Growth & Market Development Manager

About Us

BrainStim Health is a physician-led mental health organization delivering psychiatry, neuromodulation, ketamine-assisted therapy, and specialized programs for patients who need more than conventional care. With clinics across multiple provinces and continued national expansion, we are building a modern, outcomes‑driven growth engine for Canadian mental healthcare.

We are hiring a Growth & Market Development Manager to build and lead a function that connects marketing → inquiry → assessment → treatment → referral → measurable growth. This is a build role, you will not inherit a mature marketing department. You will create one.

Your work will directly influence patient access, clinician referral pathways, and BrainStim’s national growth strategy.

Key Responsibilities

1. Patient Growth (B2C)

• Lead paid acquisition, SEO, website optimization, content strategy, email/lifecycle marketing, and CRM analytics.
• Focus on measurable outcomes: qualified inquiries, progression to assessment/treatment, and cost per acquisition.
• Identify bottlenecks in the patient journey and implement improvements.

2. Clinician Referral Growth (B2B)

• Build referral relationships with family physicians, psychiatrists, psychologists, therapists, primary care clinics, and rehab providers.
• Deliver education, outreach, webinars, and structured CRM follow‑up.
• Ensure clinicians clearly understand who we treat, when to refer, how to refer, and what happens to their patient.

3. Partnerships & Communications

• Develop partnerships with healthcare organizations, professional groups, employers, and rehabilitation partners.
• Translate complex clinical services into clear, accessible messaging for patients, clinicians, and partners.
• Collaborate with internal teams to ensure consistent communication and brand alignment.

What Success Looks Like in Year One

• Increased volume of qualified patient inquiries at an improving acquisition cost
• Stronger and more consistent clinician referral activity
• Improved conversion across inquiry → assessment → treatment
• New referral and partnership channels established
• Clear visibility into performance metrics and growth drivers

First 90 days: assess current channels, map the patient journey, establish baselines, identify gaps, and begin executing targeted improvements.

Qualifications

• 5+ years in growth, performance marketing, demand generation, partnerships, or business development
• Experience in healthcare or another regulated sector is an asset
• Strong capability in CRM, marketing automation, paid digital, analytics, and AI‑enabled tools
• Demonstrated ability to build growth channels, improve conversion, or develop referral networks
• A builder mindset, comfortable creating systems, processes, and strategy from the ground up

Why Join BrainStim

• Work directly with clinical and executive leadership
• Influence national growth strategy in a rapidly expanding organization
• See your work translate into improved access to care
• High visibility, meaningful responsibility, and room to build
• Flexibility to expand the role and compensation for exceptional candidates with proven healthcare growth experience

How to Apply

Skip the cover letter. Instead, tell us about one growth problem you personally solved:

• What was the problem?
• What did you do?
• What changed? Numbers are welcome.

Benefits:

• Company events
• Extended health care

Pay: CA$90,000.00 per year