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Added 5 mins ago
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Senior Specialist, Digital Marketing Corporate Communications (Hybrid/Telework)
CBC/Radio-Canada
Ottawa, ON · Toronto, ON · Montreal, QC
- Full-time
…Canadians and employees across the country. Reporting to the Senior Manager, Content and Editorial Strategy, you will work closely with the Corporate, CBC and Radio-Canada Communications…
Added 5 mins ago
B
Senior Director, Learning & Development
BGBx
Canada
- Full-time
Our teams work across consulting and communications to help clients shape strategy, launch innovations, engage stakeholders, and drive meaningful results throughout the product lifecycle.…
Added 5 mins ago
NM
Marketing Manager
Neeralta Manufacturing Inc.
Barrhead, AB
- Full-time
Role Description The Marketing Manager is a full-time, on-site position based in Barrhead, AB. This role is responsible for planning and executing marketing strategies that promote…
Added 5 mins ago
TJ
Marketing Coordinator
Tourism Jasper
AB · Jasper, Alberta
- Full-time
Reporting to the Media Relations Manager, the Marketing Coordinator provides support to Tourism Jasper's Marketing team. The Marketing Coordinator supports cross-functional marketing…
Added 20 mins ago
Content Operations Coordinator
The Aldo Group Inc / Le Groupe Aldo Inc.
Montreal, QC
Reporting into the Product Content Manager, the Content Operations Coordinator is responsible for supporting the planning, organization and execution of content initiatives across APS…
Added 35 mins ago
R
Industrial and Technological Benefits (ITB) Manager
RTX
Ottawa, ON
- Full-time
We are presently seeking a highly skilled Industrial and Technological Benefits (ITB) Manager to support several large defence projects across Canada. This is a dynamic and visible position…
Added 35 mins ago
EP
Digital Marketing Lead
Earthscape Play
Remote, Canada
- $90,000 to $100,000 CAD / year
- Full-time
- Remote
Digital & Content Planning: Build and own the digital and content plan, including channel priorities, the editorial calendar, and the campaign roadmap, aligned to Earthscape’s overarching…
Added 50 mins ago
1H
Digital Marketing & Social Media Manager
1 Hotels
Toronto, ON
- $75,000 to $84,900 CAD / year
- Full-time
The Hotel is currently seeking a Digital Marketing & Social Media Manager to join our Marketing team. Reporting to the Director of Marketing, this integral role is responsible for the…
Added 1 hour ago
ML
Manager, Talent Acquisition
Maple Leaf Foods Inc
Mississauga, ON
- $96,000 to $141,000 CAD / year
- Part-time
As the Manager, Talent Acquisition, you will lead a team of Recruiters supporting Maple Leaf Foods across Manufacturing, Commercial, and Corporate functions. Reporting to the Director,…
Added 1 hour ago
EP
Digital Marketing Lead
Earthscape Play
Elmira, ON
- Full-time
Digital & Content Planning: Build and own the digital and content plan, including channel priorities, the editorial calendar, and the campaign roadmap, aligned to Earthscape’s overarching…
Added 1 hour ago
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CCaaS Developer
Accenture
Montreal, QC
- Full-time
…technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise,…
Added 1 hour ago
ZG
IQR Customer Care Operations Supervisor
ZEISS Group
Toronto, ON
- Full-time
Reporting to the PC Manager - IQR Canada, the Supervisor serves as the first point of escalation for routine operational matters, identifies risks and improvement opportunities, and…
Added 1 hour ago
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Sr. Technical GEO/SEO Specialist
Borrowell
Remote, Canada
- $85,000 to $110,000 CAD / year
- Full-time
- Remote
You’ll lead our organic and AI visibility strategy end to end, from working with Engineering to building content that humans and engines trust and cite, including leveraging real member…
Added 1 hour ago
Manager, Strategic Initiatives(Ottawa) - 12 Month Temporary
Scotiabank
Ottawa, ON
The Manager, Strategic Initiatives is responsible for executing on medium-to-large initiatives and projects supporting Global Wealth Management, specifically focused on impacts to Global…
Added 1 hour ago
SS
Marketing Manager
Shake Shack Canada
Toronto, ON
- $80,000 to $100,000 CAD / year
- Full-time
Role Overview: As the Marketing Manager for Shake Shack Canada, you will develop and execute marketing strategies to drive brand awareness, customer engagement, and sales growth.…
Added 1 hour ago
HG
Communications Manager
Hypertec Group
QC · St-Laurent, QC
- Full-time
Partner with the Senior Manager, Events to align event messaging, promotional strategies, content requirements, and audience engagement.
Added 1 hour ago
RB
Marketing Manager, Client Communications
Royal Bank of Canada
Toronto, ON
- Full-time
Perform thorough link checking, personalization validation, and content QA prior to every send
Added 2 hours ago
IC
Ecommerce & Marketing Manager
INTERIOR CONCEPT STUDIO
Moncton, NB
- Full-time
Role Description The Ecommerce & Marketing Manager is a full-time, on-site role based in Moncton, NB. This role is responsible for managing and optimizing the boutique’s ecommerce presence,…
Added 2 hours ago
MM
Junior Social Media Manager
Moon Mgmt
Toronto, ON
- Internship
…experience in artist management, digital marketing, social media strategy, content creation, and the day-to-day operations of an independent recording artist’s…
Added 2 hours ago
SR
Marketing Manager, Content & Events
Skygauge Robotics
Fredericton, NB
- Full-time
As our Marketing Manager, Content & Events, you will refine the organizational foundation for marketing at Skygauge while remaining closely involved in day-to-day execution. This is a…
Added 2 hours ago
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Gestionnaire de Formation / Training Manager
Genetec
Montreal, QC
- Full-time
Added 2 hours ago
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Associate Managing Editor (French Services) (On Site)
CBC/Radio-Canada
Sherbrooke, QC
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 2 hours ago
MA
Website Transformation Digital Communications Specialist
Manpower Alberta
Calgary, AB
- Contract
Content Strategy & Migration Stewardship: Lead the assessment, rationalization, and migration of website content into the new SitecoreAI platform. Ensuring content structures, taxonomies,…
Added 2 hours ago
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TikTok Commerce - Marketing Campaign Manager
TikTok
Toronto, ON
- Full-time
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional…
Added 2 hours ago
K
Digital Content Manager
kg&a
Toronto, ON
- $75,000 to $90,000 CAD / year
- Full-time
The Digital Content Manager is responsible for leading the creation, planning, development, and optimization of high-quality digital content across client accounts and campaigns. This role…

