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Added 9 mins ago
Assistant Manager, Guest Experience | Place Ste-Foy
lululemon
Quebec, QC
Full-time
Added 9 mins ago
Wealth Associate
National Bank of Canada
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Full-time
Analyze client accounts to prepare for activities that support wealth advisors in their business development
Added 10 mins ago
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customer Experience Associate
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[Montréal] - Loan Operations Administrator (hybrid)
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Added 12 mins ago
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Added 12 mins ago
Mortgage Specialist
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Added 12 mins ago
Mortgage Specialist
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Private Wealth Administrative Assistant, Winter 2027 (Co-op/Internship) - 4 months
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Added 26 mins ago
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Added 26 mins ago
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Added 26 mins ago
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Added 26 mins ago
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Added 26 mins ago
Office Manager & Marketing Coordinator (12-month contract)
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Toronto, ON
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Contract
Our client is a leading commercial real estate developer based in downtown Toronto, seeking an Office Manager & Marketing Coordinator on a 12-month contract basis to join their lean,…

BMO

Senior Manager, Next Best Offer

Toronto, ON, Canada
BMOPLACE, Canada

Pay: $85,500.00 - $185,000.00
Job type: Full-time
Apply by: Oct 10, 2026
Posting language: English
Posted: Sep 24, 2026

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Applications open in a new tab.

Original job description

Application Deadline:

10/09/2026

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

This is a hybrid 16 month contract role requiring a minimum of 3 days in the Toronto office

We are seeking a Senior Manager, NBO to play a critical bridging role between Business, Marketing Technology, and advanced analytics/AI teams. This leader will help design, operationalize, and scale personalized customer engagement by translating business strategy into actionable decisioning frameworks and technical execution. This role is ideal for a hybrid strategist–operator who understands both how modern MarTech + AI ecosystems enable real-time decisioning at scale, and how to operationalize decision logic within execution platforms.

Responsibility & Accountabilities:

Bridge Business Strategy to Decisioning Execution

Act as the business-lead on project that advances our capabilities to deliver ecosystem that enhances marketing effectiveness across all channels, including emerging channels
Act as key connector across MarTech teams; Data & Analytics, ML/AI decisioning teams, Technology and Marketing Operations
Help evolve capabilities such as: Real-time signals and intent capture, Rules-based + AI-driven decisioning frameworks
Contribute to the design and evolution of customer decisioning processes, including: Trigger identification, Offer and action prioritization, Contact and engagement policies
Work closely with marketing operations and technology teams to operationalize decision logic within execution platforms
Advocate for closed-loop measurement and continuous optimization

Enable Personalized Customer Experiences

Support delivery of more contextual, relevant interactions
Ensure alignment between customer signals, decisioning logic, and channel execution
Contribute to improving consistency of personalization across touchpoints

Support Measurement and Optimization

Partner with analytics teams to track and interpret performance
Support test-and-learn initiatives to improve engagement outcomes and measure impact of NBO/NBA
Use insights to refine targeting and prioritization approaches

Collaborate and Influence

Work cross-functionally to align priorities across multiple teams
Communicate complex concepts in a clear, business-friendly way
Contribute to evolving customer decisioning practices and ways of working

Qualifications:

Experience:

6–10+ years in marketing strategy, CRM, customer optimization, or MarTech
Strong experience in financial services or highly regulated industries
Proven experience working across: Business teams (Product, Sales, Channels), Technology / MarTech platforms, Data science / analytics teams

Core Skills:

>Deep understanding of:

Next Best Action / Offer frameworks
Customer lifecycle marketing and omni-channel engagement
Decisioning logic (rules + AI models)

>Experience with platforms such as:

Salesforce Marketing Cloud, Adobe,
Or similar Campaign management / decisioning tools (e.g., Pega, custom engines)

>Strong ability to translate between business requirements and technical implementation

>Leadership & Collaboration

>Analytical & Strategic Skills

>Ability to define value drivers and build business case

Nice to have:

>Exposure to Next Best Action / Offer concepts or decisioning frameworks

>Familiarity with AI/ML-driven marketing or personalization approaches, identity resolution and consent driven marketing

>Experience supporting Champion/Challenger or Optimization Programs

>Experience integrating decisioning with Digital Asset Management (DAM) and content system

Salary:

$85,500.00 - $185,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

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More about this job

Responsibilities

Lead cross-functional efforts to translate business and marketing strategy into customer decisioning frameworks and operationalize them across marketing technology and execution platforms. Support personalized omnichannel experiences, performance measurement, testing, and continuous optimization of next-best-offer and next-best-action programs.

Requirements

The role seeks 6–10+ years of experience in marketing strategy, CRM, customer optimization, or MarTech, with strong experience in financial services or another regulated industry. Candidates should understand customer decisioning and omnichannel marketing, have experience with marketing and campaign platforms, and be able to translate business needs into technical implementation while collaborating across business, technology, and analytics teams.

Skills

Next Best Action And Offer Frameworks
Customer Lifecycle Marketing
Omnichannel Engagement
Decisioning Logic
Rules-Based Decisioning
AI-Driven Decisioning
Salesforce Marketing Cloud
Adobe Marketing Platforms
Campaign Management
MarTech
Marketing Strategy
Customer Optimization
Data Analytics
Cross-Functional Leadership
Business Case Development
Test-And-Learn Optimization

Benefits

Health Insurance
Tuition Reimbursement
Accident Insurance
Life Insurance
Retirement Savings Plans
Performance-Based Incentives
Discretionary Bonuses

Visa sponsorship

Not detected in the job text

Keywords

Next Best Offer
Next Best Action
Customer Decisioning
Marketing Technology
MarTech
Customer Lifecycle Marketing
Omnichannel Engagement
Personalization
Real-Time Decisioning
Customer Signals
Intent Capture
Rules-Based Decisioning
AI-Driven Decisioning
Machine Learning
Marketing Operations
Salesforce Marketing Cloud
Adobe
Pega
Campaign Management
Decisioning Engines
Closed-Loop Measurement
Test-And-Learn
Champion/Challenger Optimization
Identity Resolution
Consent-Driven Marketing
Digital Asset Management
Content Systems
Financial Services
Customer Optimization
Business Case Development

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