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Added 11 mins ago
Registered Practical Nurse - Cardiology/Telemetry
Brant Community Healthcare System
Brantford, ON
Full-time
Brantford General Hospital – Our acute care hospital offering a full spectrum of inpatient and outpatient services.
Added 11 mins ago
Resident Advisor
Campus Living Centres
Brampton, ON
Full-time
Work in co-operation with other staff including but not limited to: the Residence Life Manager (RLM), the General Manager (GM), the Operations Manager (OM), Residence Service…
Added 11 mins ago
Registered Practical Nurse - Cardiology/Telemetry
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Brantford, ON
Full-time
Brantford General Hospital – Our acute care hospital offering a full spectrum of inpatient and outpatient services.
Added 11 mins ago
Nurse-Led Outreach Team (NLOT) RN
Brant Community Healthcare System
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Full-time
Reporting to the Clinical Manager, the Nurse Led Outreach Team (NLOT) Nurse provides clinical consultation, education, and mentorship to interprofessional teams within Long Term Care Homes…
Added 11 mins ago
Registered Practical Nurse - Emergency Department
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Added 11 mins ago
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Reporting to the Clinical Manager Access & Flow, the BCHS Hospital to Home (H2H) Coordinator in collaboration with the patient, family/supports, physician, and members of the clinical team…
Added 11 mins ago
TDS - 2027 Analyst Program
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Added 11 mins ago
Geriatric Emergency Management (GEM) Registered Nurse
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Brantford, ON
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Reporting to the Clinical Manager of Geriatrics, your goal in this position is to be responsible for providing expert clinical assessment and for making recommendations regarding the health…
Added 11 mins ago
Accounting Manager
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Kitchener, ON
Full-time
The Accounting Manager is a new role that will play a key role within the Finance team, supporting the Financial Controller in ensuring the accuracy of financial reporting, compliance with…
Added 11 mins ago
Electrical Engineer / Project Manager
Edison Engineers
Toronto, ON · Greater Toronto and Hamilton Area, ON
Full-time
Edison Engineers is seeking an experienced Electrical Engineer / Project Manager to lead electrical consulting projects for existing residential and condominium buildings.
Added 11 mins ago
Manager, Procurement
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Contract
…cybersecurity initiatives. We also provide identity management services to the academic community through eduroam and identity and access management…
Added 11 mins ago
Senior Project Manager
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Added 11 mins ago
Lab Analyst
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Full-time
…laboratory testing, regulatory consulting, and certification & audit services across highly regulated…
Added 11 mins ago
Translator
Dexian
Montreal, QC
$65 to $70 CAD / hour
Contract
Reporting to the Associate Manager of Translation Services, you will translate and revise texts translated internally or externally (from English into French) in all businesses of the…
Added 11 mins ago
Facilities Maintenance Manager
Cornwall Community Hospital
Cornwall, ON
Full-time
Added 11 mins ago
Senior Finance Operations Analyst, Collections & Cash Management
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Toronto, ON
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…multinational risks. Liberty Mutual Canada has over 350 employees and services its clients coast-to-coast from our regional offices in Vancouver, Calgary, Toronto, Montreal and…
Added 11 mins ago
Directeur des ventes, service après-vente - Aftermarket Sales Manager
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Ottawa, ON · Greater Ottawa Metropolitan Area
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Reporting to the Branch Manager, the Aftermarket Sales Manager is responsible for the Aftermarket Sales Department, to ensure customer satisfaction with the services provided through Parts…
Added 11 mins ago
Sourcing Analyst
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Full-time
Canadian Energy Services, the drilling fluids division of CES Energy Solutions, is looking for a motivated, enthusiastic, and highly organized individual to fill the position of Sourcing…
Added 12 mins ago
JR-210934 Project Manager Senior
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Added 12 mins ago
Client Advisor
RBC
Sault Ste. Marie, ON
Part-time
RBC is committed to supporting flexible work arrangements when and where available. Details to be discussed with Hiring Manager.
Added 12 mins ago
Program Manager, Building Security Systems
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Toronto, ON
The Program Manager is accountable for the performance of assignments including recommendations, scheduling, financial performance, and client’s satisfaction. Administers, coordinates,…
Added 12 mins ago
Regional Service Manager
BGE Indoor Air Quality Solutions Ltd.
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BGE Indoor Air Quality Solutions started from humble beginnings over 50 years ago and has provided filtration services to some of Canada’s best-run buildings. Our years of success in…
Added 12 mins ago
Night Tennis Maintenance (Full Time)
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Full-time
Provide accurate information to Member Services and Sports Desk on Court closure and update times.
Added 12 mins ago
Nurse Practitioner
HealthCareersInSask.ca
Regina, SK
Job Description: This position works as part of an interdisciplinary Mental Health and Addiction Services. Under the direction of the Mental Health and Addiction Services Manager; the Nurse…
Added 12 mins ago
Nurse Practitioner
HealthCareersInSask.ca
Regina, SK
Full-time
Job Description: This position works as part of an interdisciplinary Mental Health and Addiction Services. Under the direction of the Mental Health and Addiction Services Manager; the Nurse…

BMO

Senior Manager, Next Best Offer

Toronto, ON, Canada
BMOPLACE, Canada

Pay: $85,500.00 - $185,000.00
Job type: Full-time
Apply by: Oct 10, 2026
Posting language: English
Posted: Sep 24, 2026

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Applications open in a new tab.

