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BOS Innovations

Technical Sales Engineer - TrueLight Machine Vision

London, ON, Canada

Location: London, ON Employment Type: Full Time Department: TrueLight Salary: $90,000 - $110,000 · Full-time

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Job details

Pay: Location: London, ON Employment Type: Full Time Department: TrueLight Salary: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

At BOS Innovations, we are driven by a clear purpose: to deliver exceptional industrial automation solutions that solve real manufacturing challenges and enable our customers to compete at the highest levels. For over 25 years, we’ve partnered with manufacturers across North America, from automotive to energy to advanced industries -providing intelligent automation systems built on precision, reliability, and innovation.

Guided by our core values of Truth, Excellence, Work Ethics, and Innovation, we are committed to serving our customers and supporting one another with integrity and accountability. At BOS, people come first. We believe in cultivating an environment where talented individuals grow into inspired professionals of character and competence. Our purpose is not only to deliver great technology, but also to develop great people - fostering collaboration, continuous learning, and professional growth.

About the Role

TrueLight is bringing to market a breakthrough AI-powered inspection platform that gives manufacturers automated, high-precision quality inspection at production speed, launching with 3D-AI Weld Inspection.

This Technical Sales Engineer owns the go-to-market for TrueLight’s AI inspection platform, starting with 3D-AI Weld Inspection and expanding to additional inspection applications and products as they come to market.

The role sells through two channels: direct deals where TrueLight integrates the AI inspection solution into a customer’s production line, and technology/product sales to other systems integrators and manufacturers who will integrate it themselves. Success means building a real pipeline in both channels - you’re not just selling a service, you’re selling a product that other technical buyers need to say yes to on its own merits.

The ideal candidate is a self-directed, technically credible seller who can speak fluently to quality, manufacturing, and automation engineers, understands the difference between selling an integrated solution and selling a product to a peer integrator, and is energized by owning the commercial strategy for a new product from the ground up.

Location: London, ON Employment Type: Full Time Department: TrueLight Salary: $90,000 - $110,000

RESPONSIBILITIES

Inspection Platform Sales

Identify, research, and engage prospective customers for TrueLight’s AI inspection platform, leading with 3D-AI Weld Inspection and prioritizing Tier 1 automotive and industrial manufacturing accounts.
Build and manage a two-track pipeline:

end customers who want TrueLight to integrate the solution, and
systems integrators and OEMs who want to buy or license the technology to integrate themselves.

Develop and execute outreach and channel-partner strategies specific to AI quality inspection, including identifying and cultivating integrator/OEM partnerships as a distinct sales motion.
Conduct technical presentations and live product demonstrations for engineering, quality, and operations stakeholders.
Qualify leads, manage the sales cycle, and close deals across both channels.
Represent TrueLight’s AI-enabled inspection solutions at relevant trade shows and industry events.

Product & Market Development

Serve as the voice of the market back into TrueLight - feeding customer and competitive intelligence to product and engineering to sharpen the roadmap for the inspection platform and future inspection products.
Develop pricing, packaging, and proposal templates appropriate to product sales (as distinct from project-based integration quoting).
Partner with marketing on lead generation and positioning specific to the AI inspection platform.

Customer Support

Maintain relationships with closed inspection customers and integrator partners to ensure a strong reference base and identify expansion opportunities as new platform products launch.
Loop in technical teams as needed to support customer success post-close.

This description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Your interest in this opportunity is appreciated. Applicants must be eligible to work in Canada. Only those applicants selected for an interview will be contacted.

2+ years of experience in a Solutions Engineer, Technical Sales, or Field Application Engineer role, explicitly selling complex hardware/software solutions into manufacturing environments.
Strong familiarity with machine vision systems (2D vs 3D sensors, optics, and lighting) or industrial automation components (PLCs, robotics, factory automation protocols). Knowledge of industrial welding processes (MIG, TIG, laser, spot) is a significant asset.
Bachelor’s degree in Engineering, or a diploma or training in engineering technology, automation, robotics, or mechatronics, or equivalent hands-on industrial field experience.
Willingness to travel up to 20–40%, including international travel (primarily to the United States) to manufacturing facilities and partner sites for on-site discoveries, testing, and system deployments. A valid passport is required.
Valid driver’s license and an acceptable driving record, with the ability to be covered under TrueLight’s insurance policy for business driving.

Why Join BOS

Total Rewards

Competitive base compensation
Annual profit sharing
RRSP employer matching program

Health & Wellbeing

Flexible extended health and dental plans
Employee Assistance Program (EAP)
Banked hours program to support work-life balance

Growth & Development

Leadership and mentorship programs
Career planning and goal setting
Internal advancement opportunities

Culture & Community

Staff appreciation lunches & socials
Bi-annual company events
Employee recognition programs

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More about this job

Responsibilities

The Technical Sales Engineer will own the go-to-market strategy for the AI inspection platform, managing both direct sales and channel partner relationships. They are responsible for identifying prospective customers, conducting technical demonstrations, and providing market feedback to the product development team.

Requirements

Candidates must have at least 2 years of experience in technical sales or solutions engineering within manufacturing environments. A bachelor's degree in engineering or equivalent technical training is required, along with familiarity with machine vision and industrial automation.

Skills

Technical sales
Machine vision
Industrial automation
3D-AI weld inspection
Account management
Lead generation
Product demonstration
Market development
Channel partner strategy
Manufacturing engineering
Robotics
PLCs
Optics
Lighting systems
Technical communication
Sales cycle management

Benefits

Profit sharing
RRSP employer matching program
Extended health plan
Dental plan
Employee Assistance Program
Banked hours program
Leadership and mentorship programs
Career planning
Staff appreciation lunches
Employee recognition programs

Visa sponsorship

Not detected in the job text

Keywords

Technical Sales Engineer
Machine Vision
AI-powered inspection
3D-AI Weld Inspection
Industrial Automation
Manufacturing
Automotive
Systems Integrator
OEM
Sales Pipeline
Go-to-market strategy
Product development
PLCs
Robotics
Optics
MIG
TIG
Laser welding
Spot welding
Technical demonstrations
Market intelligence
Channel partners
Engineering
Mechatronics
Field Application Engineer
Hardware/Software solutions
Quality inspection
B2B sales
Account management
Technical credibility

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