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Added 12 days ago
Director, Marketing Measurement & Analytics
RBC
Toronto, ON
Full-time
The Director, Marketing Measurement & Analytics is a critical leadership role responsible for establishing and driving a data-driven culture within the marketing organization. This…
Added 1 month ago
Account Director, Integrated Media
Marketbridge
Remote, Canada
Full-time · Remote
Strong understanding of how media strategy, planning, activation, optimization, measurement, creative, data, analytics, and technology work together
Added 20 days ago
Strategy Director
VML
Toronto, ON
…leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise…
Added 1 month ago
Bilingual (English/French) Associate Director, Retail Analytics
NielsenIQ
Toronto, ON · Montreal, Québec
Full-time
As an Associate Director, Retail Analytics, you will lead strategic client engagements across a portfolio of retail accounts while helping to develop a team of client-facing associates. You…
Added 1 day ago
Manager, Communications and Brand
Eva's
Toronto, ON
$72,801 to $84,240 CAD / year
Full-time
Reporting to the Senior Director, Resource Development and Partnerships, the Manager, Communications and Brand leads the day-to-day planning and delivery of Eva’s communications and brand…
Added 1 day ago
Director, Defense & Security - Marketing Strategy-EN
CAE
Montreal, QC
Full-time
Experience with CRM, marketing automation, analytics, and performance measurement tools.
Added 2 days ago
Senior Digital Marketing Manager
Church & Dwight Co., Inc.
Mississauga, ON
Full-time
Partnering closely with Marketing, Sales, Analytics, IT, and Global Digital teams, you will lead the development of integrated commercial digital strategies that accelerate growth,…
Added 2 days ago
Director, Defense & Security - Marketing Strategy
CAE
Montreal, QC
Full-time
Experience with CRM, marketing automation, analytics, and performance measurement tools.
Added 2 days ago
Public Relations Coordinator
Torstar
Toronto, ON
Full-time
…the thoughtful integration of emerging technologies like data analytics, Al-powered tools and modern content platforms, we deliver high-quality trusted news with speed, precision and…
Added 3 days ago
Associate Director, Insights & Analytics
Starcom Canada
Toronto, ON
Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Added 3 days ago
Sr. Director, Pharmacy Services and Virtual Care
Loblaw Companies Limited
Toronto, ON
Full-time
Lead the development of business cases, performance measurement frameworks, and analytics to inform strategic decisions, optimize portfolio performance, and identify growth opportunities
Added 4 days ago
Director, Marketing
GeoLOGIC Systems Limited
Calgary, AB
Full-time
The Director, Marketing will oversee Geologic's Marketing function, providing strategic direction, operational discipline and hands-on execution.
Added 3 days ago
Senior Director, Social and Creative Strategy
Salt XC
Toronto, ON
Full-time
Measurement Expertise: Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks; proven ability to turn raw data into narrative…
Added 3 days ago
Account Director, Earned Media Strategy
Weber Shandwick
Toronto, ON
Full-time
Our Toronto office is looking for a Director – Integrated Media - a strategic, vision-driven communications leader responsible for driving integrated media strategy, providing high-level…
Added 3 days ago
Associate Director, Insights & Analytics
Publicis Groupe Holdings B.V
Toronto, ON
Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Added 4 days ago
Director, Marketing
Geologic
Calgary, AB
Full-time
The Director, Marketing will oversee Geologic's Marketing function, providing strategic direction, operational discipline and hands-on execution.
Added 4 days ago
Senior Director of Paid Media
Okta
Toronto, ON
We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization within Okta’s fast-paced marketing…
Added 4 days ago
Senior Director, Social and Creative Strategy
SALT XC
Toronto, ON
Measurement Expertise: Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks; proven ability to turn raw data into narrative…
Added 4 days ago
Senior Marketing Manager, Learning Systems
The Royal Conservatory of Music
Toronto, ON
$80,000 to $90,000 CAD / year
Full-time
Reporting to the Senior Director, Marketing, this role will work closely with Learning Systems leadership, including Business Development, Product, and Data teams, to support the…
Added 1 month ago
Paid Social Lead
Cosmo5
Montreal, QC
Full-time
Relevant du VP Performance & Paid Social, le Paid Social Director agira comme leader stratégique et expert de référence en paid social pour notre portefeuille nord-américain.
Added 5 days ago
Director, AI Product Community & Adoption
Royal Bank of Canada
Toronto, ON
Full-time
We're looking for a leader to make RBC's internal agentic AI platform a habit, not a launch. As Director, Community & Adoption, you will drive end-user engagement, behavioural adoption, and…
Added 6 days ago
Director, Sales Excellence
SOTI
Mississauga, ON
Full-time
SOTI is seeking a Director, Sales Excellence to strengthen how our global sales organization sells, operates and scales. This leader will define and drive the sales standards, best…
Added 26 days ago
Senior Manager, Business Banking Advisory - Tangerine
Scotiabank
Toronto, ON
Reporting to the Director, Product, Platform and Proposition, Tangerine, Business, the role will work closely with the Managing Director, Tangerine Business, and cross-functional partners…
Added 4 days ago
Director, Product Management, Growth Platforms
PENN Interactive
Canada
Full-time
We are looking for a Director of Product to lead our Growth Platforms organization, responsible for building the technology and data capabilities that power customer growth, engagement, and…
Added 4 days ago
Director, Growth & Commercial Intelligence
Bomber
Edmonton, AB
Full-time
The immediate priority is to strengthen performance marketing by improving paid-media results, establishing reliable customer-acquisition economics, strengthening measurement and…