Original job description

Application Deadline:

10/09/2026

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

This is a hybrid 16 month contract role requiring a minimum of 3 days in the Toronto office

We are seeking a Senior Manager, NBO to play a critical bridging role between Business, Marketing Technology, and advanced analytics/AI teams. This leader will help design, operationalize, and scale personalized customer engagement by translating business strategy into actionable decisioning frameworks and technical execution. This role is ideal for a hybrid strategist–operator who understands both how modern MarTech + AI ecosystems enable real-time decisioning at scale, and how to operationalize decision logic within execution platforms.

Responsibility & Accountabilities:

Bridge Business Strategy to Decisioning Execution

Act as the business-lead on project that advances our capabilities to deliver ecosystem that enhances marketing effectiveness across all channels, including emerging channels
Act as key connector across MarTech teams; Data & Analytics, ML/AI decisioning teams, Technology and Marketing Operations
Help evolve capabilities such as: Real-time signals and intent capture, Rules-based + AI-driven decisioning frameworks
Contribute to the design and evolution of customer decisioning processes, including: Trigger identification, Offer and action prioritization, Contact and engagement policies
Work closely with marketing operations and technology teams to operationalize decision logic within execution platforms
Advocate for closed-loop measurement and continuous optimization

Enable Personalized Customer Experiences

Support delivery of more contextual, relevant interactions
Ensure alignment between customer signals, decisioning logic, and channel execution
Contribute to improving consistency of personalization across touchpoints

Support Measurement and Optimization

Partner with analytics teams to track and interpret performance
Support test-and-learn initiatives to improve engagement outcomes and measure impact of NBO/NBA
Use insights to refine targeting and prioritization approaches

Collaborate and Influence

Work cross-functionally to align priorities across multiple teams
Communicate complex concepts in a clear, business-friendly way
Contribute to evolving customer decisioning practices and ways of working

Qualifications:

Experience:

6–10+ years in marketing strategy, CRM, customer optimization, or MarTech
Strong experience in financial services or highly regulated industries
Proven experience working across: Business teams (Product, Sales, Channels), Technology / MarTech platforms, Data science / analytics teams

Core Skills:

>Deep understanding of:

Next Best Action / Offer frameworks
Customer lifecycle marketing and omni-channel engagement
Decisioning logic (rules + AI models)

>Experience with platforms such as:

Salesforce Marketing Cloud, Adobe,
Or similar Campaign management / decisioning tools (e.g., Pega, custom engines)

>Strong ability to translate between business requirements and technical implementation

>Leadership & Collaboration

>Analytical & Strategic Skills

>Ability to define value drivers and build business case

Nice to have:

>Exposure to Next Best Action / Offer concepts or decisioning frameworks

>Familiarity with AI/ML-driven marketing or personalization approaches, identity resolution and consent driven marketing

>Experience supporting Champion/Challenger or Optimization Programs

>Experience integrating decisioning with Digital Asset Management (DAM) and content system

Salary:

$85,500.00 - $185,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

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More about this job

Responsibilities

Lead cross-functional efforts to translate business and marketing strategy into customer decisioning frameworks and operationalize them across marketing technology and execution platforms. Support personalized omnichannel experiences, performance measurement, testing, and continuous optimization of next-best-offer and next-best-action programs.

Requirements

The role seeks 6–10+ years of experience in marketing strategy, CRM, customer optimization, or MarTech, with strong experience in financial services or another regulated industry. Candidates should understand customer decisioning and omnichannel marketing, have experience with marketing and campaign platforms, and be able to translate business needs into technical implementation while collaborating across business, technology, and analytics teams.

Skills

Next Best Action And Offer Frameworks
Customer Lifecycle Marketing
Omnichannel Engagement
Decisioning Logic
Rules-Based Decisioning
AI-Driven Decisioning
Salesforce Marketing Cloud
Adobe Marketing Platforms
Campaign Management
MarTech
Marketing Strategy
Customer Optimization
Data Analytics
Cross-Functional Leadership
Business Case Development
Test-And-Learn Optimization

Benefits

Health Insurance
Tuition Reimbursement
Accident Insurance
Life Insurance
Retirement Savings Plans
Performance-Based Incentives
Discretionary Bonuses

Visa sponsorship

Not detected in the job text

Keywords

Next Best Offer
Next Best Action
Customer Decisioning
Marketing Technology
MarTech
Customer Lifecycle Marketing
Omnichannel Engagement
Personalization
Real-Time Decisioning
Customer Signals
Intent Capture
Rules-Based Decisioning
AI-Driven Decisioning
Machine Learning
Marketing Operations
Salesforce Marketing Cloud
Adobe
Pega
Campaign Management
Decisioning Engines
Closed-Loop Measurement
Test-And-Learn
Champion/Challenger Optimization
Identity Resolution
Consent-Driven Marketing
Digital Asset Management
Content Systems
Financial Services
Customer Optimization
Business Case Development

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