Conseiller(ère), Centre d’investissement

A client-focused role, committed to managing and growing client relationships through the delivery of service and advice. Responsible for building, managing and growing a portfolio of mass affluent client relationships through holistic financial planning, investment advice, and proactive business development. The advisor partners closely with Private Wealth, branch, and referral teams to acquire, retain, and deepen relationships with mass affluent households ($100K to $1MM investable assets), with primary emphasis on clients under $500K.

This role serves clients with sophisticated but scalable advice needs, helping them achieve their financial goals through investment management, retirement planning, tax-efficient strategies, budgeting support, and select insurance solutions. Advisors are expected to drive asset growth through client referrals, client migration opportunities, and strategic relationship-building activities while delivering an exceptional client experience.

Key Accountabilities

Client Relationship Management

• Build trusted, long-term relationships with mass affluent individuals and households.
• Deliver personalized financial advice and investment guidance aligned to clients' objectives, risk tolerance, and life-stage needs.
• Conduct comprehensive discovery and financial planning conversations covering retirement, wealth accumulation, cash flow management, and other client priorities.
• Educate clients on investment strategies, portfolio construction, managed solutions, associated risks, and performance expectations.
• Deliver a consistent and exceptional client experience through proactive service, regular reviews, and ongoing relationship management.
• Retain and grow existing client relationships through effective advice and service delivery.
  
  
  

Business Development & Portfolio Growth

• Develop and execute strategies to acquire new assets and deepen wallet share within assigned client portfolios.
• Generate new business through client referrals, internal partnerships, and targeted business development activities.
• Leverage firm-sponsored client migration programs to onboard and develop relationships with eligible clients.
• Identify opportunities to consolidate off-book assets and strengthen overall client relationships.
• Build and maintain relationships with internal referral partners across retail banking, Private Wealth, and other business units.
• Support achievement of growth objectives related to assets under management, revenue, and client acquisition.
  
  
  

Investment Advice & Financial Planning

• Develop and recommend investment strategies using managed solutions, ETFs, mutual funds, individual securities, and other approved wealth management solutions.
• Provide holistic financial planning and advice, including retirement planning, tax-efficient investing, budgeting support, and select insurance solutions.
• Monitor client portfolios and provide proactive recommendations based on changing market conditions and client circumstances.
• Explain complex financial concepts in a clear and engaging manner.
• Ensure recommendations are suitable, compliant, and aligned with regulatory requirements.
  
  
  

Collaboration & Partnership

• Collaborate with branch, Private Wealth, and specialist partners to deliver integrated client solutions.
• Identify opportunities to refer clients requiring specialized services such as Private Banking, advanced wealth planning, insurance, trusts, estate planning, or high-net-worth advisory solutions.
• Work closely with sales leaders and support teams to improve advisor productivity and client outcomes.
• Contribute to a culture of collaboration, client-centricity, and continuous improvement.
  
  
  

Risk & Compliance

• Conduct all sales and service activities in accordance with regulatory requirements, firm policies, and industry standards.
• Maintain accurate client records and documentation.
• Protect the confidentiality of client and organizational information.
• Escalate complex client situations and risk concerns as appropriate.
• Adhere to all regulatory, compliance, and risk management requirements.
  
  
  

Success Measures

• Client retention and satisfaction.
• Financial planning activity and client engagement.
• Referral generation and referral conversion.
• Revenue growth and profitability.
• Compliance and risk management outcomes.
• Collaboration with internal partners.
• Growth in assets under management.
• New asset acquisition and asset consolidation.
  
  
  

Qualifications

Education & Experience

• Typically 5-10 years of relevant investment advisory, wealth management, financial planning, or related experience.
• Post-secondary education in business, finance, economics, or a related discipline, or equivalent combination of education and experience.
• Experience managing and growing client relationships within the mass affluent or emerging affluent segment is preferred.
• Proven track record of business development and relationship growth.
  
  
  

Licensing & Professional Designations

• Canadian Securities Course (CSC).
• Conduct and Practices Handbook (CPH).
• Wealth Management Essentials (WME), or willingness to complete within a specified time frame.
• Completion of all applicable continuing education requirements.
• Professional Financial Planning (PFP), CFP, or willingness to obtain preferred.
  
  
  

Knowledge & Skills

• Strong investment and wealth management expertise.
• Financial planning and needs-based advisory skills.
• Business development and client acquisition capabilities.
• Relationship management and networking skills.
• Strong communication, presentation, and influence skills.
• Analytical and problem-solving abilities.
• Data-driven decision-making capability.
• Ability to work independently while collaborating effectively across teams.
• Strong understanding of regulatory and compliance requirements.