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Added 12 mins ago
Sr Prinicipal Risk
Hatch
Mississauga, ON
Reporting to the Engagement Manager and functionally to the Global Director, Risk Solutions, the Principal Risk Specialist will work closely with clients and engagement teams in different…
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Spécialiste Support & Distribution / Support & Distribution Specialist
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Full-time · Temporary
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Cook
Inuvialuit Regional Corporation
Inuvik, NT
…fast-paced kitchen environment. Reporting to the Chef or Kitchen Manager, the Cook ensures that meals are prepared efficiently, safely, and to the satisfaction of customers. This role…
Added 12 mins ago
Senior IT Project Technician | Technicien·ne sénior·e Projets IT
Behaviour Interactive
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Strong hands-on Microsoft Intune / Endpoint Manager administration including, compliance policies, application creation/deployment, provisioning, and reporting.
Added 12 mins ago
Research and Innovation Assistant
Niagara College
Welland, ON
Part-time
Reporting to the Manager, Finance Operations and Compliance, the successful candidate will provide clerical, administrative and compliance support to the to the Research and Innovation…
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Senior Procurement Officer
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Reporting to the Manager Procurement Goods & Services, the Senior Procurement Officer supervises the Procurement Officers and leads the delivery of procurement services. The position…
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Project Coordinator
QPS Evaluation Services Inc
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$60,000 to $78,000 CAD / year
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…join our growing team. Reporting directly to the Business Line Manager, this role plays a critical part in ensuring the successful execution of certification and testing projects from…
Added 12 mins ago
Design Manager
FCC Canada
Toronto, ON
We are looking for a Design Manager to join our FCC Canada team assigned to the Scarborough Transit Connect project. This position in Scarbrough, ON
Added 12 mins ago
Physical Therapist Degree
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Job Description: Reporting to the Manager, the Physical Therapist – Degree is responsible for participating in program planning, development, organization and delivery of therapy services…
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Account Executive
Operto Guest Technologies
Vancouver, BC
$75,000 to $90,000 CAD / year
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Convert qualified opportunities into customers: Partner with SDRs and the Sales Manager to rapidly engage Sales Qualified Leads (SQLs), conduct discovery, deliver compelling demonstrations,…
Added 12 mins ago
Retail Supervisor
FRASER VALLEY BUILDING SUPPLIES INC.
Abbotsford, BC
$22 to $25 CAD / hour
Full-time
…manage department performance, make recommendations to the Store Manager, and handle the day-to-day decisions that keep things running smoothly. It suits someone who is confident leading…
Added 12 mins ago
Finance Manager - Parkland Chrysler Dodge Jeep Ram
AutoCanada Inc.
Spruce Grove, AB
$190,000 to $240,000 CAD / year
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The Automotive Finance Manager is responsible for overseeing the finance and insurance (F&I) department, managing vehicle sales financing, insurance products, and ensuring compliance with…
Added 26 mins ago
Accounting assistant
Archer
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Reporting to the Accounting Manager, this position provides analytical and operational support essential to the smooth running of the accounting department. It involves carrying out all…
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Indigenous Cultural Engagement Coordinator
Carleton University
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Added 26 mins ago
Manager, Global Event
Robertson & Company Ltd.
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Project Manager - Cyber Security
2iSolutions Inc.
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Added 26 mins ago
Medical Radiation Technologist (CT & X-Ray)
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Communicates issues and concerns to the Manager.
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Medical Radiation Technologist (CT & X-Ray)
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Alliston, ON
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Communicates issues and concerns to the Manager.
Added 26 mins ago
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
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Communicates issues and concerns to the Manager.
Added 26 mins ago
Spécialiste Support & Distribution / Support & Distribution Specialist
LANDR
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Added 26 mins ago
Associate Manager - Field Integration
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…budget, and according to corporate standards. The Associate Manager – Field Integration is responsible for supporting the successful execution of retail transformation initiatives and…
Added 26 mins ago
Site Activation Specialist French Speaker - Sponsor dedicated - Office Based in Montreal
Syneos Health
Montreal, QC
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…country rules with moderate oversight from the SSU Country Manager. Works within the forecasted submission/approval timelines and ensures they are complied with and tracks milestone…
Added 26 mins ago
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
Internship
Communicates issues and concerns to the Manager.
Added 26 mins ago
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 26 mins ago
Senior Project Manager
GlobalVariable
Aurora, ON
$90 to $95 CAD / hour
Contract

BMO

Senior Manager, Next Best Offer

Toronto, ON, Canada
BMOPLACE, Canada

Pay: $85,500.00 - $185,000.00
Job type: Full-time
Apply by: Oct 10, 2026
Posting language: English
Posted: Sep 24, 2026

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Applications open in a new tab.