Bomber

Director, Growth & Commercial Intelligence

Edmonton, AB, Canada

Job type: Full-time
Apply by: Oct 15, 2026
Experience: 5+ years of hands-on experience in performance marketing, growth, paid acquisition or ecommerce.
Posting language: English
Posted: Sep 15, 2026

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Original job description

THE OPPORTUNITY

We have an exciting opportunity for a Director, Growth & Commercial Intelligence to join Bomber, a growing performance activewear brand with operations across Canada and the United States. Reporting to the Chief Executive Officer, the Director will connect customer acquisition, ecommerce performance and commercial data to profitable growth decisions.

The Director will provide the CEO and executive team with a clearer view of customer behaviour, revenue performance and the effectiveness of major commercial investments. Working closely with Bomber’s Creative, Finance, Operations and Sales teams, the Director will translate performance data into practical business decisions.

This is an opportunity to take ownership of the growth function for one brand, with the authority to build the functionality of Bomber’s advertising platforms, manage a meaningful paid media budget and influence product, ecommerce and broader commercial strategy. The role will be supported through Bomber’s Edmonton service hub, with office, remote or hybrid work flexibility.

THE IDEAL CANDIDATE

The ideal candidate is an accomplished performance marketer with strong technical expertise and hands-on experience managing significant paid media budgets, potentially across multiple clients or accounts. This individual is ready to take the next step into a leadership role with greater ownership, accountability and direct influence over growth and commercial decisions.

The successful candidate is analytical without becoming academic, commercially disciplined without being afraid to experiment, and hands-on enough to inspect the accounts and data directly. This individual is comfortable challenging assumptions, stopping spend when the economics do not work, and increasing investment when the evidence supports it. They enjoy working with strong creative people and understand that successful growth combines creative instinct, customer understanding and rigorous measurement.

THE ORGANIZATION

Bomber is an innovation-led activewear brand creating performance-first apparel and accessories for athletes who move with purpose. Built on proprietary fabric innovation, precision fit and modern design, Bomber is engineered to perform seamlessly on and off the field.

Bomber continues to build its brand through high-profile partnerships and exposure within professional sports.

Mission

To redefine ‘Bomber’ as a universal adjective to describe and represent those who embrace risk, welcome adversity, are indifferent to accolades, and demonstrate laudable resilience to achieve their goals.

For more information, please visit www.bombershop.ca and www.bomber.com

RESPONSIBILITIES

The immediate priority is to strengthen performance marketing by improving paid-media results, establishing reliable customer-acquisition economics, strengthening measurement and attribution, improving ecommerce conversion, and building a disciplined testing framework that tells us what is working and where to invest next.

Operate directly inside Meta Ads Manager, Google Ads and analytics platforms rather than managing exclusively through outside agencies.
Audit existing campaigns, attribution and measurement systems and establish a reliable performance baseline.
Build campaign scaling, reduction and stop-loss rules tied to customer-acquisition and contribution economics.
Identify ecommerce conversion leaks and coordinate the highest-value fixes with developers, CRO specialists and internal teams.
Analyze customer acquisition and purchase behaviour to identify opportunities to improve marketing efficiency, retention and commercial performance.
Evaluate product and SKU performance through the lens of conversion, acquisition efficiency, repeat purchase, returns and contribution economics as reliable data becomes available.
Support the CEO's sales function with practical measurement of lead sources, pipeline conversion and account value as wholesale, corporate and other B2B channels develop.
Design controlled tests across creative, offers, landing pages, audiences, campaign structures and ecommerce experiences.
Separate meaningful incremental growth from platform attribution and vanity metrics.
Recommend monthly and annual paid-media budgets based on demonstrated performance and financial economics.
Build concise reporting that allows management to compare competing uses of commercial investment without assuming operational ownership of Sales, Product, Finance or Creative.
Paid acquisition strategy and performance across Meta and Google, with expansion into additional channels when justified by results.
New-customer CAC, MER, ROAS, AOV, conversion rate, repeat purchase behaviour and LTV reporting.
Development of allowable CAC, break-even acquisition thresholds and channel economics in partnership with Finance.
Performance management of paid-media, CRO and analytics agencies or specialist partners.

