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Added 4 mins ago
Manager, Enterprise
BrainStation
Toronto, ON
As a Manager, Enterprise, you will lead engagements with global organizations as they transform for the AI era. Our clients are leaders in their industries, operating across markets…
Added 4 mins ago
B
Senior Product Manager
Blazesoft
Concord, ON
- Full-time
We're looking for a Senior Product Manager from the casino, iGaming, or sweepstakes industry who has been around the block, someone who does not need hand-holding to navigate a complex,…
Added 35 mins ago
REGIONAL PARTNER AND LEARNING MANAGER-WESTERN CANADA
United Services Group
Maple Ridge, BC · Langley (District), BC · Abbotsford, BC · Burnaby, BC · Surrey, BC · Vancouver, BC · Richmond, BC · Langley, BC
The Regional Partner/Learning Manager will report to Head of Partner Relations,
Added 3 hours ago
J
Success Enablement Manager
Jobber
Remote, Canada
- Full-time
- Remote
Work with Product Marketing, Success Operations and Analytics to identify process and content gaps, and develop the resources (customer stories, competitive intelligence, collateral) that…
Added 4 hours ago
GM
Digital and Social Media Marketer
Gambit Media Lab
Vancouver, BC
- Contract
Analytical Scientist: You enjoy the science of marketing - using data to prove what works and iterating based on results.
Added 4 hours ago
U
Principal Sales Performance Coach
UKG
Remote, Canada
- Full-time
- Remote
…enterprise sales experience, advanced coaching expertise, and data-driven performance consulting. You'll work directly with the field to diagnose performance challenges, coach high-impact…
Added 6 hours ago
VS
Special Olympics Volunteer Ski Coaches @ Earl Bale...
Volunteer Success
Toronto, ON · North York, ON
- Full-time
Budgeting Administrative Support Data Entry Other Admin & Clerical skills Corporate Social Responsibility Management Customer Service Public Relations Skills Strategic Planning Community…
Added 6 hours ago
A
E-Commerce Specialist, Amazon
AMOREPACIFIC
Toronto, ON · Greater Toronto Area, Canada
- $60,000 to $70,000 CAD / year
- Full-time
Reporting to the Amazon Account Manager, this role will be responsible for maintaining and optimizing the Amazon product catalog, including creating new ASINs, managing product content, and…
Added 6 hours ago
A
Sr. Manager, Key Accounts – Commercial Planning
AMOREPACIFIC
Toronto, ON · Greater Toronto Area, Canada
- $110,000 to $130,000 CAD / year
- Full-time
Working closely with Sales, Marketing, Demand Planning, Supply Chain, Finance, and Field Sales, this role will ensure that commercial decisions are supported by strong data, disciplined…
Added 6 hours ago
FI
Events Marketing Manager
Fellow Insights Inc.
Remote, Canada
- Full-time
- Remote
We're hiring our first Events Marketing Manager to own Fellow's events program end to end: webinars, our presence at industry conferences, and the intimate dinners we host around them.…
Added 6 hours ago
S
Business Metrics Analyst
SaskTel
Regina, SK
- Full-time
Researches and evaluates data for the development, analysis, interpretation and reporting of performance indicators, internal benchmarking and opportunities for the client groups.
Added 6 hours ago
OM
Campaign Manager, Social
Omnicom Media
Toronto, ON
- Full-time
As a Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit,…
Added 6 hours ago
F
Director, Measurement & Analytics
Flywheel
Toronto, ON
- Full-time
We are seeking a director to support and contribute to our Measurement & Analytics (M&A) team. Reporting to the Senior Director of the M&A consulting practice within Flywheel’s Commerce…
Added 6 hours ago
OM
Campaign Manager, Search
Omnicom Media
Toronto, ON
- Full-time
As a Manager, Paid Search Activation, you will own the execution and performance of paid social campaigns across key platforms including Google Ads, Bing Ads, Amazon Search Ads, ensuring…
Added 6 hours ago
OM
Coordinator, Performance
Omnicom Media
Vancouver, BC
- Full-time
Pull and organize performance data for reporting and analysis
Added 6 hours ago
G
Key Account Manager
Greenhouse
Toronto, ON · Greater Toronto Area, Canada
- Full-time
This is a hands-on, high-ownership role. You'll build strong buyer partnerships, use POS and retailer data to find growth, plan winning promotions and work closely with our strategy,…
Added 7 hours ago
M
Account Manager
Mentimeter
Toronto, ON
- Full-time
Professional CRM and data gathering services (Intercom, Mixpanel, Google Analytics, Salesforce)
Added 7 hours ago
AA
Product Manager
Altrom Auto Group Canada (Division of UAP Inc.)
Burnaby, BC
- Full-time
The Product Management Department is currently seeking a Product Manager. The selected candidate will assist the Senior Market Manager in implementing approved marketing strategies for…
Added 7 hours ago
BR
Social Media Manager (Founder Content)
Brodie Rec League
Remote, Canada
- $90,000 to $140,000 CAD / year
- Full-time
- Remote
We're hiring a Social Media Manager (Founder Content) to own our founder's YouTube channel and run the team that makes it.
Added 7 hours ago
U
Principal Sales Performance Coach
UKG
Canada
- Full-time
…enterprise sales experience, advanced coaching expertise, and data-driven performance consulting. You'll work directly with the field to diagnose performance challenges, coach high-impact…
Added 7 hours ago
H
Marketing Automation Expert
HokuApps
ON · Ontario, Canada
- Full-time
We’re are looking for Marketing Automation Specialists who has an understanding of how marketing automation works and its use in evolving domains like paid media, social media and mobile.…
Added 7 hours ago
MC
Web Analytics & UI UX Analyst (36099)
Myticas Consulting
Ottawa, ON
- Contract
Analyze Google Analytics (GA4) data to track website traffic, user journeys, and navigation patterns.
Added 7 hours ago
R
Senior Specialist, Digital Marketing Corporate Communications (Hybrid/Telework)
Radio-Canada
Montreal, QC
- Full-time
As Senior Specialist, Digital Marketing, you will be a key player in the public broadcaster’s corporate communications activities, helping us engage with Canadians and employees across the…
Added 7 hours ago
SG
Senior Manager, Investment Distribution Management - JFL Equity Research
Scotia Global Asset Management
Montreal, QC
- Full-time
The Senior Manager, Investment Distribution Management, is responsible for designing and executing strategies that support the distribution of equity mandates managed by Jarislowsky…
Added 7 hours ago
M
Account Manager
Mentimeter
Toronto, ON
- Full-time
Professional CRM and data gathering services (Intercom, Mixpanel, Google Analytics, Salesforce)

