Sales Development Representative

BoomerangFX | Outbound SaaS Sales

Location: Mississauga, ON, Five days a week

Employment: Full-time

Working hours: Monday–Friday, 9am EST to 5pm EST

Reports to: Sales Leadership

Why Join BoomerangFX?

Build your career at the intersection of healthcare, artificial intelligence and global SaaS.

BoomerangFX is a global healthcare SaaS and AI company recognized through Deloitte’s Technology Fast 500 program. With operations across the United States, Canada, the United Kingdom, Australia and India, we are expanding internationally and helping transform how private-pay healthcare practices operate and grow.

Our platform brings together practice management, patient engagement, digital marketing and AUVIA™, our AI Clinic Co-Pilot. We help medspas, cosmetic surgery practices, dermatology clinics, dental offices, vision clinics and wellness providers attract patients, convert inquiries into appointments and simplify daily operations.

Join an international team where your performance contributes directly to business growth and where you can develop valuable expertise in U.S. sales, healthcare technology and AI.

The Role

We are looking for a confident, results-driven Sales Development Representative to generate qualified sales opportunities with healthcare practices.

You will engage clinic owners, physicians and practice managers through outbound calls and structured follow-up, identify their business challenges, and schedule qualified discovery meetings and product demonstrations with our sales team.

Previous experience cold calling SMB businesses and generating qualified sales meetings is mandatory.

Key Responsibilities

• Conduct 125–150 outbound calls daily to prospective healthcare practices.
• Research target accounts, identify decision-makers and maintain accurate prospect lists.
• Start meaningful conversations about clinic growth, patient acquisition, lead conversion and operational challenges.
• Qualify prospects based on business fit, current systems, needs, decision-making process and purchasing timeline.
• Clearly communicate how BoomerangFX’s software, AI and marketing solutions can address each prospect’s priorities.
• Handle objections related to pricing, return on investment, timing and existing providers.
• Schedule qualified discovery meetings and product demonstrations with Account Executives, confirm attendance and follow up on missed meetings.
• Maintain accurate CRM records, including call outcomes, qualification notes, follow-up tasks and next steps.
• Work closely with sales and marketing colleagues to improve messaging, meeting quality and conversion.

Mandatory Qualifications

• At least three years of outbound B2B sales experience in an SDR, BDR, inside sales or comparable business development role.
• Demonstrated experience prospecting businesses, speaking with decision-makers and booking qualified sales meetings.
• A record of meeting activity and sales opportunity targets, supported by clear examples of results.
• Excellent spoken and written English, with strong listening, rapport-building and objection-handling skills.
• Confidence explaining a business solution and connecting its value to a prospect’s needs.
• Experience using a CRM to manage prospects, document conversations and maintain disciplined follow-up.
• Ability to sustain high-volume calling while maintaining conversation quality and accurate records.

Additional Experience We Value

• Selling to medspas, cosmetic surgery practices, dermatology clinics, wellness providers or other private-pay healthcare businesses.
• Experience selling SaaS, practice management software, CRM systems, AI solutions or digital marketing services.
• Familiarity with patient acquisition, consultation booking, lead management and clinic operations.
• Experience selling aesthetic devices or other products and services to clinic owners.
• Familiarity with sales prospecting platforms, dialers and structured email or LinkedIn outreach.

How Success Will Be Measured

Your performance will be assessed on:

• Qualified discovery meetings and product demonstrations completed.
• Sales opportunities accepted by the Account Executive team.
• Pipeline generated and conversion of meetings into opportunities.
• Meeting attendance, consistent outbound activity and CRM accuracy.

Compensation and Benefits

• Base Salary: $40,000 CAD (Annual)
• On-Target Earnings (OTE): $90,000 CAD
• Commission (Total $225 USD per Deal)
• $25 USD per Qualified Discovery
• $200 USD per Signed Deal
• Experience selling to business decision-makers.
• Exposure to healthcare SaaS, AI and digital growth solutions.
• Collaboration with an international sales and leadership team.

How to Apply

Submit your résumé with a brief summary of:

• Your experience cold calling businesses.
• The products or services you have sold.
• Your recent results, such as qualified meetings generated, opportunities created or quota attainment.
• Your availability to work business hours.

Applicants must have outbound sales experience.

Equal Opportunity and Accessibility

BoomerangFX is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals and are committed to accommodating people with disabilities throughout the recruitment process.

If you require accommodation at any stage, please contact recruitment@boomerangfx.com.