Original job description

Application Deadline:

10/09/2026

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

This is a hybrid 16 month contract role requiring a minimum of 3 days in the Toronto office

We are seeking a Senior Manager, NBO to play a critical bridging role between Business, Marketing Technology, and advanced analytics/AI teams. This leader will help design, operationalize, and scale personalized customer engagement by translating business strategy into actionable decisioning frameworks and technical execution. This role is ideal for a hybrid strategist–operator who understands both how modern MarTech + AI ecosystems enable real-time decisioning at scale, and how to operationalize decision logic within execution platforms.

Responsibility & Accountabilities:

Bridge Business Strategy to Decisioning Execution

Act as the business-lead on project that advances our capabilities to deliver ecosystem that enhances marketing effectiveness across all channels, including emerging channels
Act as key connector across MarTech teams; Data & Analytics, ML/AI decisioning teams, Technology and Marketing Operations
Help evolve capabilities such as: Real-time signals and intent capture, Rules-based + AI-driven decisioning frameworks
Contribute to the design and evolution of customer decisioning processes, including: Trigger identification, Offer and action prioritization, Contact and engagement policies
Work closely with marketing operations and technology teams to operationalize decision logic within execution platforms
Advocate for closed-loop measurement and continuous optimization

Enable Personalized Customer Experiences

Support delivery of more contextual, relevant interactions
Ensure alignment between customer signals, decisioning logic, and channel execution
Contribute to improving consistency of personalization across touchpoints

Support Measurement and Optimization

Partner with analytics teams to track and interpret performance
Support test-and-learn initiatives to improve engagement outcomes and measure impact of NBO/NBA
Use insights to refine targeting and prioritization approaches

Collaborate and Influence

Work cross-functionally to align priorities across multiple teams
Communicate complex concepts in a clear, business-friendly way
Contribute to evolving customer decisioning practices and ways of working

Qualifications:

Experience:

6–10+ years in marketing strategy, CRM, customer optimization, or MarTech
Strong experience in financial services or highly regulated industries
Proven experience working across: Business teams (Product, Sales, Channels), Technology / MarTech platforms, Data science / analytics teams

Core Skills:

>Deep understanding of:

Next Best Action / Offer frameworks
Customer lifecycle marketing and omni-channel engagement
Decisioning logic (rules + AI models)

>Experience with platforms such as:

Salesforce Marketing Cloud, Adobe,
Or similar Campaign management / decisioning tools (e.g., Pega, custom engines)

>Strong ability to translate between business requirements and technical implementation

>Leadership & Collaboration

>Analytical & Strategic Skills

>Ability to define value drivers and build business case

Nice to have:

>Exposure to Next Best Action / Offer concepts or decisioning frameworks

>Familiarity with AI/ML-driven marketing or personalization approaches, identity resolution and consent driven marketing

>Experience supporting Champion/Challenger or Optimization Programs

>Experience integrating decisioning with Digital Asset Management (DAM) and content system

Salary:

$85,500.00 - $185,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

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More about this job

Responsibilities

Lead cross-functional efforts to translate business and marketing strategy into customer decisioning frameworks and operationalize them across marketing technology and execution platforms. Support personalized omnichannel experiences, performance measurement, testing, and continuous optimization of next-best-offer and next-best-action programs.

Requirements

The role seeks 6–10+ years of experience in marketing strategy, CRM, customer optimization, or MarTech, with strong experience in financial services or another regulated industry. Candidates should understand customer decisioning and omnichannel marketing, have experience with marketing and campaign platforms, and be able to translate business needs into technical implementation while collaborating across business, technology, and analytics teams.

Skills

Next Best Action And Offer Frameworks
Customer Lifecycle Marketing
Omnichannel Engagement
Decisioning Logic
Rules-Based Decisioning
AI-Driven Decisioning
Salesforce Marketing Cloud
Adobe Marketing Platforms
Campaign Management
MarTech
Marketing Strategy
Customer Optimization
Data Analytics
Cross-Functional Leadership
Business Case Development
Test-And-Learn Optimization

Benefits

Health Insurance
Tuition Reimbursement
Accident Insurance
Life Insurance
Retirement Savings Plans
Performance-Based Incentives
Discretionary Bonuses

Visa sponsorship

Not detected in the job text

Keywords

Next Best Offer
Next Best Action
Customer Decisioning
Marketing Technology
MarTech
Customer Lifecycle Marketing
Omnichannel Engagement
Personalization
Real-Time Decisioning
Customer Signals
Intent Capture
Rules-Based Decisioning
AI-Driven Decisioning
Machine Learning
Marketing Operations
Salesforce Marketing Cloud
Adobe
Pega
Campaign Management
Decisioning Engines
Closed-Loop Measurement
Test-And-Learn
Champion/Challenger Optimization
Identity Resolution
Consent-Driven Marketing
Digital Asset Management
Content Systems
Financial Services
Customer Optimization
Business Case Development

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