Borrowell

Sr. Technical GEO/SEO Specialist

Remote, Canada

Remote

$85,000 to $110,000 CAD / year · Full-time

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Job details

Pay: $85,000 to $110,000 CAD / year
Job type: Full-time
Workplace: Remote
Experience: Experience: 3+ years in a technical SEO/GEO/content role, with a track record of scaling content to meet business objectives and KPIs (e.g., traffic, signups, revenue)
Posting language: English
Posted: Oct 30, 2026

Original job description

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the role

Borrowell is looking for a Sr. Technical GEO/SEO Specialist to help fulfill Borrowell’s mission of making people feel confident about money. You’ll own how Canadians discover us through search engines and AI answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews.

You’ll lead our organic and AI visibility strategy end to end, from working with Engineering to building content that humans and engines trust and cite, including leveraging real member stories and Borrowell’s proprietary data insights.

This role is for a curious, data-driven, technically proficient person who understands content and user experience.

Key Responsibilities

AI and search visibility strategy: Own Borrowell’s SEO and GEO strategy and roadmap. Set priorities and track rankings, AI citations, and share of voice across search and answer engines.
Technical SEO & GEO: Ensure our website is following best practices, including crawlability, indexation, JavaScript rendering, Core Web Vitals, and schema/markup across English and French pages.
Content architecture: Design topic clusters, internal linking, and scalable page templates (e.g., product and comparison pages) structured so answer engines can extract and cite them.
First-party content: Work cross-functionally to surface member stories and proprietary data insights. Turn them into articles, reports, and newsworthy stories that get cited.
Industry Trends: Stay on top of developments in search, AI answer engines, social platforms and content marketing, and bring new ideas and best practices to the team

Experience: 3+ years in a technical SEO/GEO/content role, with a track record of scaling content to meet business objectives and KPIs (e.g., traffic, signups, revenue)
Storytelling: Experience with turning complex topics and data into clear, compelling stories across formats, ideally related to YMYL themes
A clear point of view on GEO/AEO: how answer engines choose sources, and how you measure and improve citations

Data and technical fluency: Google Search Console, GA4, Google Tag Manager, Semrush/Ahrefs, an LLM visibility tool (e.g., Profound), a BI tool like Looker, JavaScript rendering, crawl tools, schema, and ability to use dev tools to diagnose issues yourself

Nice to haves

Experience at a fintech, financial services company, startup, or scaleup
Experience with a headless CMS (e.g., Contentful), modern JS frameworks, bilingual (EN/FR) sites

The Opportunity - join and have a major impact at a growing company that is helping Canadians feel confident about money.

Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
Maternity & Parental Leave Top-up - available to new parents
WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
Employee Development Benefit - annual reimbursements on payments to help your learning
Givewell Benefit - 1 paid volunteer day a year to give back to the community
Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role requires you to attend in-person meetings and team-building events. While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position we’d still encourage you to apply. We’re looking for candidates who have experience but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

By submitting your application, you consent to Borrowell's use and processing of your personal information in connection with your job application at Borrowell and its recruitment processes.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

This posting represents a current and active vacancy within our organization.

The budgeted annual salary range for this role is $85,000 – $110,000 CAD. Starting pay is determined by the candidate's relevant experience and skills. In addition to base salary, this role is eligible for Borrowell’s full benefits package.

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More about this job

Responsibilities

You will own the end-to-end search and AI visibility strategy, ensuring Borrowell is discoverable across search engines and AI answer platforms. This involves collaborating with engineering to optimize technical performance and creating content that leverages proprietary data and member stories.

Requirements

The role requires 3+ years of experience in technical SEO/GEO and a strong background in data-driven content strategy. Candidates must possess technical fluency in tools like Google Search Console, GA4, and schema markup, along with the ability to translate complex data into compelling narratives.

Skills

Technical SEO
GEO
AEO
Content strategy
Data analysis
Google Search Console
GA4
Google Tag Manager
Semrush
Ahrefs
Looker
JavaScript rendering
Schema markup
Storytelling
Fintech
Cross-functional collaboration

Benefits

Medical insurance
Dental insurance
Vision insurance
Paramedical health benefits
Psychotherapy coverage
Massage therapy coverage
Virtual health services
Maternity and parental leave top-up
Work from home reimbursement
Employee development benefit
Paid volunteer day
Flexible working hours
Flexible vacation policy

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AEO
Technical SEO
Content Architecture
AI Answer Engines
ChatGPT
Perplexity
Gemini
Google AI Overviews
Google Search Console
GA4
Google Tag Manager
Semrush
Ahrefs
Looker
JavaScript
Schema
Fintech
YMYL
Content Marketing
Data Analysis
Headless CMS
Contentful
Bilingual
Core Web Vitals
Crawlability
Indexation
Digital Strategy
User Experience

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