The Customer Segments, Personal Banking team is responsible for defining, developing, and executing cross-functional, customer-centric strategies that drive Personal Banking customer acquisition, growth, and retention while supporting key business priorities.
As a key member of the New to Canada and Customer Growth team, the Manager, Community Partnerships & Business Development will be responsible for developing and executing community partnerships, sponsorships, events, and engagement strategies primarily focused on the
South Asian market within the Greater Vancouver Area (GVA).
The Manager, Community Partnerships & Business Development will play a key role in growing BMO’s market share and strengthening its presence within the South Asian community. This will be accomplished by building meaningful relationships with community organizations, business associations, Centres of Influence, cultural networks, community leaders, and other strategic partners.
Working closely with Regional Banking leadership, branch teams, Business Banking, Wealth Management, and corporate partners, the Manager, Community Partnerships & Business Development will identify and deliver opportunities that generate leads, increase customer acquisition, deepen client relationships, and promote BMO’s broader value proposition.
The successful candidate will build specialized knowledge of the South Asian market and become a subject matter expert in community engagement, partnership development, lead generation, and customer acquisition. The ability to translate community relationships and market opportunities into measurable business results will be key to success in this role.
A typical workday may include:
- Working closely with Personal and Business Banking Regional Leaders to develop and execute a community engagement, sponsorship, and partnership plan aligned with regional customer growth priorities.
- Developing and executing strategies to grow BMO’s market share and strengthen its presence within the South Asian community, with a particular focus on the Greater Vancouver Area.
- Identifying, developing, and maintaining relationships with community leaders, business associations, cultural organizations, non-profit organizations, educational institutions, referral partners, and Centres of Influence.
- Leading BMO’s involvement in large-scale South Asian community events and sponsorships, as well as select additional events and partnership opportunities where appropriate.
- Identifying sponsorships, partnerships, and community initiatives that enhance BMO’s visibility, reputation, and relevance within the South Asian market.
- Establishing proactive community outreach to increase awareness of BMO’s products, services, customer offers, and New to Canada solutions.
- Representing BMO at key community, cultural, business, sponsorship, and networking events throughout the Greater Vancouver Area.
- Creating speaking, networking, and relationship-building opportunities that promote BMO’s broader value proposition and deepen client and community relationships.
- Developing and maintaining a strategic engagement plan for key community leaders, organizations, and referral partners.
- Consulting with community partners, Centres of Influence, and Regional Personal and Business Banking Leaders to identify and execute market development opportunities.
- Supporting branch teams in preparing for and participating in community events, partnership meetings, presentations, and business development opportunities.
- Collaborating with branch leaders and frontline teams to generate leads, facilitate referrals, and convert opportunities into new customer relationships.
- Partnering closely with Business Banking and Wealth Management teams to identify and facilitate referrals, bring partners into appropriate community events, and present BMO’s broader capabilities to prospective and existing clients.
- Collaborating with New to Canada Market Ambassadors and branch teams to build community engagement and customer acquisition capabilities.
- Supporting international student and campus partnership initiatives within British Columbia, with a focus on the Greater Vancouver Area, and communicating results to key stakeholders.
- Providing coaching and guidance to branch teams on community engagement, customer acquisition, lead management, partnership development, and relationship-building best practices.
- Monitoring and reporting on customer acquisition, lead generation, branch referrals, products per customer, balances, and other relevant business outcomes.
- Tracking weekly, monthly, and quarterly activities and outcomes, including community engagements, partnership development, branch referrals, leads, new customer acquisitions, Personal and Premium Client opportunities, and cross-sell opportunities.
- Gathering and sharing feedback from the field to enhance customer value propositions, community strategies, and customer acquisition approaches, with customer needs, competitive activity, market potential, and profitability in mind.
- Sharing market intelligence regarding emerging South Asian community trends, customer needs, competitor activity, and potential business development opportunities.
- Supporting the continued innovation and evolution of Personal Banking products, services, customer offers, and community engagement strategies.
- Acting as a key liaison between regional stakeholders and corporate partners to ensure alignment with Customer Growth, New to Canada, and broader strategic priorities.
Knowledge, Skills, And Qualifications
- A bachelor’s degree or an equivalent combination of education and relevant business experience.
- At least seven years of relevant experience in business development, partnership management, community engagement, customer acquisition, sales leadership, or a related field.
- Demonstrated experience working with South Asian communities, organizations, business associations, cultural networks, or community leaders within the Greater Vancouver Area is strongly preferred.
- Strong knowledge of the South Asian community and business landscape within the Greater Vancouver Area.
- Demonstrated ability to develop trusted relationships within diverse communities and cultural networks.
- Proven track record of developing, negotiating, and managing partnerships that deliver measurable customer and business outcomes.
- Experience planning and executing community events, sponsorship activations, outreach programs, or market development initiatives.
- Strong understanding of customer acquisition, lead generation, referral management, and relationship-deepening strategies.
- Ability to influence, collaborate with, and lead diverse and cross-functional stakeholder groups.
- Strong relationship-building, networking, consulting, and stakeholder-management capabilities.
- Solid leadership skills and the ability to provide coaching and guidance to branch teams and business partners.
- Excellent verbal and written communication, facilitation, and presentation skills.
- Strong active listening and coaching skills.
- Comfort interpreting customer, segment, and market data to identify trends, opportunities, and business insights.
- Experience tracking activities, measuring outcomes, and communicating results to senior stakeholders.
- Resilience and adaptability in the face of ambiguity, evolving priorities, or setbacks.
- Ability to work independently, manage multiple priorities, and remain organized in a dynamic environment.
- Advanced Microsoft Word, Excel, and PowerPoint skills.
- Strong social selling and professional networking capabilities.
- The role is based in the Greater Vancouver Area, with regular in-person engagement across the market.
- Five days per week in the office or market and approximately 40% local travel required. Mileage is compensated in accordance with applicable policies.
Key Performance Measures
The primary measure of success for this role will be core customer acquisition.
Performance will also be assessed through activity and outcome tracking, including:
- Growth in BMO’s presence and market share within the South Asian community.
- New customer acquisitions.
- Qualified lead generation.
- Branch referral generation and conversion.
- Personal and Premium Client opportunities.
- Business Banking and Wealth Management referrals.
- Cross-sell and relationship-deepening opportunities.
- Community partnership and stakeholder development.
- Effectiveness of sponsorships, events, and community activations.
- Weekly, monthly, and quarterly activity and outcome reporting.
- Contribution to regional Customer Growth and New to Canada priorities.
Key Relationships
Working closely with:
- Regional Banking Leadership.
- Branch Leaders and frontline teams.
- Business Banking partners.
- Wealth Management partners.
- Customer Segments and Customer Growth teams.
- New to Canada partners and Market Ambassadors.
- South Asian community organizations and business associations.
- Centres of Influence and referral partners.
- Cultural and non-profit organizations.
- Educational institutions.
- Sponsorship and event partners.
- Community, cultural, and business leaders.
This role offers a unique opportunity to directly influence BMO’s growth within the South Asian market by building meaningful community relationships, executing high-impact partnerships and events, generating new business opportunities, and strengthening BMO’s presence throughout the Greater Vancouver Area.
Salary:
$70,000.00 - $150,000.00
Pay Type:
Salaried
The above represents BMO Financial Group’s pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
About Us
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