QUALIFICATIONS

5+ years of hands-on experience in performance marketing, growth, paid acquisition or ecommerce.
Demonstrated experience personally managing significant Meta advertising budgets, preferably with annual paid media spend in the multimillion-dollar range.
Strong working knowledge of Meta Ads Manager and Google Ads.
Strong command of CAC, MER, ROAS, contribution margin, LTV and conversion economics.
Working knowledge of GA4, Google Tag Manager, Meta Pixel and Conversions API.
Experience identifying ecommerce funnel and conversion problems and coordinating solutions.
Experience developing and evaluating creative tests using commercial performance data.
Strong analytical ability and comfort working with customer, revenue and channel-performance data.
Ability to work effectively with creative, finance, ecommerce, sales and executive teams.
Experience holding agencies and vendors accountable to measurable scopes, KPIs and business outcomes.
Ability to explain performance clearly and make commercially grounded recommendations without relying on marketing jargon.
Comfort working in a fast-moving entrepreneurial environment where the successful candidate will both build the function and operate it.

Preferred Qualifications

Experience in apparel, athletic apparel, fitness, fashion or another premium DTC consumer category.
Experience scaling an early-stage ecommerce business.
Shopify and/or BigCommerce experience.
Klaviyo, email and SMS lifecycle-marketing experience.
Experience operating ecommerce businesses across both the United States and Canada.
Familiarity with customer cohort analysis, BI/reporting tools or SQL.
Experience supporting sales-funnel, channel or product-performance analysis.
Experience partnering with Finance on contribution-margin analysis and marketing-budget planning.

KEY COMPETENCIES

Connects acquisition, revenue and contribution data to disciplined investment decisions.
Works directly in advertising and analytics platforms while building the broader growth function.
Tests assumptions, distinguishes incremental growth from attribution and focuses on commercially meaningful measures.
Designs controlled tests, evaluates results and adjusts investment based on evidence.
Explains performance clearly and provides commercially grounded recommendations without relying on marketing jargon.
Sets measurable expectations for internal work, agencies and vendors, then follows through on outcomes.
Builds and operates the function in a fast-moving environment with changing priorities.

FOR MORE INFORMATION, PLEASE CONTACT

SANDY JACOBSON | T: 780.944.1327| E: [email protected] | www.richardsonsearch.ca

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More about this job

Responsibilities

The Director will lead performance marketing by optimizing paid media results, improving ecommerce conversion, and establishing reliable customer-acquisition economics. They will translate commercial data into growth decisions and manage budgets across Meta and Google platforms to drive profitable growth.

Requirements

Requires 5+ years of hands-on experience in performance marketing or ecommerce with a proven track record of managing multimillion-dollar Meta advertising budgets. Candidates must possess strong technical expertise in analytics tools like GA4 and a deep understanding of contribution margin and conversion economics.

Skills

Performance Marketing
Paid Acquisition
Meta Ads Manager
Google Ads
Customer Acquisition Cost (CAC) Analysis
LTV Reporting
GA4
Google Tag Manager
Meta Pixel
Conversions API
Budget Management
A/B Testing
Data Analysis
Agency Management
Commercial Strategy

Visa sponsorship

Not detected in the job text

Hiring contact

Sandy Jacobson

Hiring contact email

[email protected]

Keywords

Meta Ads Manager
Google Ads
GA4
Google Tag Manager
Meta Pixel
Conversions API
Shopify
BigCommerce
Klaviyo
CAC
MER
ROAS
LTV
AOV
Contribution Margin
DTC
Performance Activewear
Customer Cohort Analysis
SQL
BI Tools
CRO
Attribution
Paid Media
B2B Channels
Growth Marketing
Commercial Intelligence
Performance Marketing
Ecommerce
Retail Apparel

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