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Added 5 mins ago
Senior Specialist, Quality Improvement
Ontario Health | Santé Ontario
ON · Ontario, Canada
Full-time
…across the province. Our vision is that together, we will be a leader in health and wellness for all. Our mission is to connect the health system to drive improved and equitable health…
Added 5 mins ago
Senior Business Partner, Provincial Emergency Services
Ontario Health | Santé Ontario
ON · Ontario, Canada
Full-time
…across the province. Our vision is that together, we will be a leader in health and wellness for all. Our mission is to connect the health system to drive improved and equitable health…
Added 5 mins ago
Lead, Health Equity & Priority Populations - Indigenous
Ontario Health | Santé Ontario
Sudbury, ON · Greater Sudbury, ON
Full-time
…across the province. Our vision is that together, we will be a leader in health and wellness for all. Our mission is to connect the health system to drive improved and equitable health…
Added 5 mins ago
Internship in Engineering, Global and Challenger, Occupant Safety (Winter 2027)
Bombardier
Dorval, QC
Volunteer
Bombardier is a global leader in aviation, creating innovative and game-changing planes. Our products and services provide world-class experiences that set new standards in passenger…
Added 5 mins ago
Senior Project Engineer
Equinox Engineering Ltd.
Calgary, AB
Full-time
Equinox Engineering Ltd. is a Calgary-based EPCM firm and a market leader in oil and gas processing, delivering practical engineering solutions for energy clients worldwide. Our projects…
Added 35 mins ago
Intern, Project Engineering - Challenger (Winter 2027)
Bombardier
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Volunteer
Bombardier is a global leader in aviation, creating innovative and game-changing planes. Our products and services provide world-class experiences that set new standards in passenger…
Added 35 mins ago
Production Technician (Countertop Cut Shop)
Quincaillerie Richelieu Ltée/Richelieu Hardware Ltd
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Full-time
…your work go from the cutting table to the customer’s finished…
Added 35 mins ago
Marketing Intern - Brampton, ON (On-site)
Victaulic
Toronto, ON · Greater Toronto Area, Canada
Full-time
Victaulic, headquartered in Easton, Pennsylvania, is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex…
Added 35 mins ago
Sales Intern - Edmonton, AB
Victaulic
AB · Greater Edmonton Metropolitan Area
Full-time
Victaulic, headquartered in Easton, Pennsylvania, is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex…
Added 35 mins ago
Scientific Education Program Administrator
ISCT, International Society for Cell & Gene Therapy
Vancouver, BC
Full-time
The ISCT team is committed to the organization’s vision to be the global leader in cell and gene therapy, the fastest growing scientific and innovative medical field today. If you are a…
Added 35 mins ago
Sales Intern - GTA
Victaulic
Toronto, ON · Greater Toronto Area, Canada
Full-time
Victaulic, headquartered in Easton, Pennsylvania, is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex…
Added 35 mins ago
Risk Modelling Services, Actuarial P&C Director (Bilingual FR/EN)
PwC Canada
Toronto, ON
Full-time
…with the opportunities to grow as a PwC professional and as a…
Added 35 mins ago
Technical Sales Leader – Automation, Robotics, Metrology & CNC Solutions (North America)
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Full-time
What is the largest automation, robotics, inspection, machining, or technology project you personally sold? Include project value.
Added 35 mins ago
Director of Recruiting & People Strategy
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Remote, Canada
Full-time · Remote
Test Project & Interview Operations: Run test projects, review submissions, conduct first-round group interviews, and manage candidate experience end-to-end.
Added 50 mins ago
Senior Learning & Development Specialist
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Full-time
At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in expense intelligence, we are creating a future where technology drives business value and inspires…
Added 50 mins ago
Process Innovation Co-op
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Veolia Group is a global leader in environmental services, operating across all five continents with nearly 218,000 employees. Specializing in water, energy, and waste management, Veolia…
Added 50 mins ago
Senior Manager, Strategic Engagement and Support, RBC Thought Leadership
Royal Bank of Canada
Toronto, ON
Full-time
…industry, and innovation, serving as a critical support to the team leader. This is an excellent opportunity to shape Canada's economic future while building strong relationships with…
Added 50 mins ago
Application Developer - Expert
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Toronto, ON
Full-time
Be a thought leader driving our tech standards and development practises for the long term.
Added 50 mins ago
Senior Construction Inspector - Municipal Infrastructure
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AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex…
Added 1 hour ago
Clinical Quality, Experience and Improvement Leader
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Ross Memorial Hospital is currently seeking a Permanent Full-Time Clinical Quality, Experience & Improvement Leader.
Added 1 hour ago
Executive Director
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Meadow Lake, SK
Full-time
…its next chapter. The ED is the primary decision maker and leader at TPYC; implementing a strategy to deliver on the vision central to TPYC’s existence is the key responsibility of the role…
Added 1 hour ago
Digital Operations Producer (French Services) (On Site)
CBC/Radio-Canada
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Full-time
Added 1 hour ago
Director, Food & Beverage
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Above all, we are looking for a leader who builds strong teams - someone who develops people, creates clarity, sets high standards, remains visible and connected to the operation, and…
Added 1 hour ago
IT Site Manager - Infrastructure & Operations
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Full-time
This is an exciting opportunity for a hands-on technology leader who enjoys solving complex challenges, leading teams, and delivering innovative solutions in a fast-paced manufacturing…
Added 1 hour ago
Senior Business Analyst
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Contract
…needs, making this a unique opportunity to work with an industry leader. Our client is responsible for the safe and reliable operation of the Alberta Interconnected Electric…

BMO

Senior Manager, Next Best Offer

Toronto, ON, Canada
BMOPLACE, Canada

Pay: $85,500.00 - $185,000.00
Job type: Full-time
Apply by: Oct 10, 2026
Posting language: English
Posted: Sep 24, 2026

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Applications open in a new tab.

