Product on the post-signup handoff
Manage vendor and agency relationships, including our technical execution partner, with a focus on building internal capability over time
Bring strong UX/UI judgment to the work - you don't need to be a designer, but you should be comfortable reviewing Figma files through a conversion and user experience lens before they ship

CRO & Experimentation

Own and drive the A/B testing and CRO experimentation roadmap - a primary focus of this role - running experiments directly as well as in partnership with the product-led growth team
Analyze website behaviour using tools such as Microsoft Clarity and heatmaps to identify friction points and optimization opportunities
Develop hypotheses, run experiments, and measure their impact on conversion rates and engagement, starting with a focus on money pages and the homepage
Share learnings and recommendations with the Marketing team and cross-functional stakeholders

Analytics & Performance Reporting

Own Google Analytics (GA4), Google Search Console, and Google Tag Manager for the website
Monitor website, campaign, and funnel metrics using GA4, HubSpot, Search Console, and related tools
Translate data into actionable recommendations that improve digital performance and user experience
Build dashboards and reporting frameworks for Marketing leadership

What You Offer Blue J

7+ years of experience in digital marketing, web marketing, or performance marketing within B2B SaaS, including at least 2 years in a role with similar website ownership and CRO responsibilities
Strong hands-on experience building and editing pages in Webflow
Strong experience with conversion optimization, including owning A/B testing and CRO programs end-to-end
Strong analytics experience, with deep proficiency in GA4, Google Search Console, and Google Tag Manager
Strong project management experience, including managing agency and vendor relationships
Strong UX/UI judgment, with the ability to evaluate designs through a conversion and user experience lens, even without a formal design background
A proactive, detail-oriented approach, with a strong interest in continuously improving website performance
Excellent cross-functional collaboration skills, with the ability to work closely and effectively with Brand
Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends

Nice-to-Haves

Experience supporting or managing complex CMS migrations is strongly preferred, given our current Webflow setup and the potential for a future brand refresh or site rebuild
Familiarity with front-end development, including HTML and CSS
Familiarity with SEO and AEO is a plus and can help strengthen collaboration with the Brand team

What We Offer You

A rare opportunity to to own and implement our end-to-end website and CRO strategy for Blue J
A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
Competitive base salary, stock options, and benefits designed to support you and your family.
Flexibility in how you work: primarily remote, with occasional travel to our Toronto office and conferences as needed.
A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.

The Core Values that Define Our Culture

We are customer-focused
We put team over self
We are pleasant and playful
We are open to better ideas
We move fast and fix things

What To Expect In The Interview Process

We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!

Interview Process

Chat with Natalie, Sr. TA Manager
Meet Stu M, CMO
30-minute deep dive with Amrita M., VP Demand Gen
Meet Jessica F, Demand Generation Manager
Present your case study
Meet Ben, our CEO

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.

How We Use AI In Our Hiring Process

To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.

AI does not make hiring decisions.

Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.

We use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.

Compensation

The base pay range for this role is $95,000 - $120,000 CAD per year.

This is a Level 4 in Blue J’s career level framework. We use levels to define the expected scope, autonomy, impact, decision-making, and experience for each role. Final compensation will be set fairly and thoughtfully based on experience, expertise, and alignment with the role’s responsibilities. While all candidates are expected to bring directly relevant experience, the top of the range is typically reserved for individuals who demonstrate exceptional depth in the role’s core competencies, a strong track record of impact in similar environments, and the ability to operate with a high degree of autonomy from day one.

Apply About employer

More about this job

Responsibilities

Own and optimize the demand generation side of the website, focusing on site architecture, money pages, and conversion rate optimization. Drive the A/B testing roadmap and manage digital performance reporting using GA4 and other analytics tools.

Requirements

Requires 7+ years of experience in digital or performance marketing within B2B SaaS, with at least 2 years of website ownership and CRO experience. Must be proficient in Webflow and the Google Marketing Platform (GA4, GTM, GSC).

Skills

Conversion Rate Optimization
Webflow
GA4
Google Search Console
Google Tag Manager
A/B Testing
UX/UI Judgment
Project Management
B2B SaaS Marketing
Digital Analytics
CMS Management
Demand Generation
Performance Marketing
User Experience
Figma
HubSpot

Benefits

Stock Options
Health Benefits
Flexible Work Arrangement

Visa sponsorship

Not detected in the job text

Hiring contact

Natalie

Keywords

Webflow
CRO
GA4
Google Tag Manager
Google Search Console
A/B Testing
B2B SaaS
Demand Generation
UX/UI
Figma
HubSpot
Microsoft Clarity
Heatmaps
CMS Migration
HTML
CSS
SEO
AEO
GEO
Sitemap
Internal Linking
Mobile Responsiveness
Accessibility
Performance Marketing
Digital Strategy

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