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Bonsai Software

Operating Marketing Manager

Caledon, ON, Canada
Mono Road, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 8, 2026
Posting language: English
Posted: Oct 9, 2026

Original job description

All careers

Operating Marketing Manager

MarketingRotterdam

On the roadPermanent
32–40h

You shape Bonsai's B2B marketing strategy together with our CEO and execute it yourself, from plan to published content.

Apply Ask a question

About The Role

Why this role exists

Bonsai is building the digital backbone of Dutch industry, and that story deserves a well-thought-out strategy and someone who makes it happen. As Operating Marketing Manager you sit down with our CEO to set the B2B marketing strategy: which stories we tell, on which channels, for which audiences.

And it doesn't stop there: you execute the strategy yourself. You travel with us to quays, warehouses and construction sites, shoot and edit it all yourself, and turn complex AI software into content that lands: short-form for LinkedIn, Instagram and TikTok, and long-form work like cases and videos with real depth.

The role

What you'll do

You work directly with our CEO on strategy, and with sales and delivery on execution.

Set and sharpen the B2B marketing strategy together with the CEO.
Execute the strategy yourself: from content calendar to publishing.
Create short-form and long-form content: shooting, editing, publishing.
Come along to clients and projects to capture the stories.
Measure what works and adjust the approach accordingly.

Your profile

What you bring

Strategically strong: you think in audiences, channels and funnel, not just individual posts.
Very strong at creating content: shooting and editing, short-form and long-form. This is a must.
Experience with, or a strong affinity for, B2B marketing.
Self-reliant: from strategy to published content, without anyone needing to steer you.
Flexible and willing to travel with us.

A plus, not a requirement

A portfolio of short-form and long-form content.
Experience with tech or software marketing.
Motion graphics or sound design.
Experience with SEO, email marketing or marketing analytics.

Stack & tools

Premiere Pro / CapCutDaVinci ResolveCamera & mobielLinkedIn

Instagram
TikTok

Your first stretch

Your first months

Week 1-2

You know our clients and stories, and your first content is live.

Month 1

There's a B2B marketing strategy in place that you set together with the CEO.

Month 3

The strategy is running: a steady rhythm of content and a recognisable style across our channels.

What we offer

Working at Bonsai

Production, not POCs

Your work runs every day at companies like HDG, Rederij de Jong and Cabooter. No pilots that end up in a drawer.

Ownership from day one

Small team, real responsibility. Spot a gap and you go after it, and your work ends up live at the client.

The best AI tools

You work with Claude Code, ChatGPT, Figma and Copilot. We automate our own work just as hard as the client's.

Rotterdam, hybrid

A tight-knit base in Rotterdam, freedom to work where you're productive. Your word is your word: deliver what you promise.

The process

How your application unfolds

01

Questionnaire

A short questionnaire of 3 to 5 minutes.

02

Intro call

A 30-minute conversation with our recruiter.

03

Case

A technical or practical case of 1 to 2 hours.

04

Final round

A closing conversation with the team, 45 to 60 minutes.

Frequently asked questions

Good to know

Do you work remotely or in the office?

Hybrid. Our base is Rotterdam (Westblaak), where we see each other regularly. Beyond that you're free to work where you're productive.

Do I have to meet every requirement to apply?

No. If you recognise yourself in the role and most of the points, apply. We look at what you can do and how fast you learn, not at a checklist.

Which language do you work in?

Dutch in the office and with clients. Some of our work and documentation is in English. For most roles, fluent Dutch ranges from a strong advantage to a firm requirement.

Which AI tools do you use yourselves?

Claude Code, ChatGPT, Copilot and Figma, among others. We automate our own work as fanatically as the client's.

How quickly will I hear back after applying?

Usually within a few working days. The whole process, from questionnaire to final round, typically takes two to three weeks.

I don't see a matching role. Can I still apply?

Yes. Send an open application to talent@bonsaisoftware.nl and tell us what you'd like to build.

Other openings

EngineeringAI Software EngineerRotterdam

HybridNew businessBusiness DeveloperRotterdam
Hybrid

Is this role a fit for you?

Apply now

Apply About employer

More about this job

Responsibilities

Develop the B2B marketing strategy with the CEO, then independently execute it from content planning through publication. Create and capture short- and long-form content at client sites, collaborate with sales and delivery teams, and measure results to refine the approach.

Requirements

The role requires strong strategic thinking about audiences, channels, and funnels, as well as strong hands-on skills in shooting and editing both short- and long-form content. Candidates should have B2B marketing experience or a strong interest in it, be self-directed, and be willing to travel; Dutch is used in the office and with clients.

Skills

B2B Marketing Strategy
Content Strategy
Content Creation
Video Shooting
Video Editing
Short-Form Content
Long-Form Content
Social Media Marketing
Audience and Funnel Strategy
Marketing Analytics
SEO
Email Marketing
Travel Flexibility

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Marketing Strategy
Content Calendar
Content Creation
Short-Form Content
Long-Form Content
Video Production
Video Editing
LinkedIn
Instagram
TikTok
Premiere Pro
CapCut
DaVinci Resolve
Camera
Mobile Video
SEO
Email Marketing
Marketing Analytics
AI Software
Claude Code
ChatGPT
Figma
Copilot
Motion Graphics
Sound Design
Funnel Strategy

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