Original job description

Application Deadline:

10/09/2026

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

This is a hybrid 16 month contract role requiring a minimum of 3 days in the Toronto office

We are seeking a Senior Manager, NBO to play a critical bridging role between Business, Marketing Technology, and advanced analytics/AI teams. This leader will help design, operationalize, and scale personalized customer engagement by translating business strategy into actionable decisioning frameworks and technical execution. This role is ideal for a hybrid strategist–operator who understands both how modern MarTech + AI ecosystems enable real-time decisioning at scale, and how to operationalize decision logic within execution platforms.

Responsibility & Accountabilities:

Bridge Business Strategy to Decisioning Execution

Act as the business-lead on project that advances our capabilities to deliver ecosystem that enhances marketing effectiveness across all channels, including emerging channels
Act as key connector across MarTech teams; Data & Analytics, ML/AI decisioning teams, Technology and Marketing Operations
Help evolve capabilities such as: Real-time signals and intent capture, Rules-based + AI-driven decisioning frameworks
Contribute to the design and evolution of customer decisioning processes, including: Trigger identification, Offer and action prioritization, Contact and engagement policies
Work closely with marketing operations and technology teams to operationalize decision logic within execution platforms
Advocate for closed-loop measurement and continuous optimization

Enable Personalized Customer Experiences

Support delivery of more contextual, relevant interactions
Ensure alignment between customer signals, decisioning logic, and channel execution
Contribute to improving consistency of personalization across touchpoints

Support Measurement and Optimization

Partner with analytics teams to track and interpret performance
Support test-and-learn initiatives to improve engagement outcomes and measure impact of NBO/NBA
Use insights to refine targeting and prioritization approaches

Collaborate and Influence

Work cross-functionally to align priorities across multiple teams
Communicate complex concepts in a clear, business-friendly way
Contribute to evolving customer decisioning practices and ways of working

Qualifications:

Experience:

6–10+ years in marketing strategy, CRM, customer optimization, or MarTech
Strong experience in financial services or highly regulated industries
Proven experience working across: Business teams (Product, Sales, Channels), Technology / MarTech platforms, Data science / analytics teams

Core Skills:

>Deep understanding of:

Next Best Action / Offer frameworks
Customer lifecycle marketing and omni-channel engagement
Decisioning logic (rules + AI models)

>Experience with platforms such as:

Salesforce Marketing Cloud, Adobe,
Or similar Campaign management / decisioning tools (e.g., Pega, custom engines)

>Strong ability to translate between business requirements and technical implementation

>Leadership & Collaboration

>Analytical & Strategic Skills

>Ability to define value drivers and build business case

Nice to have:

>Exposure to Next Best Action / Offer concepts or decisioning frameworks

>Familiarity with AI/ML-driven marketing or personalization approaches, identity resolution and consent driven marketing

>Experience supporting Champion/Challenger or Optimization Programs

>Experience integrating decisioning with Digital Asset Management (DAM) and content system

Salary:

$85,500.00 - $185,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

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More about this job

Responsibilities

Lead cross-functional efforts to translate business and marketing strategy into customer decisioning frameworks and operationalize them across marketing technology and execution platforms. Support personalized omnichannel experiences, performance measurement, testing, and continuous optimization of next-best-offer and next-best-action programs.

Requirements

The role seeks 6–10+ years of experience in marketing strategy, CRM, customer optimization, or MarTech, with strong experience in financial services or another regulated industry. Candidates should understand customer decisioning and omnichannel marketing, have experience with marketing and campaign platforms, and be able to translate business needs into technical implementation while collaborating across business, technology, and analytics teams.

Skills

Next Best Action And Offer Frameworks
Customer Lifecycle Marketing
Omnichannel Engagement
Decisioning Logic
Rules-Based Decisioning
AI-Driven Decisioning
Salesforce Marketing Cloud
Adobe Marketing Platforms
Campaign Management
MarTech
Marketing Strategy
Customer Optimization
Data Analytics
Cross-Functional Leadership
Business Case Development
Test-And-Learn Optimization

Benefits

Health Insurance
Tuition Reimbursement
Accident Insurance
Life Insurance
Retirement Savings Plans
Performance-Based Incentives
Discretionary Bonuses

Visa sponsorship

Not detected in the job text

Keywords

Next Best Offer
Next Best Action
Customer Decisioning
Marketing Technology
MarTech
Customer Lifecycle Marketing
Omnichannel Engagement
Personalization
Real-Time Decisioning
Customer Signals
Intent Capture
Rules-Based Decisioning
AI-Driven Decisioning
Machine Learning
Marketing Operations
Salesforce Marketing Cloud
Adobe
Pega
Campaign Management
Decisioning Engines
Closed-Loop Measurement
Test-And-Learn
Champion/Challenger Optimization
Identity Resolution
Consent-Driven Marketing
Digital Asset Management
Content Systems
Financial Services
Customer Optimization
Business Case Development

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