Borrowell

Sr. Technical GEO/SEO Specialist

Remote, Canada

Remote

$85,000 to $110,000 CAD / year · Full-time

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Job details

Pay: $85,000 to $110,000 CAD / year
Job type: Full-time
Workplace: Remote
Experience: Experience: 3+ years in a technical SEO/GEO/content role, with a track record of scaling content to meet business objectives and KPIs (e.g., traffic, signups, revenue)
Posting language: English
Posted: Oct 30, 2026

Original job description

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the role

Borrowell is looking for a Sr. Technical GEO/SEO Specialist to help fulfill Borrowell’s mission of making people feel confident about money. You’ll own how Canadians discover us through search engines and AI answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews.

You’ll lead our organic and AI visibility strategy end to end, from working with Engineering to building content that humans and engines trust and cite, including leveraging real member stories and Borrowell’s proprietary data insights.

This role is for a curious, data-driven, technically proficient person who understands content and user experience.

Key Responsibilities

AI and search visibility strategy: Own Borrowell’s SEO and GEO strategy and roadmap. Set priorities and track rankings, AI citations, and share of voice across search and answer engines.
Technical SEO & GEO: Ensure our website is following best practices, including crawlability, indexation, JavaScript rendering, Core Web Vitals, and schema/markup across English and French pages.
Content architecture: Design topic clusters, internal linking, and scalable page templates (e.g., product and comparison pages) structured so answer engines can extract and cite them.
First-party content: Work cross-functionally to surface member stories and proprietary data insights. Turn them into articles, reports, and newsworthy stories that get cited.
Industry Trends: Stay on top of developments in search, AI answer engines, social platforms and content marketing, and bring new ideas and best practices to the team

Experience: 3+ years in a technical SEO/GEO/content role, with a track record of scaling content to meet business objectives and KPIs (e.g., traffic, signups, revenue)
Storytelling: Experience with turning complex topics and data into clear, compelling stories across formats, ideally related to YMYL themes
A clear point of view on GEO/AEO: how answer engines choose sources, and how you measure and improve citations

Data and technical fluency: Google Search Console, GA4, Google Tag Manager, Semrush/Ahrefs, an LLM visibility tool (e.g., Profound), a BI tool like Looker, JavaScript rendering, crawl tools, schema, and ability to use dev tools to diagnose issues yourself

Nice to haves

Experience at a fintech, financial services company, startup, or scaleup
Experience with a headless CMS (e.g., Contentful), modern JS frameworks, bilingual (EN/FR) sites

The Opportunity - join and have a major impact at a growing company that is helping Canadians feel confident about money.

Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
Maternity & Parental Leave Top-up - available to new parents
WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
Employee Development Benefit - annual reimbursements on payments to help your learning
Givewell Benefit - 1 paid volunteer day a year to give back to the community
Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role requires you to attend in-person meetings and team-building events. While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position we’d still encourage you to apply. We’re looking for candidates who have experience but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

By submitting your application, you consent to Borrowell's use and processing of your personal information in connection with your job application at Borrowell and its recruitment processes.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

This posting represents a current and active vacancy within our organization.

The budgeted annual salary range for this role is $85,000 – $110,000 CAD. Starting pay is determined by the candidate's relevant experience and skills. In addition to base salary, this role is eligible for Borrowell’s full benefits package.

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More about this job

Responsibilities

You will own the end-to-end search and AI visibility strategy, ensuring Borrowell is discoverable across search engines and AI answer platforms. This involves collaborating with engineering to optimize technical performance and creating content that leverages proprietary data and member stories.

Requirements

The role requires 3+ years of experience in technical SEO/GEO and a strong background in data-driven content strategy. Candidates must possess technical fluency in tools like Google Search Console, GA4, and schema markup, along with the ability to translate complex data into compelling narratives.

Skills

Technical SEO
GEO
AEO
Content strategy
Data analysis
Google Search Console
GA4
Google Tag Manager
Semrush
Ahrefs
Looker
JavaScript rendering
Schema markup
Storytelling
Fintech
Cross-functional collaboration

Benefits

Medical insurance
Dental insurance
Vision insurance
Paramedical health benefits
Psychotherapy coverage
Massage therapy coverage
Virtual health services
Maternity and parental leave top-up
Work from home reimbursement
Employee development benefit
Paid volunteer day
Flexible working hours
Flexible vacation policy

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AEO
Technical SEO
Content Architecture
AI Answer Engines
ChatGPT
Perplexity
Gemini
Google AI Overviews
Google Search Console
GA4
Google Tag Manager
Semrush
Ahrefs
Looker
JavaScript
Schema
Fintech
YMYL
Content Marketing
Data Analysis
Headless CMS
Contentful
Bilingual
Core Web Vitals
Crawlability
Indexation
Digital Strategy
User Experience

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